Rascasse Audience Intelligence

Sports audiences in Italy

The strongest Sports audiences in Italy, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Italy 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Italy, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Italy — full ranking

  1. Jannik Sinner110.1M
  2. Serie A57.5M
  3. Sports and outdoors39.2M
  4. Sports34.7M
  5. Outdoor recreation31.8M
  6. Soccer31.5M
  7. Physical fitness29.9M
  8. Australian Open (golf)27.1M
  9. Fitness and wellness27M
  10. FIFA World Cup26.6M
  11. Physical exercise25.9M
  12. A.S. Roma22.4M
  13. UEFA Champions League21.4M
  14. A.C. Milan21.4M
  15. Formula One20.8M
  16. MotoGP20.5M
  17. Hobbies and activities20.4M
  18. Juventus F.C.18.7M
  19. Basketball18.5M
  20. Carlos Alcaraz17.9M
  21. La Gazzetta dello Sport17.8M
  22. MOTO GP (INDONESIA)17.1M
  23. Inter Milan16M
  24. Como 190714.7M
  25. Tuttosport13.9M
  26. Golf13.6M
  27. Volleyball13M
  28. MotoGP12.6M
  29. Swimming12.3M
  30. corriere dello sport11.9M
  31. S.S.C. Napoli11.6M
  32. Jasmine Paolini11.4M
  33. Premier League11.3M
  34. American football11.2M
  35. Real Madrid C.F.11.1M
  36. Team sport10.6M
  37. Weight training9.5M
  38. Strength training9.4M
  39. Flavio Cobolli9.3M
  40. Yoga9.3M
  41. Swimming pool9.2M
  42. UEFA Europa League9.2M
  43. Gymnastics9.2M
  44. Lorenzo Musetti9.1M
  45. Tennis9M
  46. Motorcycle sport8.8M
  47. Training8.7M
  48. Torino FC8.4M
  49. FC Barcelona8.3M
  50. Serie B8.2M
Section 02

Other categories in Italy