A data profile of the people who buy, follow and care about Hobbies and activities in Spain — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 24,473,245 people in Spain.
Hobbies and activities has an estimated audience of 24,473,245 people in Spain. 53.7% are female, 46.3% are male, average age 41.7. Top brand affinities: Flower, Skin care, Skirt, Oysho, Brico Dépôt.
Top brand affinities include Flower, Skin care, Skirt, with strongest over-indexing on Flower (1.53× the country average).
Demographically, the Hobbies and activities audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Hobbies and activities fan in Spain is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Flower.
The key figures that characterise the Hobbies and activities profile in Spain.
53.7% are female, 46.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.7 |
| Estimated audience size | 24,473,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Hobbies and activities audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin care | Beauty & Wellness | 1.57× | ||
| 02 | Skirt | Fashion & Accessoires | 1.57× | ||
| 03 | Oysho | Fashion & Accessoires | 1.57× | ||
| 04 | Brico Dépôt | Shopping | 1.57× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.57× | ||
| 06 | Manicure | Beauty & Wellness | 1.57× | ||
| 07 | Carrefour Market | Shopping | 1.57× | ||
| 08 | Pedicure | Beauty & Wellness | 1.57× | ||
| 09 | Confectionery | Food & Beverages | 1.57× | ||
| 10 | Google Drive | Technology & Electronics | 1.57× | ||
| 11 | Organic farming | Food & Beverages | 1.57× | ||
| 12 | Rosalia | Music & Radio | 1.57× | ||
| 13 | Permanent makeup | Beauty & Wellness | 1.57× | ||
| 14 | Wine tasting | Food & Beverages | 1.57× | ||
| 15 | Hair coloring | Beauty & Wellness | 1.57× | ||
| 16 | Innovation | Business & Career | 1.54× | ||
| 17 | Tradition | Politics & Society | 1.54× | ||
| 18 | Art jewelry | Fashion & Accessoires | 1.54× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Father's Day | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Tradition | CONSERVATISM | 1.33× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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