Johnny Was Audience in United States

Johnny Was has an estimated audience of 669,183 people in United States. 84.0% are female, 16.0% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Tunic, Designer clothing, Tory Burch, Tuckernuck, Roger Daltrey.

The average Johnny Was fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tunic, Designer clothing, Tory Burch, with strongest over-indexing on Tunic (51.66× the country average). Demographically, the Johnny Was audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Johnny Was fans

Demographic split for Johnny Was audience in United States
MetricValue
Female84.0%
Male16.0%
Average age44.7
Estimated audience size669,183

Audience persona

The typical Johnny Was fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Tunic.

Top regions in United States

Top regions ranked by reach for Johnny Was in United States
RegionReachAffinity
California145,4411.98×
Texas88,0131.53×
Florida65,3481.44×
New York46,2811.24×
New Jersey22,5641.33×
Georgia22,2391.08×
North Carolina20,0300.99×
Illinois19,8850.89×
Arizona19,3771.42×
Virginia19,0001.17×
Colorado17,3211.64×
Pennsylvania17,0310.76×
Washington16,0331.19×
Massachusetts15,7071.19×
Michigan13,7820.79×
Tennessee13,4601×
Maryland10,9380.95×
Ohio10,5400.51×
South Carolina10,0481×
Oregon9,7291.27×
Oklahoma9,5221.28×
Connecticut9,1391.36×
Alabama8,6170.92×
Minnesota8,2970.87×
Missouri8,2820.77×
Hawaii7,7052.68×
Wisconsin6,3390.63×
Indiana6,2530.51×
Nevada6,0550.94×
New Mexico5,6001.67×
Louisiana5,5750.65×
Kentucky4,5950.55×
Arkansas4,1290.75×
Kansas4,0980.78×
Mississippi4,0890.74×
Utah3,9140.65×
Idaho3,4621.03×
New Hampshire2,7311.04×
Washington, District of Columbia2,3501.17×
Iowa2,2500.41×
Maine2,0820.87×
Rhode Island2,0760.97×
Montana1,9681.06×
West Virginia1,6360.52×
Nebraska1,5090.45×
Delaware1,3330.72×
Vermont1,3141.12×
Wyoming9850.99×
Alaska9200.64×
South Dakota7320.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnny Was audience
BrandAffinityCategory
Tunic51.66×Fashion & Accessoires
Designer clothing11.94×Fashion & Accessoires
Tory Burch11.4×Fashion & Accessoires
Tuckernuck30.39×Shopping
Roger Daltrey43.86×Movies & TV
The RealReal17.55×Fashion & Accessoires
Bobbi Brown15.56×Beauty & Wellness
Sienna Miller25.23×Movies & TV
MSN3.44×News
Nordstrom3.58×Shopping
Nordstrom rack4.04×Fashion & Accessoires
Urban Outfitters5.56×Shopping
Rebecca Hall16.05×Movies & TV
Kiehl's9.03×Beauty & Wellness
Diaper bag4.73×Kids & Family
Hermès6.1×Fashion & Accessoires
Miu Miu10.33×Fashion & Accessoires
Stella McCartney10.06×Fashion & Accessoires
Boho-chic4.32×Fashion & Accessoires
Planet Fitness2.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnny Was audience
TraitClusterScore
Design AffinityPREMIUM3.97
SustainabilityBALANCE2.12
CreativityOPEN1.86
Luxury OrientationPREMIUM1.86
MindfulnessBALANCE1.83
IndulgenceJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Johnny Was
CountryShare
United States83.0%
Australia2.7%
Italy1.7%

See Johnny Was audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Johnny Was have in United States?

Johnny Was has an estimated audience of 669,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Johnny Was fans?

84.0% of Johnny Was fans are female, 16.0% are male, with an average age of 44.7 years.

Which brands do Johnny Was fans like most?

Johnny Was fans show strongest brand affinity for Tunic (51.66×), Designer clothing (11.94×), and Tory Burch (11.4×) over the country average.

Where do Johnny Was fans live in United States?

Johnny Was fans in United States are most concentrated in California (reach 145,441), Texas (reach 88,013), and Florida (reach 65,348). These three regions account for the largest share of the active audience.

What other brands do Johnny Was fans also like?

Beyond Johnny Was itself, the audience over-indexes on Designer clothing (11.94×), Tory Burch (11.4×), Tuckernuck (30.39×), and Roger Daltrey (43.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Was. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.