Carpet Audience in Germany
Carpet has an estimated audience of 3,071,501 people in Germany. 69.8% are female, 30.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Teppich Kibek, Ankara, Discount stores, Ottoman Empire.
The average Carpet fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Teppich Kibek, Ankara, with strongest over-indexing on Galatasaray S.K. (2.78× the country average). Demographically, the Carpet audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Carpet fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 42.0 |
| Estimated audience size | 3,071,501 |
Audience persona
The typical Carpet fan in Germany is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 824,229 | 1.23× |
| Bayern | 495,978 | 1× |
| Baden-Württemberg | 418,826 | 1× |
| Niedersachsen | 322,989 | 1.08× |
| Hessen | 248,862 | 1.06× |
| Berlin | 166,217 | 1.21× |
| Rheinland-Pfalz | 159,252 | 1.03× |
| Sachsen | 143,973 | 0.96× |
| Schleswig-Holstein | 111,426 | 1.01× |
| Brandenburg | 91,783 | 0.96× |
| Hamburg | 81,842 | 1.18× |
| Thüringen | 64,490 | 0.82× |
| Sachsen-Anhalt | 62,774 | 0.79× |
| Mecklenburg-Vorpommern | 46,773 | 0.8× |
| Saarland | 32,634 | 0.87× |
| Bremen | 26,119 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 2.78× | Sports |
| Teppich Kibek | 7.01× | Home & Garden |
| Ankara | 4.62× | Travel & Leisure |
| Discount stores | 1.69× | Shopping |
| Ottoman Empire | 5.49× | Politics & Society |
| Garden | 1.75× | Home & Garden |
| Developmental psychology | 3.26× | Health |
| Obi (store) | 1.65× | Shopping |
| Dining room | 3.25× | Home & Garden |
| H&M | 1.71× | Shopping |
| Cosmetics | 1.53× | Beauty & Wellness |
| Tunic | 7.56× | Fashion & Accessoires |
| Cumhuriyet | 5.03× | News |
| Home improvement | 1.65× | Home & Garden |
| Turkish language | 3.38× | Politics & Society |
| Women's clothing | 1.69× | Fashion & Accessoires |
| Kaufland | 1.58× | Shopping |
| Rossmann | 1.75× | Shopping |
| REWE | 1.51× | Shopping |
| The Holiday | 5.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.3 |
| Design Affinity | PREMIUM | 2.21 |
| DIY Mentality | THRILL | 1.7 |
| Indulgence | JOY | 1.51 |
| Creativity | OPEN | 1.48 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 8.3% |
| Italy | 3.1% |
See Carpet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carpet have in Germany?
Carpet has an estimated audience of 3,071,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carpet fans?
69.8% of Carpet fans are female, 30.2% are male, with an average age of 42.0 years.
Which brands do Carpet fans like most?
Carpet fans show strongest brand affinity for Galatasaray S.K. (2.78×), Teppich Kibek (7.01×), and Ankara (4.62×) over the country average.
Where do Carpet fans live in Germany?
Carpet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 824,229), Bayern (reach 495,978), and Baden-Württemberg (reach 418,826). These three regions account for the largest share of the active audience.
What other brands do Carpet fans also like?
Beyond Carpet itself, the audience over-indexes on Teppich Kibek (7.01×), Ankara (4.62×), Discount stores (1.69×), and Ottoman Empire (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.