Linen Audience in Germany
Linen has an estimated audience of 2,149,588 people in Germany. 77.9% are female, 22.1% are male, average age 40.1. Top brand affinities: Pillow, Group buying, Priyanka Chopra, Ravelry, Knitting.
Top brand affinities include Pillow, Group buying, Priyanka Chopra, with strongest over-indexing on Pillow (7.9× the country average). Demographically, the Linen audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Linen fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 40.1 |
| Estimated audience size | 2,149,588 |
Audience persona
The typical Linen fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 7.9× | Home & Garden |
| Group buying | 11.9× | Shopping |
| Priyanka Chopra | 17.07× | Movies & TV |
| Ravelry | 10.9× | Internet & Social Media |
| Knitting | 3.82× | Home & Garden |
| Apartment hotel | 5.67× | Travel & Leisure |
| PAOK FC | 25.36× | Sports |
| Flowering plant | 4.01× | Home & Garden |
| Spas | 2.45× | Beauty & Wellness |
| Succulent plant | 4.14× | Home & Garden |
| BSE SENSEX | 17.32× | Business & Career |
| Vegetable Gardening | 4.98× | Food & Beverages |
| Embroidery | 3.71× | Home & Garden |
| Crochet | 3.03× | Home & Garden |
| Shah Rukh Khan | 9.14× | Movies & TV |
| Shellac | 4.15× | Beauty & Wellness |
| IKEA | 1.59× | Home & Garden |
| Danish design | 2.95× | Home & Garden |
| Sewing machine | 3.29× | Home & Garden |
| Do it yourself (DIY) | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.97 |
| Creativity | OPEN | 1.93 |
| Sustainability | BALANCE | 1.81 |
| Quality Awareness | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| India | 11.0% |
| Japan | 5.4% |
See Linen audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.