Rascasse Audience Intelligence

Tunic Audience in United States

A data profile of the people who buy, follow and care about Tunic in United States — modelled from more than twelve digital signal sources. Tunic has an estimated audience of 1,895,400 people in United States.

#6507among Topic in United States#655in Fashion & Accessoires

The average Tunic fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lotte Mart, Uzbekistan, FACS, with strongest over-indexing on Lotte Mart (92.68× the country average).

Demographically, the Tunic audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tunic fan in United States is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Lotte Mart.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tunic profile in United States.

Audience size
1.9M
in United States
Gender
84.5%♀
15.5% male
Age
42.5
average years
Country rank
#14855
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tunic fans

84.5% are female, 15.5% are male, average age 42.5.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Tunic audience in United States
MetricValue
Female84.5%
Male15.5%
Average age42.5
Estimated audience size1,895,400
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Tunic audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4923%
50+29%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Tunic audience comes from United States.

Worldwide audience distribution share by country for Tunic
CountryShare
Indonesia20.3%
Turkey12.7%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tunic audience in United States is strongest.

Fig. 05

Top regions by affinity

Tunic fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.28×
02Alaska~5K1.24×
03Washington~50K1.20×
04Oregon~30K1.20×
05Idaho~10K1.14×
06Hawaii~9K1.13×
07California~200K1.11×
08Oklahoma~20K1.10×
09Arkansas~20K1.09×
10Texas~200K1.06×
11Georgia~60K1.05×
12Minnesota~30K1.04×
13Kansas~20K1.04×
14Michigan~50K1.03×
15Massachusetts~40K1.03×
16Virginia~50K1.02×
17Mississippi~20K1.02×
18North Dakota~4K1.02×
19North Carolina~60K1.01×
20Kentucky~20K1.00×
21Maryland~30K0.99×
22Missouri~30K0.99×
23Louisiana~20K0.99×
24West Virginia~9K0.99×
25Maine~7K0.99×
26Montana~5K0.99×
27Indiana~30K0.98×
28Nebraska~9K0.98×
29Pennsylvania~60K0.96×
30Arizona~40K0.96×
31Tennessee~40K0.96×
32Colorado~30K0.96×
33Nevada~20K0.96×
34Iowa~10K0.96×
35South Dakota~4K0.96×
36Vermont~3K0.96×
37New York~100K0.95×
38Illinois~60K0.95×
39Ohio~60K0.94×
40Wisconsin~30K0.94×
41New Mexico~9K0.94×
42Florida~100K0.93×
43New Jersey~40K0.93×
44Connecticut~20K0.93×
45New Hampshire~7K0.93×
46Alabama~20K0.92×
47South Carolina~30K0.91×
48Rhode Island~5K0.88×
49Delaware~5K0.88×
50Washington, District of Columbia~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Tunic, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tunic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tunic audience
#·InterestCategoryAffinity×
01Lotte MartShopping92.68×
02FACSMusic & Radio88.94×
03Breeders' Cup ClassicSports71.13×
04DeFactoFashion & Accessoires52.87×
05Pull&BearFashion & Accessoires49.33×
06Johnny WasFashion & Accessoires46.67×
07Byzantine EmpirePolitics & Society44.97×
08Online Soccer ManagerGames39.11×
09UzbekistanTravel & Leisure35.44×
10GratisShopping27.30×
11Clothing in IndiaFashion & Accessoires17.88×
12Astro (Malaysian satellite television)Movies & TV14.83×
13AnkaraTravel & Leisure12.92×
14Gulf ArabicTravel & Leisure11.67×
15KarachiTravel & Leisure11.28×
16Punjab, PakistanTravel & Leisure10.52×
17Ancient RomePolitics & Society8.78×
18The HolidayMovies & TV8.53×
19Nordstrom rackFashion & Accessoires3.08×
20Macy'sShopping2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tunic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tunic audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.06×
Design AffinityPREMIUM1.80×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tunic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.86×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tunic have in United States?

Tunic has an estimated audience of 1,895,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tunic fans?

84.5% of Tunic fans are female, 15.5% are male, with an average age of 42.5 years.

03

Which brands do Tunic fans like most?

Tunic fans show strongest brand affinity for Lotte Mart (92.68×), Uzbekistan (35.44×), and FACS (88.94×) over the country average.

04

Where do Tunic fans live in United States?

Tunic fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tunic fans also like?

Beyond Tunic itself, the audience over-indexes on Uzbekistan (35.44×), FACS (88.94×), Byzantine Empire (44.97×), and DeFacto (52.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Tunic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tunic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →