Sports and outdoors Audience in Italy
Sports and outdoors has an estimated audience of 39,246,828 people in Italy. 50.1% are female, 49.9% are male, average age 39.8. Top regions: Lombardy. Top brand affinities: Security alarm, Meat, Tattoos, Charity and causes, Rural tourism.
The average Sports and outdoors fan in Italy is 39.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy. Top brand affinities include Security alarm, Meat, Tattoos, with strongest over-indexing on Security alarm (460× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.8 |
| Estimated audience size | 39,246,828 |
Audience persona
The typical Sports and outdoors fan in Italy is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Security alarm.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,908,243 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Security alarm | 460× | Home & Garden |
| Meat | 1.73× | Food & Beverages |
| Tattoos | 1.62× | Fashion & Accessoires |
| Charity and causes | 1.67× | Business & Career |
| Rural tourism | 1.64× | Travel & Leisure |
| Fashion show | 1.55× | Fashion & Accessoires |
| Serie B | 1.57× | Sports |
| Necklace | 1.55× | Fashion & Accessoires |
| Dentistry | 1.71× | Business & Career |
| Dairy product | 1.56× | Food & Beverages |
| Motorcycle helmet | 1.61× | Cars & Mobility |
| Shellac | 1.54× | Beauty & Wellness |
| Mango | 1.6× | Shopping |
| Engagement ring | 1.5× | Fashion & Accessoires |
| Carrefour Market | 1.51× | Shopping |
| Walt Disney World | 1.67× | Travel & Leisure |
| NBA playoffs | 1.73× | Sports |
| Philanthropy | 1.51× | Arts & Culture |
| Homeschooling | 1.87× | Politics & Society |
| Risk management | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.47 |
| Community Orientation | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.08 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
- Sports and outdoors — Germany
- Sports and outdoors — United States
- Sports and outdoors — United Kingdom
- Sports and outdoors — France
- Sports and outdoors — Spain
- Sports and outdoors — Brazil
- Sports and outdoors — Japan
- Sports and outdoors — South Korea
- Sports and outdoors — India
- Sports and outdoors — Canada
- Sports and outdoors — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Arts and music (38,946,005)
- Movies (37,585,509)
- Clothing (37,348,676)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.