A data profile of the people who buy, follow and care about Sports and outdoors in Italy — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 39,246,828 people in Italy.
The average Sports and outdoors fan in Italy is 39.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy.
Top brand affinities include Environmental protection, Macaroni, Forza Horizon, with strongest over-indexing on Environmental protection (1.62× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 1 regions tracked by Rascasse.
The typical Sports and outdoors fan in Italy is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Environmental protection.
The key figures that characterise the Sports and outdoors profile in Italy.
50.1% are female, 49.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.8 |
| Estimated audience size | 39,246,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Sports and outdoors audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Where the Sports and outdoors audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~7M | 1.00× |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macaroni | Food & Beverages | 1.63× | ||
| 02 | Environmental protection | Politics & Society | 1.62× | ||
| 03 | AFL Grand Final | Sports | 1.61× | ||
| 04 | Western Bulldogs | Sports | 1.57× | ||
| 05 | Forza Horizon | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.02× | |
| Community Orientation | OPEN | 1.01× | |
| Pet Ownership | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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