A data profile of the people who buy, follow and care about Tradition in Spain — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 4,891,684 people in Spain.
The average Tradition fan in Spain is 46.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Hobbies and activities, Food, Design, with strongest over-indexing on Hobbies and activities (1.54× the country average).
Demographically, the Tradition audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tradition fan in Spain is more female, around 46.2 years old, with strong Tradition tendencies and a notable affinity for Hobbies and activities.
The key figures that characterise the Tradition profile in Spain.
66.3% are female, 33.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 46.2 |
| Estimated audience size | 4,891,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Tradition audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
Where the Tradition audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~300K | 1.83× | |
| 02 | Canary Islands | ~300K | 1.19× | |
| 03 | Castilla-La Mancha | ~200K | 1.18× | |
| 04 | Community of Madrid | ~900K | 1.13× | |
| 05 | Catalonia | ~1M | 1.12× | |
| 06 | Comunidad Valenciana | ~600K | 1.05× | |
| 07 | Navarre | ~60K | 1.05× | |
| 08 | Aragon | ~100K | 0.99× | |
| 09 | La Rioja | ~30K | 0.97× | |
| 10 | Balearic Islands | ~100K | 0.95× | |
| 11 | Cantabria | ~60K | 0.93× | |
| 12 | Principality of Asturias | ~100K | 0.92× | |
| 13 | Extremadura | ~100K | 0.92× | |
| 14 | Andalusia | ~800K | 0.88× | |
| 15 | Galicia | ~200K | 0.86× | |
| 16 | Castile and León | ~200K | 0.86× | |
| 17 | Basque Autonomous Country | ~200K | 0.85× |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.88× | ||
| 02 | Sewing | Home & Garden | 2.30× | ||
| 03 | SKLUM | Home & Garden | 2.06× | ||
| 04 | Diez Minutos | News | 1.99× | ||
| 05 | Culinary art | Arts & Culture | 1.89× | ||
| 06 | Semana | News | 1.88× | ||
| 07 | Gift | Shopping | 1.82× | ||
| 08 | Girl | Kids & Family | 1.82× | ||
| 09 | Handicraft | Home & Garden | 1.77× | ||
| 10 | Woman | Kids & Family | 1.76× | ||
| 11 | La Caixa | Business & Career | 1.75× | ||
| 12 | Aldi | Shopping | 1.74× | ||
| 13 | Family | Kids & Family | 1.65× | ||
| 14 | Carrefour Express | Shopping | 1.63× | ||
| 15 | IKEA | Home & Garden | 1.55× | ||
| 16 | Hobbies and activities | Sports | 1.54× | ||
| 17 | Food | Food & Beverages | 1.54× | ||
| 18 | Design | Home & Garden | 1.54× | ||
| 19 | Photography | Arts & Culture | 1.54× | ||
| 20 | Mercadona | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.87× | |
| Spirituality | BALANCE | 1.60× | |
| Individualism | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Risk Appetite | THRILL | 0.98× | |
| Extroversion | THRILL | 1.02× |
Tradition has an estimated audience of 4,891,684 people in Spain, concentrated in Catalonia and Community of Madrid.
66.3% of Tradition fans are female, 33.7% are male, with an average age of 46.2 years.
Tradition fans show strongest brand affinity for Hobbies and activities (1.54×), Food (1.54×), and Design (1.54×) over the country average.
Tradition fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~900K), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Tradition itself, the audience over-indexes on Food (1.54×), Design (1.54×), Family (1.65×), and Woman (1.76×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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