Rascasse Audience Intelligence

Designer clothing Audience in United States

A data profile of the people who buy, follow and care about Designer clothing in United States — modelled from more than twelve digital signal sources. Designer clothing has an estimated audience of 21,037,528 people in United States.

#1064among Topic in United States#78in Fashion & Accessoires

The average Designer clothing fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Party dress, Macy's, Women's clothing, with strongest over-indexing on Party dress (7.41× the country average).

Demographically, the Designer clothing audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Designer clothing fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Party dress.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Designer clothing profile in United States.

Audience size
21M
in United States
Gender
69.2%♀
30.8% male
Age
36.0
average years
Country rank
#1546
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Designer clothing fans

69.2% are female, 30.8% are male, average age 36.0.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Designer clothing audience in United States
MetricValue
Female69.2%
Male30.8%
Average age36.0
Estimated audience size21,037,528
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Designer clothing audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Designer clothing audience comes from United States.

Worldwide audience distribution share by country for Designer clothing
CountryShare
United States17.2%
India10.0%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Designer clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Designer clothing fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.88×
02New York~2M1.75×
03Mississippi~300K1.74×
04Alabama~500K1.60×
05Louisiana~400K1.60×
06Illinois~1M1.58×
07New Jersey~800K1.44×
08Maryland~500K1.44×
09Florida~2M1.42×
10Washington, District of Columbia~90K1.42×
11South Carolina~400K1.38×
12Delaware~70K1.23×
13Connecticut~300K1.22×
14California~3M1.21×
15North Carolina~800K1.20×
16Virginia~600K1.18×
17Pennsylvania~800K1.17×
18Michigan~600K1.17×
19Texas~2M1.14×
20Tennessee~500K1.11×
21Massachusetts~400K1.05×
22Indiana~400K1.05×
23Missouri~400K1.05×
24Nevada~200K1.02×
25Ohio~700K1.01×
26Arkansas~200K1.00×
27Rhode Island~70K0.98×
28Kentucky~200K0.94×
29Wisconsin~300K0.92×
30Hawaii~80K0.87×
31North Dakota~40K0.83×
32Minnesota~200K0.82×
33Kansas~100K0.82×
34New Mexico~90K0.81×
35Alaska~40K0.81×
36Vermont~30K0.81×
37Arizona~300K0.80×
38West Virginia~80K0.80×
39Oklahoma~200K0.79×
40Nebraska~80K0.79×
41New Hampshire~70K0.79×
42South Dakota~40K0.79×
43Washington~300K0.78×
44Oregon~200K0.77×
45Montana~40K0.75×
46Colorado~200K0.74×
47Maine~60K0.74×
48Iowa~100K0.69×
49Idaho~70K0.69×
50Utah~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Designer clothing, United States
0.66×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Designer clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Designer clothing audience
#·InterestCategoryAffinity×
01KurtaFashion & Accessoires12.30×
02Party dressFashion & Accessoires7.41×
03Rhianna (singer)Music & Radio5.31×
04Wedding receptionKids & Family4.29×
05Expensive TasteBusiness & Career4.24×
06GownFashion & Accessoires3.38×
07Fashion showFashion & Accessoires3.26×
08Macy'sShopping3.18×
09Hair ExtensionsBeauty & Wellness3.14×
10Home Interior DesignHome & Garden3.09×
11Fashion NovaShopping2.86×
12Women's clothingFashion & Accessoires2.62×
13Fashion designBusiness & Career2.54×
14Nordstrom rackFashion & Accessoires2.47×
15Men's clothingFashion & Accessoires2.30×
16Luxury goodsFashion & Accessoires2.02×
17ShoesFashion & Accessoires1.97×
18BeautyBeauty & Wellness1.75×
19WomanKids & Family1.68×
20JewelryFashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Designer clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Designer clothing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
IndulgenceJOY1.92×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Designer clothing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.48×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Designer clothing have in United States?

Designer clothing has an estimated audience of 21,037,528 people in United States, concentrated in California and New York.

02

What is the gender split and age of Designer clothing fans?

69.2% of Designer clothing fans are female, 30.8% are male, with an average age of 36.0 years.

03

Which brands do Designer clothing fans like most?

Designer clothing fans show strongest brand affinity for Party dress (7.41×), Macy's (3.18×), and Women's clothing (2.62×) over the country average.

04

Where do Designer clothing fans live in United States?

Designer clothing fans in United States are most concentrated in California (reach ~3M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Designer clothing fans also like?

Beyond Designer clothing itself, the audience over-indexes on Macy's (3.18×), Women's clothing (2.62×), Beauty (1.75×), and Shoes (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Designer clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Designer clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →