Tunic Audience in Germany
Tunic has an estimated audience of 827,748 people in Germany. 77.6% are female, 22.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: English Home, Pull&Bear, Galatasaray S.K., Kebaya, Ottoman Empire.
The average Tunic fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include English Home, Pull&Bear, Galatasaray S.K., with strongest over-indexing on English Home (45.15× the country average). Demographically, the Tunic audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tunic fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 40.5 |
| Estimated audience size | 827,748 |
Audience persona
The typical Tunic fan in Germany is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for English Home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,940 | 1.1× |
| Bayern | 134,697 | 1.01× |
| Baden-Württemberg | 116,920 | 1.04× |
| Niedersachsen | 86,240 | 1.07× |
| Hessen | 59,616 | 0.95× |
| Rheinland-Pfalz | 45,270 | 1.09× |
| Sachsen | 40,357 | 0.99× |
| Berlin | 35,642 | 0.96× |
| Schleswig-Holstein | 33,002 | 1.11× |
| Brandenburg | 25,620 | 1× |
| Sachsen-Anhalt | 21,127 | 0.99× |
| Thüringen | 19,934 | 0.95× |
| Hamburg | 17,635 | 0.94× |
| Mecklenburg-Vorpommern | 15,844 | 1× |
| Saarland | 9,570 | 0.94× |
| Bremen | 6,065 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| English Home | 45.15× | Shopping |
| Pull&Bear | 16.98× | Fashion & Accessoires |
| Galatasaray S.K. | 6.49× | Sports |
| Kebaya | 23.46× | Fashion & Accessoires |
| Ottoman Empire | 13.86× | Politics & Society |
| TRT 1 | 17.08× | Movies & TV |
| Kanal D | 15.76× | Movies & TV |
| Linens | 14.3× | Home & Garden |
| Ipekyol | 22.08× | Shopping |
| Bawal | 18.37× | Fashion & Accessoires |
| Beşiktaş J.K. | 7.77× | Sports |
| Show TV | 11.78× | Movies & TV |
| Middle school | 7.56× | Business & Career |
| Fenerbahçe S.K. | 7.43× | Sports |
| Cumhuriyet | 9.77× | News |
| Gratis | 14.89× | Shopping |
| The Holiday | 11.9× | Movies & TV |
| Turkish language | 6.52× | Politics & Society |
| Trabzonspor | 7.71× | Sports |
| Mavi Jeans | 18.04× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.87 |
| Design Affinity | PREMIUM | 1.69 |
| Price Sensitivity | PREMIUM | 1.64 |
| Individualism | JOY | 1.56 |
| Sports Activity | POWER | 1.46 |
| Family Orientation | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 20.3% |
| Turkey | 12.7% |
| United States | 8.0% |
See Tunic audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tunic have in Germany?
Tunic has an estimated audience of 827,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tunic fans?
77.6% of Tunic fans are female, 22.4% are male, with an average age of 40.5 years.
Which brands do Tunic fans like most?
Tunic fans show strongest brand affinity for English Home (45.15×), Pull&Bear (16.98×), and Galatasaray S.K. (6.49×) over the country average.
Where do Tunic fans live in Germany?
Tunic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,940), Bayern (reach 134,697), and Baden-Württemberg (reach 116,920). These three regions account for the largest share of the active audience.
What other brands do Tunic fans also like?
Beyond Tunic itself, the audience over-indexes on Pull&Bear (16.98×), Galatasaray S.K. (6.49×), Kebaya (23.46×), and Ottoman Empire (13.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tunic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.