Rascasse Audience Intelligence

Linen Audience in United States

A data profile of the people who buy, follow and care about Linen in United States — modelled from more than twelve digital signal sources. Linen has an estimated audience of 11,278,205 people in United States.

#2078among Topic in United States#163in Fashion & Accessoires

The average Linen fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Quilting, with strongest over-indexing on Planet Fitness (2.09× the country average).

Demographically, the Linen audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Linen fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Linen profile in United States.

Audience size
11.3M
in United States
Gender
75.8%♀
24.2% male
Age
42.7
average years
Country rank
#3178
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Linen fans

75.8% are female, 24.2% are male, average age 42.7.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Linen audience in United States
MetricValue
Female75.8%
Male24.2%
Average age42.7
Estimated audience size11,278,205
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Linen audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Linen audience comes from United States.

Worldwide audience distribution share by country for Linen
CountryShare
United States13.0%
India10.9%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Linen audience in United States is strongest.

Fig. 05

Top regions by affinity

Linen fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.30×
02California~1.5M1.27×
03New York~800K1.22×
04Washington~300K1.20×
05Alaska~30K1.20×
06Oregon~200K1.18×
07Texas~1M1.15×
08Washington, District of Columbia~40K1.14×
09Georgia~400K1.12×
10Utah~100K1.12×
11Virginia~300K1.07×
12Maryland~200K1.07×
13Florida~800K1.06×
14Massachusetts~200K1.05×
15Connecticut~100K1.05×
16North Carolina~300K1.02×
17Louisiana~100K1.02×
18New Jersey~300K1.01×
19Arizona~200K1.01×
20Arkansas~90K1.01×
21Vermont~20K1.01×
22Maine~40K1.00×
23Missouri~200K0.98×
24New Mexico~60K0.98×
25Idaho~60K0.98×
26Illinois~400K0.97×
27Nevada~100K0.97×
28Colorado~200K0.96×
29South Carolina~200K0.96×
30Minnesota~200K0.96×
31Alabama~200K0.96×
32Kansas~90K0.96×
33Rhode Island~30K0.96×
34Pennsylvania~400K0.95×
35Tennessee~200K0.95×
36Kentucky~100K0.95×
37Oklahoma~100K0.95×
38Mississippi~90K0.92×
39New Hampshire~40K0.91×
40Montana~30K0.91×
41Delaware~30K0.91×
42Michigan~300K0.90×
43Iowa~80K0.88×
44Nebraska~50K0.88×
45Indiana~200K0.87×
46Wisconsin~100K0.87×
47North Dakota~20K0.87×
48Ohio~300K0.86×
49South Dakota~20K0.85×
50West Virginia~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Linen, United States
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Linen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Linen audience
#·InterestCategoryAffinity×
01TableclothHome & Garden5.97×
02QuiltingHome & Garden4.73×
03Diaper bagKids & Family3.14×
04WeavingFashion & Accessoires3.09×
05Garden furnitureHome & Garden2.87×
06TablewareFood & Beverages2.68×
07Microwave ovenHome & Garden2.47×
08SkirtFashion & Accessoires2.36×
09Planet FitnessSports2.09×
10TrousersFashion & Accessoires2.04×
11MetaphysicsBusiness & Career2.01×
12CabinetryHome & Garden1.94×
13Nordstrom rackFashion & Accessoires1.86×
14Trader Joe'sShopping1.70×
15Men's clothingFashion & Accessoires1.67×
16EtsyFashion & Accessoires1.66×
17IKEAHome & Garden1.65×
18Hobby LobbyHome & Garden1.54×
19BeachesTravel & Leisure1.54×
20RenovationHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Linen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Linen audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
IndulgenceJOY1.63×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Linen audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Linen have in United States?

Linen has an estimated audience of 11,278,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Linen fans?

75.8% of Linen fans are female, 24.2% are male, with an average age of 42.7 years.

03

Which brands do Linen fans like most?

Linen fans show strongest brand affinity for Planet Fitness (2.09×), Diaper bag (3.14×), and Quilting (4.73×) over the country average.

04

Where do Linen fans live in United States?

Linen fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Linen fans also like?

Beyond Linen itself, the audience over-indexes on Diaper bag (3.14×), Quilting (4.73×), Weaving (3.09×), and Trousers (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Linen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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