Linen Audience in United States

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Linen has an estimated audience of 11,278,205 people in United States. 75.8% are female, 24.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Cam Ward, Home equity, Bank account, UK garage, JDSU.

The average Linen fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cam Ward, Home equity, Bank account, with strongest over-indexing on Cam Ward (4.13× the country average). Demographically, the Linen audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Linen fans

Demographic split for Linen audience in United States
MetricValue
Female75.8%
Male24.2%
Average age42.7
Estimated audience size11,278,205

Audience persona

The typical Linen fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Linen in United States
RegionReachAffinity
California1,671,2261.35×
Texas1,144,5581.18×
Florida884,8161.16×
New York809,9231.29×
Georgia423,1381.22×
Illinois371,8770.99×
Pennsylvania363,4430.96×
North Carolina353,7991.04×
Virginia310,6601.13×
New Jersey308,3521.08×
Ohio307,4120.88×
Washington291,2681.29×
Michigan272,8250.93×
Massachusetts246,3211.11×
Arizona240,5981.04×
Tennessee219,4890.97×
Maryland209,1351.08×
Indiana178,8160.87×
Colorado177,9811×
Missouri175,6030.97×
South Carolina163,9200.97×
Oregon156,8781.21×
Minnesota152,4030.94×
Louisiana152,2281.05×
Alabama150,5360.96×
Wisconsin139,4190.82×
Kentucky125,3280.89×
Connecticut119,8751.06×
Oklahoma119,1420.95×
Utah110,5691.09×
Nevada108,7401×
Arkansas92,2820.99×
Kansas81,5570.92×
Mississippi79,6520.86×
Iowa77,1280.83×
Hawaii65,7811.36×
New Mexico57,1311.01×
Idaho53,6800.95×
Nebraska47,1750.83×
Washington, District of Columbia42,4611.25×
West Virginia41,6910.79×
Maine40,8321.01×
New Hampshire38,9600.88×
Rhode Island31,2830.87×
Alaska27,9051.16×
Delaware26,5660.85×
Montana26,0950.83×
Vermont19,0980.96×
South Dakota18,0450.69×
North Dakota16,2940.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Linen audience
BrandAffinityCategory
Cam Ward4.13×Sports
Home equity2.1×Home & Garden
Bank account1.97×Business & Career
UK garage3.83×Music & Radio
JDSU2.13×Business & Career
Jesse Plemons2.34×Movies & TV
Nebraska Cornhuskers football2.27×Sports
Staycation2.07×Home & Garden
Noodle (Gorillaz)2.25×Music & Radio
Janitor3.54×Home & Garden
Urban horticulture1.85×Home & Garden
Charlamagne Tha God4.84×Movies & TV
Cachorro2.76×Pets & Animals
Jaws2.61×Movies & TV
Soldering iron1.52×Home & Garden
Jeep Wagoneer2.6×Cars & Mobility
Women's empowerment1.91×Politics & Society
Meals on Wheels2.45×Food & Beverages
Public speaking1.54×Politics & Society
Hayward, California3.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Linen audience
TraitClusterScore
Design AffinityPREMIUM1.98
Price SensitivityPREMIUM1.59
CreativityOPEN1.5
SustainabilityBALANCE1.49
DIY MentalityTHRILL1.48
IndulgenceJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Linen
CountryShare
United States13.0%
India11.0%
Japan5.4%

See Linen audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Linen have in United States?

Linen has an estimated audience of 11,278,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Linen fans?

75.8% of Linen fans are female, 24.2% are male, with an average age of 42.7 years.

Which brands do Linen fans like most?

Linen fans show strongest brand affinity for Cam Ward (4.13×), Home equity (2.1×), and Bank account (1.97×) over the country average.

Where do Linen fans live in United States?

Linen fans in United States are most concentrated in California (reach 1,671,226), Texas (reach 1,144,558), and Florida (reach 884,816). These three regions account for the largest share of the active audience.

What other brands do Linen fans also like?

Beyond Linen itself, the audience over-indexes on Home equity (2.1×), Bank account (1.97×), UK garage (3.83×), and JDSU (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.