Rascasse Audience Intelligence

Tradition Audience in Germany

A data profile of the people who buy, follow and care about Tradition in Germany — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 6,489,497 people in Germany.

#439among Topic in Germany#13in Politics & Society

The average Tradition fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Tablecloth, Textile industry, with strongest over-indexing on Tagesschau (2.6× the country average).

Demographically, the Tradition audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tradition fan in Germany is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tradition profile in Germany.

Audience size
6.5M
in Germany
Gender
58.4%♀
41.6% male
Age
42.2
average years
Country rank
#714
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tradition fans

58.4% are female, 41.6% are male, average age 42.2.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Tradition audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age42.2
Estimated audience size6,489,497
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Tradition audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Tradition audience comes from Germany.

Worldwide audience distribution share by country for Tradition
CountryShare
United States22.4%
Japan6.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tradition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tradition fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.21×
02Sachsen~400K1.18×
03Thüringen~200K1.17×
04Rheinland-Pfalz~300K1.07×
05Schleswig-Holstein~200K1.03×
06Berlin~300K1.01×
07Bayern~1M1.00×
08Nordrhein-Westfalen~1.5M0.99×
09Niedersachsen~600K0.96×
10Brandenburg~200K0.96×
11Hamburg~100K0.96×
12Sachsen-Anhalt~200K0.95×
13Saarland~80K0.95×
14Baden-Württemberg~800K0.94×
15Bremen~50K0.93×
16Mecklenburg-Vorpommern~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Tradition, Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tradition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tradition audience
#·InterestCategoryAffinity×
01TableclothHome & Garden6.88×
02H.R.Music & Radio6.03×
03Textile industryFashion & Accessoires4.41×
04Pattern (sewing)Home & Garden3.17×
05Junge FreiheitNews2.80×
06TagesschauMovies & TV2.60×
07Markus LanzMovies & TV2.48×
08Julia KlöcknerPolitics & Society2.32×
09YarnFashion & Accessoires2.26×
10Roland KaiserMusic & Radio2.07×
11Thomas GottschalkMovies & TV1.98×
12QVCMovies & TV1.92×
13Local newsNews1.91×
14Wetter.deHome & Garden1.83×
15TchiboShopping1.71×
16TherapyHealth1.70×
17WikipediaInternet & Social Media1.65×
18HandicraftHome & Garden1.64×
19Google MapsInternet & Social Media1.63×
20ChildhoodKids & Family1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tradition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tradition audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
SpiritualityBALANCE1.48×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tradition audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
ExtroversionTHRILL0.97×
Price SensitivityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tradition have in Germany?

Tradition has an estimated audience of 6,489,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tradition fans?

58.4% of Tradition fans are female, 41.6% are male, with an average age of 42.2 years.

03

Which brands do Tradition fans like most?

Tradition fans show strongest brand affinity for Tagesschau (2.6×), Tablecloth (6.88×), and Textile industry (4.41×) over the country average.

04

Where do Tradition fans live in Germany?

Tradition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Tradition fans also like?

Beyond Tradition itself, the audience over-indexes on Tablecloth (6.88×), Textile industry (4.41×), Markus Lanz (2.48×), and Pattern (sewing) (3.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Tradition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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