Rascasse Audience Intelligence

Linen Audience in Germany

A data profile of the people who buy, follow and care about Linen in Germany — modelled from more than twelve digital signal sources. Linen has an estimated audience of 2,149,588 people in Germany.

#1809among Topic in Germany#171in Fashion & Accessoires

The average Linen fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Apartment hotel, Pillow, Ligue 1, with strongest over-indexing on Apartment hotel (7.89× the country average).

Demographically, the Linen audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Linen fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Apartment hotel.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Linen profile in Germany.

Audience size
2.1M
in Germany
Gender
77.9%♀
22.1% male
Age
40.1
average years
Country rank
#3107
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Linen fans

77.9% are female, 22.1% are male, average age 40.1.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Linen audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age40.1
Estimated audience size2,149,588
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Linen audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4926%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Linen audience comes from Germany.

Worldwide audience distribution share by country for Linen
CountryShare
United States13.0%
India10.9%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Linen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Linen fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.63×
02Hessen~200K1.33×
03Bremen~20K1.16×
04Nordrhein-Westfalen~500K1.09×
05Bayern~400K1.06×
06Hamburg~50K1.05×
07Saarland~30K1.02×
08Baden-Württemberg~300K1.00×
09Rheinland-Pfalz~100K0.96×
10Niedersachsen~200K0.95×
11Thüringen~50K0.93×
12Mecklenburg-Vorpommern~40K0.91×
13Sachsen-Anhalt~50K0.90×
14Schleswig-Holstein~70K0.89×
15Brandenburg~60K0.87×
16Sachsen~90K0.86×
Fig. 06

Affinity by region

Affinity by region — Linen, Germany
0.86×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Linen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Linen audience
#·InterestCategoryAffinity×
01TanishqFashion & Accessoires19.09×
02Priyanka ChopraMovies & TV12.85×
03Chennai Super KingsSports12.77×
04Shah Rukh KhanMovies & TV9.43×
05Apartment hotelTravel & Leisure7.89×
06Group buyingShopping7.22×
07Ligue 1Sports6.21×
08PillowHome & Garden6.12×
09WeavingFashion & Accessoires5.48×
10Cross-stitchHome & Garden5.32×
11BlanketHome & Garden4.94×
12Sewing machineHome & Garden4.93×
13Party dressFashion & Accessoires4.38×
14EmbroideryHome & Garden4.32×
15CarpetHome & Garden4.01×
16KnittingHome & Garden3.91×
17Google NewsNews3.62×
18CrochetHome & Garden3.09×
19SewingHome & Garden2.92×
20FlowerHome & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Linen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Linen audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.02×
CreativityOPEN1.86×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Linen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.77×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Linen have in Germany?

Linen has an estimated audience of 2,149,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Linen fans?

77.9% of Linen fans are female, 22.1% are male, with an average age of 40.1 years.

03

Which brands do Linen fans like most?

Linen fans show strongest brand affinity for Apartment hotel (7.89×), Pillow (6.12×), and Ligue 1 (6.21×) over the country average.

04

Where do Linen fans live in Germany?

Linen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Linen fans also like?

Beyond Linen itself, the audience over-indexes on Pillow (6.12×), Ligue 1 (6.21×), Knitting (3.91×), and Priyanka Chopra (12.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Linen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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