A data profile of the people who buy, follow and care about Tablecloth in United States — modelled from more than twelve digital signal sources. Tablecloth has an estimated audience of 4,695,148 people in United States.
The average Tablecloth fan in United States is 46.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Littlest Pet Shop (2012 TV series), Tradition, Textile industry, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (32.64× the country average).
Demographically, the Tablecloth audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Tradition, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tablecloth fan in United States is more female, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).
The key figures that characterise the Tablecloth profile in United States.
78.0% are female, 22.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 46.1 |
| Estimated audience size | 4,695,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Tablecloth audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.8% |
| Italy | 10.2% |
| United Kingdom | 6.8% |
Where the Tablecloth audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~80K | 1.29× | |
| 02 | North Carolina | ~200K | 1.27× | |
| 03 | Massachusetts | ~100K | 1.24× | |
| 04 | Maine | ~20K | 1.24× | |
| 05 | Connecticut | ~60K | 1.23× | |
| 06 | Mississippi | ~50K | 1.22× | |
| 07 | New York | ~300K | 1.20× | |
| 08 | Vermont | ~10K | 1.20× | |
| 09 | New Jersey | ~100K | 1.18× | |
| 10 | California | ~600K | 1.14× | |
| 11 | South Carolina | ~80K | 1.14× | |
| 12 | Rhode Island | ~20K | 1.11× | |
| 13 | Louisiana | ~70K | 1.10× | |
| 14 | Washington, District of Columbia | ~20K | 1.10× | |
| 15 | Maryland | ~90K | 1.08× | |
| 16 | Georgia | ~200K | 1.05× | |
| 17 | New Hampshire | ~20K | 1.05× | |
| 18 | Pennsylvania | ~200K | 1.04× | |
| 19 | Illinois | ~200K | 1.04× | |
| 20 | Virginia | ~100K | 1.04× | |
| 21 | Oregon | ~60K | 1.03× | |
| 22 | Tennessee | ~100K | 1.02× | |
| 23 | Arkansas | ~40K | 1.02× | |
| 24 | Missouri | ~80K | 0.99× | |
| 25 | Montana | ~10K | 0.99× | |
| 26 | Florida | ~300K | 0.98× | |
| 27 | Kentucky | ~60K | 0.98× | |
| 28 | Utah | ~40K | 0.97× | |
| 29 | Wisconsin | ~70K | 0.96× | |
| 30 | Minnesota | ~60K | 0.96× | |
| 31 | Michigan | ~100K | 0.95× | |
| 32 | Idaho | ~20K | 0.95× | |
| 33 | Delaware | ~10K | 0.95× | |
| 34 | Kansas | ~30K | 0.94× | |
| 35 | Texas | ~400K | 0.93× | |
| 36 | Washington | ~90K | 0.93× | |
| 37 | Ohio | ~100K | 0.92× | |
| 38 | Indiana | ~80K | 0.92× | |
| 39 | New Mexico | ~20K | 0.92× | |
| 40 | West Virginia | ~20K | 0.92× | |
| 41 | Oklahoma | ~50K | 0.91× | |
| 42 | Iowa | ~40K | 0.91× | |
| 43 | Colorado | ~60K | 0.87× | |
| 44 | Nebraska | ~20K | 0.87× | |
| 45 | South Dakota | ~9K | 0.87× | |
| 46 | North Dakota | ~8K | 0.85× | |
| 47 | Arizona | ~80K | 0.84× | |
| 48 | Alaska | ~8K | 0.83× | |
| 49 | Hawaii | ~20K | 0.76× | |
| 50 | Nevada | ~30K | 0.71× |
The strongest cross-interests of the Tablecloth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Littlest Pet Shop (2012 TV series) | Movie / TV Show / Series | 32.64× | ||
| 02 | Flare | Sports | 13.94× | ||
| 03 | Textile industry | Fashion & Accessoires | 11.57× | ||
| 04 | Flickr | Internet & Social Media | 6.33× | ||
| 05 | Linen | Fashion & Accessoires | 5.97× | ||
| 06 | Tradition | Politics & Society | 4.71× | ||
| 07 | Home décor products | Home & Garden | 4.58× | ||
| 08 | Bedding | Home & Garden | 3.44× | ||
| 09 | Nordstrom rack | Fashion & Accessoires | 2.72× | ||
| 10 | Old Navy | Fashion & Accessoires | 2.55× | ||
| 11 | Macy's | Shopping | 2.55× | ||
| 12 | Kohl's | Shopping | 2.52× | ||
| 13 | Hobby Lobby | Home & Garden | 2.50× | ||
| 14 | Dresses | Fashion & Accessoires | 2.21× | ||
| 15 | Women's clothing | Fashion & Accessoires | 2.15× | ||
| 16 | Religion | Business & Career | 1.93× | ||
| 17 | Internet & Social Media | 1.90× | |||
| 18 | Child | Kids & Family | 1.73× | ||
| 19 | United States | Travel & Leisure | 1.57× | ||
| 20 | Family | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.33× | |
| Design Affinity | PREMIUM | 2.11× | |
| Creativity | OPEN | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.10× | |
| Urban Lifestyle | OPEN | 1.13× | |
| Career Orientation | POWER | 1.15× |
Tablecloth has an estimated audience of 4,695,148 people in United States, concentrated in California and Texas.
78.0% of Tablecloth fans are female, 22.0% are male, with an average age of 46.1 years.
Tablecloth fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (32.64×), Tradition (4.71×), and Textile industry (11.57×) over the country average.
Tablecloth fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tablecloth itself, the audience over-indexes on Tradition (4.71×), Textile industry (11.57×), Flare (13.94×), and Kohl's (2.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tablecloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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