Tablecloth Audience in United States

Tablecloth logo

Tablecloth has an estimated audience of 4,695,148 people in United States. 78.0% are female, 22.0% are male, average age 46.1. Top regions: California, Texas, New York. Top brand affinities: Littlest Pet Shop (2012 TV series), Tradition, Textile industry, Flare, Kohl's.

The average Tablecloth fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Littlest Pet Shop (2012 TV series), Tradition, Textile industry, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (32.64× the country average). Demographically, the Tablecloth audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tablecloth fans

Demographic split for Tablecloth audience in United States
MetricValue
Female78.0%
Male22.0%
Average age46.1
Estimated audience size4,695,148

Audience persona

The typical Tablecloth fan in United States is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Top regions in United States

Top regions ranked by reach for Tablecloth in United States
RegionReachAffinity
California626,1201.21×
Texas381,4210.94×
New York332,6821.27×
Florida321,1351.01×
North Carolina176,7861.25×
Illinois171,0391.09×
Pennsylvania168,6071.07×
Georgia155,6161.08×
New Jersey145,5291.22×
Ohio136,4340.94×
Virginia128,5511.12×
Massachusetts119,4641.29×
Michigan117,4570.96×
Tennessee95,1221.01×
Washington91,0790.97×
Maryland89,1881.1×
Alabama85,3791.3×
South Carolina81,7701.16×
Arizona80,1690.84×
Indiana79,7530.93×
Missouri77,3181.02×
Wisconsin67,2460.95×
Minnesota66,4200.99×
Louisiana65,6251.08×
Colorado64,1880.87×
Connecticut57,7721.23×
Oregon55,1621.02×
Kentucky55,0820.94×
Mississippi47,1561.22×
Oklahoma46,3130.89×
Utah39,8650.95×
Arkansas38,6331×
Iowa34,3700.89×
Kansas33,8180.91×
Nevada31,5720.7×
Maine21,6751.29×
Idaho21,4710.91×
New Mexico20,3780.87×
Nebraska19,7660.84×
New Hampshire19,6711.06×
West Virginia19,1530.88×
Rhode Island16,3731.1×
Washington, District of Columbia15,5821.1×
Hawaii13,5950.67×
Montana12,7090.98×
Delaware12,1230.94×
Vermont10,1781.23×
South Dakota8,1850.75×
Alaska6,4900.65×
North Dakota6,3310.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tablecloth audience
BrandAffinityCategory
Littlest Pet Shop (2012 TV series)32.64×
Tradition4.71×Politics & Society
Textile industry11.57×Fashion & Accessoires
Flare13.94×Sports
Kohl's2.52×Shopping
Home décor products4.58×Home & Garden
Old Navy2.55×Fashion & Accessoires
Macy's2.55×Shopping
Hobby Lobby2.5×Home & Garden
Linen5.97×Fashion & Accessoires
Flickr6.33×Internet & Social Media
Women's clothing2.15×Fashion & Accessoires
Family1.56×Kids & Family
United States1.57×Travel & Leisure
Child1.73×Kids & Family
Bedding3.44×Home & Garden
Nordstrom rack2.72×Fashion & Accessoires
Pinterest1.9×Internet & Social Media
Dresses2.21×Fashion & Accessoires
Religion1.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tablecloth audience
TraitClusterScore
Design AffinityPREMIUM1.97
CreativityOPEN1.8
DIY MentalityTHRILL1.75
Price SensitivityPREMIUM1.62
Family OrientationCONSERVATISM1.39
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Tablecloth
CountryShare
United States16.8%
Italy10.2%
United Kingdom6.8%

See Tablecloth audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tablecloth have in United States?

Tablecloth has an estimated audience of 4,695,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Tablecloth fans?

78.0% of Tablecloth fans are female, 22.0% are male, with an average age of 46.1 years.

Which brands do Tablecloth fans like most?

Tablecloth fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (32.64×), Tradition (4.71×), and Textile industry (11.57×) over the country average.

Where do Tablecloth fans live in United States?

Tablecloth fans in United States are most concentrated in California (reach 626,120), Texas (reach 381,421), and New York (reach 332,682). These three regions account for the largest share of the active audience.

What other brands do Tablecloth fans also like?

Beyond Tablecloth itself, the audience over-indexes on Tradition (4.71×), Textile industry (11.57×), Flare (13.94×), and Kohl's (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tablecloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.