A data profile of the people who buy, follow and care about Tradition in Mexico — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 5,348,928 people in Mexico.
Tradition has an estimated audience of 5,348,928 people in Mexico. 54.5% are female, 45.5% are male, average age 35.4. Top brand affinities: Ancient history, Sewing, Romantic music, Latin American music, Vitalism.
Top brand affinities include Ancient history, Sewing, Romantic music, with strongest over-indexing on Ancient history (1.53× the country average).
Demographically, the Tradition audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Tradition, Creativity.
The typical Tradition fan in Mexico is balanced, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Ancient history.
The key figures that characterise the Tradition profile in Mexico.
54.5% are female, 45.5% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.4 |
| Estimated audience size | 5,348,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Tradition audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Textile arts | Arts & Culture | 1.87× | ||
| 02 | Marriage vows | Kids & Family | 1.86× | ||
| 03 | Vitalism | Health | 1.76× | ||
| 04 | Knitting | Home & Garden | 1.74× | ||
| 05 | Yarn | Fashion & Accessoires | 1.66× | ||
| 06 | Immortality | Kids & Family | 1.65× | ||
| 07 | Reflection (physics) | Home & Garden | 1.65× | ||
| 08 | Masha and the Bear | Movies & TV | 1.63× | ||
| 09 | Sewing | Home & Garden | 1.60× | ||
| 10 | Crochet | Home & Garden | 1.60× | ||
| 11 | Fernando Colunga | Movies & TV | 1.60× | ||
| 12 | Prayer | Politics & Society | 1.59× | ||
| 13 | Medical diagnosis | Health | 1.57× | ||
| 14 | Romantic music | Music & Radio | 1.56× | ||
| 15 | Positive real numbers | Technology & Electronics | 1.56× | ||
| 16 | Ancient history | Politics & Society | 1.53× | ||
| 17 | Pharmaceutical industry | Business & Career | 1.53× | ||
| 18 | Latin American music | Music & Radio | 1.52× | ||
| 19 | Dessert wine | Food & Beverages | 1.52× | ||
| 20 | balada | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.27× | |
| Creativity | OPEN | 1.18× | |
| Extroversion | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Quality Awareness | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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