Tradition Audience in Germany
Tradition has an estimated audience of 6,489,497 people in Germany. 58.4% are female, 41.6% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Natural World, Tablecloth, Textile industry, Markus Lanz.
The average Tradition fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Natural World, Tablecloth, with strongest over-indexing on Tagesschau (2.6× the country average). Demographically, the Tradition audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Tradition fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.2 |
| Estimated audience size | 6,489,497 |
Audience persona
The typical Tradition fan in Germany is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,435,912 | 1.01× |
| Bayern | 1,052,739 | 1.01× |
| Baden-Württemberg | 849,670 | 0.96× |
| Hessen | 619,374 | 1.25× |
| Niedersachsen | 606,247 | 0.96× |
| Sachsen | 376,445 | 1.18× |
| Rheinland-Pfalz | 355,388 | 1.09× |
| Berlin | 310,655 | 1.07× |
| Schleswig-Holstein | 252,372 | 1.08× |
| Thüringen | 199,890 | 1.21× |
| Brandenburg | 178,633 | 0.89× |
| Sachsen-Anhalt | 152,132 | 0.9× |
| Hamburg | 146,193 | 1× |
| Mecklenburg-Vorpommern | 84,139 | 0.68× |
| Saarland | 68,138 | 0.86× |
| Bremen | 46,847 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.6× | Movies & TV |
| Natural World | 1.92× | Fashion & Accessoires |
| Tablecloth | 6.88× | Home & Garden |
| Textile industry | 4.41× | Fashion & Accessoires |
| Markus Lanz | 2.48× | Movies & TV |
| H.R. | 6.03× | Music & Radio |
| Gala | 1.63× | News |
| Wikipedia | 1.65× | Internet & Social Media |
| Pattern (sewing) | 3.17× | Home & Garden |
| Google Maps | 1.63× | Internet & Social Media |
| Handicraft | 1.64× | Home & Garden |
| Wetter.com | 1.54× | Home & Garden |
| Roland Kaiser | 2.07× | Music & Radio |
| Childhood | 1.6× | Kids & Family |
| Therapy | 1.7× | Health |
| Thomas Gottschalk | 1.98× | Movies & TV |
| Local news | 1.91× | News |
| QVC | 1.92× | Movies & TV |
| Wetter.de | 1.83× | Home & Garden |
| Tchibo | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.79 |
| Design Affinity | PREMIUM | 1.36 |
| Indulgence | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Sports Activity | POWER | 1.23 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
See Tradition audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tradition have in Germany?
Tradition has an estimated audience of 6,489,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tradition fans?
58.4% of Tradition fans are female, 41.6% are male, with an average age of 42.2 years.
Which brands do Tradition fans like most?
Tradition fans show strongest brand affinity for Tagesschau (2.6×), Natural World (1.92×), and Tablecloth (6.88×) over the country average.
Where do Tradition fans live in Germany?
Tradition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,435,912), Bayern (reach 1,052,739), and Baden-Württemberg (reach 849,670). These three regions account for the largest share of the active audience.
What other brands do Tradition fans also like?
Beyond Tradition itself, the audience over-indexes on Natural World (1.92×), Tablecloth (6.88×), Textile industry (4.41×), and Markus Lanz (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.