Tablecloth Audience in Germany
Tablecloth has an estimated audience of 998,261 people in Germany. 73.8% are female, 26.2% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Tablecloth fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Tablecloth audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Creativity, Tradition.
Category: Home & Garden · Type: Topic
Demographics of Tablecloth fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 44.2 |
| Estimated audience size | 998,261 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 253,848 | 1.16× |
| Bayern | 194,046 | 1.21× |
| Baden-Württemberg | 166,911 | 1.23× |
| Niedersachsen | 112,182 | 1.16× |
| Hessen | 80,982 | 1.06× |
| Rheinland-Pfalz | 55,146 | 1.1× |
| Berlin | 43,614 | 0.98× |
| Sachsen | 40,323 | 0.82× |
| Schleswig-Holstein | 34,674 | 0.97× |
| Brandenburg | 26,902 | 0.87× |
| Hamburg | 22,285 | 0.99× |
| Thüringen | 22,061 | 0.87× |
| Sachsen-Anhalt | 21,651 | 0.84× |
| Mecklenburg-Vorpommern | 14,724 | 0.77× |
| Saarland | 12,698 | 1.04× |
| Bremen | 8,037 | 0.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.63 |
| Tradition | CONSERVATISM | 2.15 |
| DIY Mentality | THRILL | 2.05 |
| Design Affinity | PREMIUM | 1.82 |
| Family Orientation | CONSERVATISM | 1.59 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Italy | 10.2% |
| United Kingdom | 6.8% |
See Tablecloth audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tablecloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.