Home Interior Design Audience in United States

Home Interior Design has an estimated audience of 21,258,095 people in United States. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Planet Fitness, Modern architecture, Property finder, Danish design.

Home Interior Design fans in United States are concentrated in California, with strong brand affinity for PSV Eindhoven. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Planet Fitness, Modern architecture, with strongest over-indexing on PSV Eindhoven (137.07× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Interior Design fans

Demographic split for Home Interior Design audience in United States
MetricValue
Estimated audience size21,258,095

Audience persona

The typical Home Interior Design fan in United States shows strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Home Interior Design in United States
RegionReachAffinity
California2,638,8931.13×
Texas2,453,8331.34×
Florida1,658,2901.15×
New York1,490,6311.25×
Georgia906,8641.38×
Illinois826,7951.17×
North Carolina685,2991.07×
New Jersey670,6671.24×
Arizona661,7101.52×
Ohio653,1981×
Pennsylvania601,5860.84×
Michigan527,0130.95×
Virginia490,0580.95×
Washington470,6061.1×
Tennessee463,6691.09×
Maryland409,2851.12×
Louisiana387,5321.41×
Colorado383,2091.14×
Alabama370,2751.25×
Indiana367,6220.95×
Massachusetts349,4470.83×
Missouri337,2910.98×
South Carolina315,9270.99×
Kentucky301,6881.13×
Wisconsin287,1040.9×
Oklahoma284,5071.21×
Minnesota276,6910.91×
Arkansas254,0421.45×
Mississippi244,4491.4×
Kansas216,2931.29×
Nevada199,5270.97×
Oregon193,9720.8×
Utah168,8990.89×
Connecticut151,8400.71×
Iowa136,8910.78×
Nebraska119,8131.12×
Idaho94,9360.89×
New Mexico94,7390.89×
Hawaii87,3310.96×
West Virginia83,7680.85×
Delaware56,9730.97×
Rhode Island51,5010.76×
Maine46,9280.62×
Montana41,4050.7×
Washington, District of Columbia41,1360.64×
South Dakota40,8680.83×
New Hampshire40,7850.49×
Alaska39,8970.88×
North Dakota38,2000.87×
Vermont22,3470.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Interior Design audience
BrandAffinityCategory
PSV Eindhoven137.07×Sports
Planet Fitness4.47×Sports
Modern architecture7.24×Arts & Culture
Property finder5.27×Home & Garden
Danish design12.82×Home & Garden
Renovation3.27×Home & Garden
Leroy Merlin28.57×Shopping
Deutsche Eishockey Liga27.38×Sports
Back to the Future10.09×Movies & TV
Designer clothing4.42×Fashion & Accessoires
Urban Outfitters4.25×Shopping
FC Bayern Munich4.33×Sports
First-time buyer3.68×Shopping
Scandinavian design11.37×Home & Garden
Feyenoord26.66×Sports
Luxury Lifestyle5.4×Shopping
Nordstrom2.47×Shopping
Travel photography3.88×Technology & Electronics
Residential area4.75×Home & Garden
Golf Channel3.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Interior Design audience
TraitClusterScore
Design AffinityPREMIUM5.98
Luxury OrientationPREMIUM2.55
Quality AwarenessPREMIUM2.39
Pet OwnershipJOY1.79
TravellingTHRILL1.61
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%

See Home Interior Design audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.