Tunic Audience in United States

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Tunic has an estimated audience of 1,895,400 people in United States. 84.5% are female, 15.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Lotte Mart, FACS, Uzbekistan, Byzantine Empire, DeFacto.

The average Tunic fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lotte Mart, FACS, Uzbekistan, with strongest over-indexing on Lotte Mart (92.68× the country average). Demographically, the Tunic audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tunic fans

Demographic split for Tunic audience in United States
MetricValue
Female84.5%
Male15.5%
Average age42.5
Estimated audience size1,895,400

Audience persona

The typical Tunic fan in United States is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Lotte Mart.

Top regions in United States

Top regions ranked by reach for Tunic in United States
RegionReachAffinity
California241,0841.16×
Texas177,4241.09×
Florida124,5500.97×
New York108,5941.03×
Georgia63,1161.08×
Pennsylvania63,1050.99×
Illinois61,9440.98×
North Carolina58,7681.03×
Ohio55,5700.95×
Michigan54,3821.1×
Virginia48,3301.05×
Washington48,3031.27×
New Jersey44,6840.93×
Massachusetts40,6461.09×
Tennessee37,3990.98×
Arizona35,6690.92×
Indiana33,4170.97×
Maryland32,3430.99×
Missouri30,5341×
Colorado30,1631.01×
Minnesota29,6401.09×
Oregon28,0701.29×
Wisconsin27,4460.96×
South Carolina26,2450.92×
Louisiana22,9660.94×
Kentucky22,7700.96×
Oklahoma22,1441.05×
Alabama21,7570.82×
Utah21,7301.28×
Connecticut18,3700.97×
Nevada16,8340.92×
Arkansas16,4661.05×
Kansas15,6291.05×
Iowa15,0860.97×
Mississippi14,8200.95×
Idaho10,6161.12×
Hawaii9,0031.11×
Nebraska8,8560.93×
New Mexico8,4950.89×
West Virginia8,1930.93×
New Hampshire7,0490.94×
Maine6,9151.02×
Rhode Island5,2550.87×
Montana5,1570.98×
Washington, District of Columbia4,7170.83×
Alaska4,4571.1×
Delaware4,2020.8×
South Dakota3,8750.88×
North Dakota3,6420.94×
Vermont3,3601.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tunic audience
BrandAffinityCategory
Lotte Mart92.68×Shopping
FACS88.94×Music & Radio
Uzbekistan35.44×Travel & Leisure
Byzantine Empire44.97×Politics & Society
DeFacto52.87×Fashion & Accessoires
Pull&Bear49.33×Fashion & Accessoires
Johnny Was46.67×Fashion & Accessoires
Online Soccer Manager39.11×Games
Breeders' Cup Classic71.13×Sports
Karachi11.28×Travel & Leisure
Clothing in India17.88×Fashion & Accessoires
Macy's2.93×Shopping
Gratis27.3×Shopping
Ancient Rome8.78×Politics & Society
Astro (Malaysian satellite television)14.83×Movies & TV
The Holiday8.53×Movies & TV
Gulf Arabic11.67×Travel & Leisure
Punjab, Pakistan10.52×Travel & Leisure
Ankara12.92×Travel & Leisure
Nordstrom rack3.08×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tunic audience
TraitClusterScore
CreativityOPEN1.75
Design AffinityPREMIUM1.71
Price SensitivityPREMIUM1.67
Quality AwarenessPREMIUM1.33
SustainabilityBALANCE1.23
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Tunic
CountryShare
Indonesia20.3%
Turkey12.7%
United States8.0%

See Tunic audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tunic have in United States?

Tunic has an estimated audience of 1,895,400 people in United States, concentrated in California and Texas.

What is the gender split and age of Tunic fans?

84.5% of Tunic fans are female, 15.5% are male, with an average age of 42.5 years.

Which brands do Tunic fans like most?

Tunic fans show strongest brand affinity for Lotte Mart (92.68×), FACS (88.94×), and Uzbekistan (35.44×) over the country average.

Where do Tunic fans live in United States?

Tunic fans in United States are most concentrated in California (reach 241,084), Texas (reach 177,424), and Florida (reach 124,550). These three regions account for the largest share of the active audience.

What other brands do Tunic fans also like?

Beyond Tunic itself, the audience over-indexes on FACS (88.94×), Uzbekistan (35.44×), Byzantine Empire (44.97×), and DeFacto (52.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tunic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.