Home Interior Design Audience in United States

Home Interior Design logo

Home Interior Design has an estimated audience of 21,258,095 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Product design, Staycation, Home equity, Mothercare.

Home Interior Design fans in United States are concentrated in California, with strong brand affinity for Natural rubber. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Product design, Staycation, with strongest over-indexing on Natural rubber (4.37× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Interior Design fans

Demographic split for Home Interior Design audience in United States
MetricValue
Estimated audience size21,258,095

Audience persona

The typical Home Interior Design fan in United States shows strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Home Interior Design in United States
RegionReachAffinity
California2,638,8931.13×
Texas2,453,8331.34×
Florida1,658,2901.15×
New York1,490,6311.25×
Georgia906,8641.38×
Illinois826,7951.17×
North Carolina685,2991.07×
New Jersey670,6671.24×
Arizona661,7101.52×
Ohio653,1981×
Pennsylvania601,5860.84×
Michigan527,0130.95×
Virginia490,0580.95×
Washington470,6061.1×
Tennessee463,6691.09×
Maryland409,2851.12×
Louisiana387,5321.41×
Colorado383,2091.14×
Alabama370,2751.25×
Indiana367,6220.95×
Massachusetts349,4470.83×
Missouri337,2910.98×
South Carolina315,9270.99×
Kentucky301,6881.13×
Wisconsin287,1040.9×
Oklahoma284,5071.21×
Minnesota276,6910.91×
Arkansas254,0421.45×
Mississippi244,4491.4×
Kansas216,2931.29×
Nevada199,5270.97×
Oregon193,9720.8×
Utah168,8990.89×
Connecticut151,8400.71×
Iowa136,8910.78×
Nebraska119,8131.12×
Idaho94,9360.89×
New Mexico94,7390.89×
Hawaii87,3310.96×
West Virginia83,7680.85×
Delaware56,9730.97×
Rhode Island51,5010.76×
Maine46,9280.62×
Montana41,4050.7×
Washington, District of Columbia41,1360.64×
South Dakota40,8680.83×
New Hampshire40,7850.49×
Alaska39,8970.88×
North Dakota38,2000.87×
Vermont22,3470.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Interior Design audience
BrandAffinityCategory
Natural rubber4.37×Cars & Mobility
Product design2.86×Business & Career
Staycation4.43×Home & Garden
Home equity2.01×Home & Garden
Mothercare2.93×Kids & Family
UK garage4.67×Music & Radio
Nebraska Cornhuskers football3.02×Sports
Cachorro4.26×Pets & Animals
Jesse Plemons2.65×Movies & TV
Litter box1.57×Pets & Animals
Jaws3.98×Movies & TV
JDSU2.01×Business & Career
Voltron: Legendary Defender10.09×Movies & TV
Oliver Platt4.96×Movies & TV
Employee retention7.93×Business & Career
Home staging2.69×Home & Garden
South Asian cuisine4.56×Food & Beverages
Kingdom of Judah3.68×Politics & Society
Nasal cavity4.13×Health
Queens College, City University of New York3.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Interior Design audience
TraitClusterScore
Design AffinityPREMIUM5.98
Luxury OrientationPREMIUM2.55
Quality AwarenessPREMIUM2.39
Pet OwnershipJOY1.79
TravellingTHRILL1.61
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%

See Home Interior Design audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.