Sports audiences in Italy

The strongest Sports audiences in Italy, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Italy — full ranking

Top Sports audiences

  1. Jannik Sinner (92.2M)
  2. Serie A (58M)
  3. Sports and outdoors (39.2M)
  4. Juventus F.C. (38.3M)
  5. Sports (34.7M)
  6. Outdoor recreation (31.8M)
  7. Soccer (31.5M)
  8. Physical fitness (29.9M)
  9. Australian Open (golf) (27.1M)
  10. Fitness and wellness (27M)
  11. Physical exercise (25.9M)
  12. FIFA World Cup (25.5M)
  13. A.S. Roma (22.4M)
  14. UEFA Champions League (21.8M)
  15. MotoGP (20.9M)
  16. A.C. Milan (20.5M)
  17. Hobbies and activities (20.4M)
  18. Basketball (18.5M)
  19. Carlos Alcaraz (18.4M)
  20. Inter Milan (18.1M)
  21. La Gazzetta dello Sport (17.8M)
  22. MOTO GP (INDONESIA) (16.8M)
  23. Jasmine Paolini (16.6M)
  24. Formula One (14.6M)
  25. Tuttosport (13.9M)
  26. Golf (13.6M)
  27. Lorenzo Musetti (13.1M)
  28. Volleyball (13M)
  29. Swimming (12.3M)
  30. corriere dello sport (11.9M)
  31. S.S.C. Napoli (11.8M)
  32. Real Madrid C.F. (11.7M)
  33. American football (11.2M)
  34. Premier League (11.1M)
  35. MotoGP (11M)
  36. Team sport (10.6M)
  37. Weight training (9.5M)
  38. Strength training (9.4M)
  39. UEFA Europa League (9.3M)
  40. Yoga (9.3M)
  41. Como 1907 (9.3M)
  42. Swimming pool (9.2M)
  43. Gymnastics (9.2M)
  44. Tennis (9M)
  45. Motorcycle sport (8.8M)
  46. Training (8.7M)
  47. FC Barcelona (8.5M)
  48. Personal trainer (8.2M)
  49. Serie B (8.1M)
  50. Italy national football team (8M)

Other categories in Italy

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