Rascasse Audience Intelligence

Johnny Was Target Market in United States

A data profile of the people who buy, follow and care about Johnny Was in United States — modelled from more than twelve digital signal sources. Johnny Was has an estimated audience of 641,112 people in United States.

#3257among Brand in United States#1190in Fashion & Accessoires

The average Johnny Was fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tunic, QVC, The RealReal, with strongest over-indexing on Tunic (46.67× the country average).

Demographically, the Johnny Was audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnny Was fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Tunic.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnny Was profile in United States.

Audience size
641K
in United States
Gender
84.0%♀
16.0% male
Age
44.7
average years
Country rank
#31568
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Johnny Was

84.0% are female, 16.0% are male, average age 44.7.

Fig. 02

Gender split

84.0%
Female
16.0%
Male
Demographic split for Johnny Was audience in United States
MetricValue
Female84.0%
Male16.0%
Average age44.7
Estimated audience size641,112
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Johnny Was audience in United States
Age bracketShare%
16-1918%
20-299%
30-3911%
40-4922%
50+40%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Johnny Was audience comes from United States.

Worldwide audience distribution share by country for Johnny Was
CountryShare
United States82.5%
Australia2.7%
Italy1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnny Was audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnny Was customers by region in United States
#RegionReachAffinity×
01Hawaii~9K3.03×
02California~100K1.99×
03New Mexico~6K1.76×
04Colorado~20K1.63×
05Texas~90K1.53×
06Florida~70K1.45×
07Arizona~20K1.41×
08Connecticut~9K1.30×
09Oklahoma~9K1.26×
10New Jersey~20K1.23×
11New York~40K1.20×
12Oregon~9K1.20×
13Massachusetts~20K1.15×
14Montana~2K1.14×
15Washington~20K1.13×
16Washington, District of Columbia~2K1.13×
17Vermont~1K1.09×
18Virginia~20K1.08×
19Idaho~3K1.04×
20Wyoming~1K1.04×
21Georgia~20K1.03×
22New Hampshire~3K1.01×
23South Carolina~10K0.99×
24North Carolina~20K0.98×
25Rhode Island~2K0.97×
26Tennessee~10K0.95×
27Maryland~10K0.95×
28Alabama~9K0.93×
29Nevada~6K0.92×
30Maine~2K0.87×
31Minnesota~8K0.86×
32Illinois~20K0.85×
33Mississippi~5K0.84×
34Missouri~9K0.82×
35Alaska~1K0.80×
36Kansas~4K0.78×
37Delaware~1K0.78×
38Arkansas~4K0.77×
39Michigan~10K0.75×
40Pennsylvania~20K0.74×
41Louisiana~6K0.68×
42South Dakota~1K0.68×
43Utah~4K0.66×
44West Virginia~2K0.65×
45Wisconsin~6K0.64×
46Kentucky~5K0.59×
47Nebraska~2K0.57×
48Indiana~7K0.54×
49Iowa~3K0.51×
50Ohio~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Johnny Was, United States
0.50×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnny Was audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnny Was audience
#·InterestCategoryAffinity×
01TunicFashion & Accessoires46.67×
02Roger DaltreyMovies & TV39.57×
03The RealRealFashion & Accessoires22.00×
04TuckernuckShopping14.97×
05Bobbi BrownBeauty & Wellness14.52×
06QVCMovies & TV12.76×
07HouzzHome & Garden8.09×
08Tory BurchFashion & Accessoires8.04×
09Designer clothingFashion & Accessoires7.79×
10Sustainable energyHome & Garden4.91×
11Nordstrom rackFashion & Accessoires4.83×
12Discount storesShopping4.34×
13FedExBusiness & Career3.87×
14BeetlejuiceMovies & TV3.69×
15Trader Joe'sShopping3.65×
16PinterestInternet & Social Media3.64×
17Shopping mallsShopping3.40×
18AirbnbTravel & Leisure3.33×
19Organic foodFood & Beverages3.00×
20FurnitureHome & Garden2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnny Was audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnny Was audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.10×
SustainabilityBALANCE2.38×
Quality AwarenessPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnny Was audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
ExtroversionTHRILL0.78×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Johnny Was's target market in United States?

Johnny Was's target market in United States covers an estimated 641,112 people, concentrated in California and Texas.

02

What is the gender split and age of Johnny Was customers?

84.0% of the Johnny Was audience are female, 16.0% are male, with an average age of 44.7 years.

03

Which brands do Johnny Was fans like most?

Johnny Was fans show strongest brand affinity for Tunic (46.67×), QVC (12.76×), and The RealReal (22×) over the country average.

04

Where do Johnny Was fans live in United States?

Johnny Was fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Johnny Was fans also like?

Beyond Johnny Was itself, the audience over-indexes on QVC (12.76×), The RealReal (22×), Designer clothing (7.79×), and Pinterest (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Johnny Was audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Was. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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