Rascasse Audience Intelligence

Home Interior Design Audience in United States

A data profile of the people who buy, follow and care about Home Interior Design in United States — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 21,258,095 people in United States.

#1044among Topic in United States#115in Home & Garden

Home Interior Design fans in United States are concentrated in California, with strong brand affinity for Modern architecture.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Residential area, Property finder, with strongest over-indexing on Modern architecture (10.01× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Interior Design fan in United States shows strong Design Affinity tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Interior Design profile in United States.

Audience size
21.3M
in United States
Country rank
#1521
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Interior Design fans

Fig. 02

Gender split

Demographic split for Home Interior Design audience in United States
MetricValue
Estimated audience size21,258,095
Fig. 04

Worldwide distribution

21.9%

of the worldwide Home Interior Design audience comes from United States.

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Interior Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Interior Design fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~400K2.04×
02Arizona~600K1.35×
03Louisiana~300K1.24×
04Texas~2M1.23×
05Georgia~800K1.23×
06Arkansas~200K1.23×
07Mississippi~200K1.20×
08New Jersey~600K1.18×
09Florida~1.5M1.17×
10Kansas~200K1.15×
11New York~1.5M1.13×
12Alabama~300K1.12×
13Idaho~100K1.11×
14Oklahoma~300K1.08×
15Illinois~800K1.07×
16Maryland~400K1.04×
17Colorado~300K1.04×
18Kentucky~300K1.04×
19California~2.5M1.03×
20Nevada~200K1.03×
21Nebraska~100K1.03×
22Washington~400K1.02×
23Utah~200K1.02×
24Hawaii~90K1.02×
25North Carolina~600K1.00×
26Tennessee~400K1.00×
27North Dakota~40K1.00×
28Missouri~300K0.99×
29Delaware~60K0.99×
30South Dakota~50K0.99×
31Alaska~50K0.99×
32Minnesota~300K0.97×
33South Carolina~300K0.96×
34Michigan~500K0.95×
35Wisconsin~300K0.95×
36Vermont~40K0.95×
37Ohio~600K0.93×
38Virginia~500K0.93×
39Indiana~400K0.93×
40New Mexico~100K0.93×
41West Virginia~90K0.93×
42Montana~50K0.92×
43Iowa~200K0.91×
44Rhode Island~60K0.91×
45Maine~70K0.89×
46Oregon~200K0.88×
47New Hampshire~70K0.87×
48Washington, District of Columbia~50K0.86×
49Pennsylvania~600K0.84×
50Massachusetts~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Home Interior Design, United States
0.82×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Interior Design audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping31.49×
02Modern architectureArts & Culture10.01×
03Danish designHome & Garden9.95×
04Residential areaHome & Garden8.53×
05Property finderHome & Garden5.98×
06Tabloid (newspaper format)Literature4.75×
07Home automationTechnology & Electronics4.39×
08FedExBusiness & Career3.94×
09SubwayFood & Beverages3.43×
10Decorative artsArts & Culture3.27×
11ApartmentBusiness & Career3.25×
12Solar energyHome & Garden3.22×
13First-time buyerShopping3.19×
14Mortgage loansBusiness & Career3.12×
15RenovationHome & Garden3.01×
16Trader Joe'sShopping2.66×
17Pizza HutFood & Beverages2.62×
18McDonald'sFood & Beverages2.48×
19PinterestInternet & Social Media2.27×
20Old NavyFashion & Accessoires2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Interior Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Interior Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.59×
Quality AwarenessPREMIUM2.71×
Luxury OrientationPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Interior Design audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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