Danish design Audience in United States

Danish design logo

Danish design has an estimated audience of 4,357,801 people in United States. 68.7% are female, 31.3% are male, average age 38.9. Top regions: California, New York, Texas. Top brand affinities: Leroy Merlin, Scandinavian design, Domus (magazine), Style at Home, Home Interior Design.

The average Danish design fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Leroy Merlin, Scandinavian design, Domus (magazine), with strongest over-indexing on Leroy Merlin (71.94× the country average). Demographically, the Danish design audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Danish design fans

Demographic split for Danish design audience in United States
MetricValue
Female68.7%
Male31.3%
Average age38.9
Estimated audience size4,357,801

Audience persona

The typical Danish design fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Top regions in United States

Top regions ranked by reach for Danish design in United States
RegionReachAffinity
California463,6450.97×
New York329,7851.35×
Texas161,6120.43×
Florida116,6990.4×
Washington92,6871.06×
Massachusetts91,4331.06×
Illinois87,6200.6×
North Carolina70,5700.54×
New Jersey69,0500.62×
Virginia67,7360.64×
Pennsylvania64,8210.44×
Colorado59,9080.87×
Georgia57,9980.43×
Michigan55,9730.49×
Minnesota49,7440.8×
Oregon48,1960.96×
Ohio48,1950.36×
Maryland43,7160.58×
Connecticut37,8150.87×
Arizona36,3830.41×
Utah35,0100.9×
Mississippi34,1150.95×
Tennessee33,6240.38×
Missouri33,6010.48×
Wisconsin31,8150.49×
Indiana30,3580.38×
Louisiana30,3330.54×
Arkansas30,3080.84×
Oklahoma29,6400.61×
Kentucky29,1700.53×
Alabama28,2350.46×
West Virginia28,1641.39×
Alaska28,1053.01×
South Carolina26,7060.41×
Washington, District of Columbia26,5632.03×
Kansas26,0140.76×
Idaho26,0081.19×
Hawaii24,8451.33×
Iowa24,6960.69×
Montana24,5012.03×
Maine24,2611.55×
South Dakota24,1832.4×
North Dakota23,5462.63×
New Hampshire23,2061.35×
Nebraska22,7241.04×
New Mexico22,6051.03×
Nevada22,5320.53×
Rhode Island22,4081.62×
Vermont22,0402.88×
Delaware20,0671.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danish design audience
BrandAffinityCategory
Leroy Merlin71.94×Shopping
Scandinavian design32.73×Home & Garden
Domus (magazine)59.62×Home & Garden
Style at Home56.3×News
Home Interior Design9.95×Home & Garden
HGTV Dream Home18.3×Movies & TV
Wallpaper (magazine)14.52×Home & Garden
Architecture (magazine)31.87×
Architecture & Interior Design13.6×Home & Garden
Danish modern35.4×Home & Garden
Laura Ashley30.33×Home & Garden
Home Interiors14.7×Home & Garden
Home decorating ideas6.72×Home & Garden
HAY33.5×Home & Garden
Remodelista54.87×Home & Garden
Rustic modern46.38×Home & Garden
Home Design5.76×Home & Garden
H.O.M.E.7.05×Home & Garden
DeviantArt6.53×Internet & Social Media
Robert Duvall9.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danish design audience
TraitClusterScore
Design AffinityPREMIUM8.8
Quality AwarenessPREMIUM3.4
Luxury OrientationPREMIUM3.06
DIY MentalityTHRILL2.51
SustainabilityBALANCE2.47
Sports ActivityPOWER1.8

Worldwide distribution

Worldwide audience distribution share by country for Danish design
CountryShare
Japan16.5%
Germany12.6%
United States9.8%

See Danish design audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Danish design have in United States?

Danish design has an estimated audience of 4,357,801 people in United States, concentrated in California and New York.

What is the gender split and age of Danish design fans?

68.7% of Danish design fans are female, 31.3% are male, with an average age of 38.9 years.

Which brands do Danish design fans like most?

Danish design fans show strongest brand affinity for Leroy Merlin (71.94×), Scandinavian design (32.73×), and Domus (magazine) (59.62×) over the country average.

Where do Danish design fans live in United States?

Danish design fans in United States are most concentrated in California (reach 463,645), New York (reach 329,785), and Texas (reach 161,612). These three regions account for the largest share of the active audience.

What other brands do Danish design fans also like?

Beyond Danish design itself, the audience over-indexes on Scandinavian design (32.73×), Domus (magazine) (59.62×), Style at Home (56.3×), and Home Interior Design (9.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.