Johnny Was Audience in United States

Johnny Was logo

Johnny Was has an estimated audience of 669,183 people in United States. 84.0% are female, 16.0% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Lulu 黃路梓茵, The Devil's Rejects, Janitor, Mothercare.

The average Johnny Was fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Lulu 黃路梓茵, The Devil's Rejects, with strongest over-indexing on Home equity (6.11× the country average). Demographically, the Johnny Was audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Johnny Was fans

Demographic split for Johnny Was audience in United States
MetricValue
Female84.0%
Male16.0%
Average age44.7
Estimated audience size669,183

Audience persona

The typical Johnny Was fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Johnny Was in United States
RegionReachAffinity
California145,4411.98×
Texas88,0131.53×
Florida65,3481.44×
New York46,2811.24×
New Jersey22,5641.33×
Georgia22,2391.08×
North Carolina20,0300.99×
Illinois19,8850.89×
Arizona19,3771.42×
Virginia19,0001.17×
Colorado17,3211.64×
Pennsylvania17,0310.76×
Washington16,0331.19×
Massachusetts15,7071.19×
Michigan13,7820.79×
Tennessee13,4601×
Maryland10,9380.95×
Ohio10,5400.51×
South Carolina10,0481×
Oregon9,7291.27×
Oklahoma9,5221.28×
Connecticut9,1391.36×
Alabama8,6170.92×
Minnesota8,2970.87×
Missouri8,2820.77×
Hawaii7,7052.68×
Wisconsin6,3390.63×
Indiana6,2530.51×
Nevada6,0550.94×
New Mexico5,6001.67×
Louisiana5,5750.65×
Kentucky4,5950.55×
Arkansas4,1290.75×
Kansas4,0980.78×
Mississippi4,0890.74×
Utah3,9140.65×
Idaho3,4621.03×
New Hampshire2,7311.04×
Washington, District of Columbia2,3501.17×
Iowa2,2500.41×
Maine2,0820.87×
Rhode Island2,0760.97×
Montana1,9681.06×
West Virginia1,6360.52×
Nebraska1,5090.45×
Delaware1,3330.72×
Vermont1,3141.12×
Wyoming9850.99×
Alaska9200.64×
South Dakota7320.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnny Was audience
BrandAffinityCategory
Home equity6.11×Home & Garden
Lulu 黃路梓茵4.99×Movies & TV
The Devil's Rejects15.53×Movies & TV
Janitor8.71×Home & Garden
Mothercare3.69×Kids & Family
Natural rubber2.33×Cars & Mobility
PBS Kids Go!19.04×Movies & TV
Product design1.73×Business & Career
Corona (band)4.61×Music & Radio
Elsword13.07×Games
New York Harbor10.06×Travel & Leisure
Jesse Plemons2.18×Movies & TV
JDSU1.93×Business & Career
Staycation2.06×Home & Garden
Highland games5.49×Sports
Urban horticulture2.14×Home & Garden
Neiva, Huila8.24×Travel & Leisure
Jekalyn Carr11.12×Music & Radio
Ipag Business School11.11×Business & Career
Cachorro3.12×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnny Was audience
TraitClusterScore
Design AffinityPREMIUM3.97
SustainabilityBALANCE2.12
CreativityOPEN1.86
Luxury OrientationPREMIUM1.86
MindfulnessBALANCE1.83
IndulgenceJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Johnny Was
CountryShare
United States83.0%
Australia2.7%
Italy1.7%

See Johnny Was audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Johnny Was have in United States?

Johnny Was has an estimated audience of 669,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Johnny Was fans?

84.0% of Johnny Was fans are female, 16.0% are male, with an average age of 44.7 years.

Which brands do Johnny Was fans like most?

Johnny Was fans show strongest brand affinity for Home equity (6.11×), Lulu 黃路梓茵 (4.99×), and The Devil's Rejects (15.53×) over the country average.

Where do Johnny Was fans live in United States?

Johnny Was fans in United States are most concentrated in California (reach 145,441), Texas (reach 88,013), and Florida (reach 65,348). These three regions account for the largest share of the active audience.

What other brands do Johnny Was fans also like?

Beyond Johnny Was itself, the audience over-indexes on Lulu 黃路梓茵 (4.99×), The Devil's Rejects (15.53×), Janitor (8.71×), and Mothercare (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Was. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.