Rascasse Audience Intelligence

Carpet Audience in Germany

A data profile of the people who buy, follow and care about Carpet in Germany — modelled from more than twelve digital signal sources. Carpet has an estimated audience of 3,071,501 people in Germany.

#1264among Topic in Germany#169in Home & Garden

The average Carpet fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Teppich Kibek, Ankara, Discount stores, with strongest over-indexing on Teppich Kibek (7.01× the country average).

Demographically, the Carpet audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carpet fan in Germany is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for Teppich Kibek.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpet profile in Germany.

Audience size
3.1M
in Germany
Gender
69.8%♀
30.2% male
Age
42.0
average years
Country rank
#2052
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpet fans

69.8% are female, 30.2% are male, average age 42.0.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Carpet audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age42.0
Estimated audience size3,071,501
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Carpet audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3924%
40-4926%
50+21%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Carpet audience comes from Germany.

Worldwide audience distribution share by country for Carpet
CountryShare
United States23.4%
United Kingdom8.3%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carpet fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.20×
02Hamburg~80K1.20×
03Berlin~200K1.18×
04Niedersachsen~300K1.07×
05Hessen~200K1.06×
06Rheinland-Pfalz~200K1.03×
07Bremen~30K1.03×
08Schleswig-Holstein~100K1.02×
09Baden-Württemberg~400K1.00×
10Bayern~500K0.98×
11Sachsen~100K0.94×
12Brandenburg~90K0.94×
13Saarland~30K0.91×
14Sachsen-Anhalt~70K0.83×
15Thüringen~60K0.83×
16Mecklenburg-Vorpommern~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Carpet, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpet audience
#·InterestCategoryAffinity×
01TunicFashion & Accessoires7.56×
02Teppich KibekHome & Garden7.01×
03The HolidayMovies & TV5.86×
04Ottoman EmpirePolitics & Society5.49×
05CumhuriyetNews5.03×
06AnkaraTravel & Leisure4.62×
07Turkish languagePolitics & Society3.38×
08Developmental psychologyHealth3.26×
09Dining roomHome & Garden3.25×
10GardenHome & Garden1.75×
11RossmannShopping1.75×
12H&MShopping1.71×
13Discount storesShopping1.69×
14Women's clothingFashion & Accessoires1.69×
15Obi (store)Shopping1.65×
16Home improvementHome & Garden1.65×
17KauflandShopping1.58×
18Netto Marken-DiscountShopping1.54×
19CosmeticsBeauty & Wellness1.53×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpet audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.50×
Design AffinityPREMIUM1.46×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpet audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
SpiritualityBALANCE0.77×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpet have in Germany?

Carpet has an estimated audience of 3,071,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carpet fans?

69.8% of Carpet fans are female, 30.2% are male, with an average age of 42.0 years.

03

Which brands do Carpet fans like most?

Carpet fans show strongest brand affinity for Teppich Kibek (7.01×), Ankara (4.62×), and Discount stores (1.69×) over the country average.

04

Where do Carpet fans live in Germany?

Carpet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Carpet fans also like?

Beyond Carpet itself, the audience over-indexes on Ankara (4.62×), Discount stores (1.69×), Ottoman Empire (5.49×), and Garden (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Carpet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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