Linen Audience in Germany
Linen has an estimated audience of 2,149,588 people in Germany. 77.9% are female, 22.1% are male, average age 40.1. Top brand affinities: Rossmann, Gil Ofarim, Mothercare, Ireen Sheer, Isha Yoga.
Top brand affinities include Rossmann, Gil Ofarim, Mothercare, with strongest over-indexing on Rossmann (1.52× the country average). Demographically, the Linen audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Linen fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 40.1 |
| Estimated audience size | 2,149,588 |
Audience persona
The typical Linen fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.52× | Shopping |
| Gil Ofarim | 2.3× | Music & Radio |
| Mothercare | 1.62× | Kids & Family |
| Ireen Sheer | 2.17× | Music & Radio |
| Isha Yoga | 7.14× | Sports |
| Women's empowerment | 2.5× | Politics & Society |
| Video izle | 2.08× | |
| Jeepney | 10.77× | Cars & Mobility |
| Marcus Berg | 13.95× | Sports |
| Jersey (fabric) | 2.93× | Fashion & Accessoires |
| Coworking | 2.16× | Business & Career |
| Huck (magazine) | 5.03× | Internet & Social Media |
| Castile soap | 10.75× | Home & Garden |
| Anton Hofreiter | 2.75× | Politics & Society |
| Jaguar F-Pace | 3.22× | Cars & Mobility |
| Karaman | 4.15× | Sports |
| Picnic | 1.78× | Kids & Family |
| Superior Hiking Trail | 5.49× | Travel & Leisure |
| Homesteading | 2.99× | Home & Garden |
| Mount Arafat | 4.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.97 |
| Creativity | OPEN | 1.93 |
| Sustainability | BALANCE | 1.81 |
| Quality Awareness | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| India | 11.0% |
| Japan | 5.4% |
See Linen audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.