Hobbies and activities Audience in Italy
Hobbies and activities has an estimated audience of 20,380,404 people in Italy. 50.7% are female, 49.3% are male, average age 39.9. Top regions: Campania, Lazio, Lombardy. Top brand affinities: Security alarm, Leggo, ANSA.it, Lercio, Irama.
The average Hobbies and activities fan in Italy is 39.9 years old, balanced, and lives primarily in Campania. The audience is concentrated in Campania, Lazio, Lombardy. Top brand affinities include Security alarm, Leggo, ANSA.it, with strongest over-indexing on Security alarm (460× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.9 |
| Estimated audience size | 20,380,404 |
Audience persona
The typical Hobbies and activities fan in Italy is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Security alarm.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 3,588,968 | 1.57× |
| Lazio | 2,385,200 | 0.96× |
| Lombardy | 1,705,222 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Security alarm | 460× | Home & Garden |
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Social Media Usage | JOY | 1.04 |
| LGBTQ+ Identity | OPEN | 1.03 |
| Luxury Orientation | PREMIUM | 1.01 |
| Family Orientation | CONSERVATISM | 0.97 |
| Sports Activity | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
- Hobbies and activities — Germany
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — France
- Hobbies and activities — Spain
- Hobbies and activities — Brazil
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
- Hobbies and activities — Canada
- Hobbies and activities — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Hobbies and activities have in Italy?
Hobbies and activities has an estimated audience of 20,380,404 people in Italy, concentrated in Campania and Lazio.
What is the gender split and age of Hobbies and activities fans?
50.7% of Hobbies and activities fans are female, 49.3% are male, with an average age of 39.9 years.
Which brands do Hobbies and activities fans like most?
Hobbies and activities fans show strongest brand affinity for Security alarm (460×), Leggo (107.07×), and ANSA.it (73.81×) over the country average.
Where do Hobbies and activities fans live in Italy?
Hobbies and activities fans in Italy are most concentrated in Campania (reach 3,588,968), Lazio (reach 2,385,200), and Lombardy (reach 1,705,222). These three regions account for the largest share of the active audience.
What other brands do Hobbies and activities fans also like?
Beyond Hobbies and activities itself, the audience over-indexes on Leggo (107.07×), ANSA.it (73.81×), Lercio (90.33×), and Irama (74.46×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.