Tradition Audience in Mexico
Tradition has an estimated audience of 5,348,928 people in Mexico. 54.5% are female, 45.5% are male, average age 35.4. Top brand affinities: Ancient history, Sewing, Romantic music, Latin American music, Vitalism.
Top brand affinities include Ancient history, Sewing, Romantic music, with strongest over-indexing on Ancient history (1.53× the country average). Demographically, the Tradition audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Tradition fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.4 |
| Estimated audience size | 5,348,928 |
Audience persona
The typical Tradition fan in Mexico is balanced, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Ancient history.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ancient history | 1.53× | Politics & Society |
| Sewing | 1.6× | Home & Garden |
| Romantic music | 1.56× | Music & Radio |
| Latin American music | 1.52× | Music & Radio |
| Vitalism | 1.76× | Health |
| Crochet | 1.6× | Home & Garden |
| Yarn | 1.66× | Fashion & Accessoires |
| Knitting | 1.74× | Home & Garden |
| Pharmaceutical industry | 1.53× | Business & Career |
| Marriage vows | 1.86× | Kids & Family |
| Immortality | 1.65× | Kids & Family |
| Dessert wine | 1.52× | Food & Beverages |
| Positive real numbers | 1.56× | Technology & Electronics |
| Prayer | 1.59× | Politics & Society |
| Textile arts | 1.87× | Arts & Culture |
| Medical diagnosis | 1.57× | Health |
| balada | 1.52× | Music & Radio |
| Rocío Dúrcal | 2.19× | Movies & TV |
| Masha and the Bear | 1.63× | Movies & TV |
| Reflection (physics) | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Travelling | THRILL | 1.47 |
| Spirituality | BALANCE | 1.37 |
| Risk Appetite | THRILL | 1.32 |
| Extroversion | THRILL | 1.07 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
See Tradition audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.