Hobbies and activities Audience in Spain
Hobbies and activities has an estimated audience of 24,473,245 people in Spain. 53.7% are female, 46.3% are male, average age 41.7. Top brand affinities: Solar lamp, Garth Brooks, Smart Battery, Rai News24, Vienna sausage.
Top brand affinities include Solar lamp, Garth Brooks, Smart Battery, with strongest over-indexing on Solar lamp (2226.49× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Hobbies and activities fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.7 |
| Estimated audience size | 24,473,245 |
Audience persona
The typical Hobbies and activities fan in Spain is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Solar lamp.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar lamp | 2226.49× | Home & Garden |
| Garth Brooks | 2315.52× | Music & Radio |
| Smart Battery | 1142.86× | Technology & Electronics |
| Rai News24 | 870.83× | Movies & TV |
| Vienna sausage | 698.17× | Food & Beverages |
| Miller Lite | 535.18× | Food & Beverages |
| Cologne Carnival | 731.78× | Arts & Culture |
| Jeep Compass | 65.38× | Cars & Mobility |
| Maserati Levante | 44.96× | Cars & Mobility |
| Livemusic | 3.91× | Music & Radio |
| Night market | 72.45× | Travel & Leisure |
| Xbox | 5.72× | Games |
| Makeup Tutorials | 4× | Beauty & Wellness |
| Lunch | 3.26× | Food & Beverages |
| Role-playing games | 3.51× | Games |
| Dance music | 2.96× | Music & Radio |
| Video games | 1.77× | Games |
| Strategy games | 4.1× | Games |
| Calzedonia | 3.63× | Fashion & Accessoires |
| Chill-out music | 3.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 11.9% |
| India | 6.1% |
See Hobbies and activities audiences in other countries
- Hobbies and activities — Germany
- Hobbies and activities — United States
- Hobbies and activities — United Kingdom
- Hobbies and activities — France
- Hobbies and activities — Italy
- Hobbies and activities — Brazil
- Hobbies and activities — Japan
- Hobbies and activities — South Korea
- Hobbies and activities — India
- Hobbies and activities — Canada
- Hobbies and activities — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.