Rascasse Audience Intelligence

Danish design Audience in United States

A data profile of the people who buy, follow and care about Danish design in United States — modelled from more than twelve digital signal sources. Danish design has an estimated audience of 4,357,801 people in United States.

#4104among Topic in United States#499in Home & Garden

The average Danish design fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Leroy Merlin, Scandinavian design, Domus (magazine), with strongest over-indexing on Leroy Merlin (71.94× the country average).

Demographically, the Danish design audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Danish design fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Danish design profile in United States.

Audience size
4.4M
in United States
Gender
68.7%♀
31.3% male
Age
38.9
average years
Country rank
#7480
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Danish design fans

68.7% are female, 31.3% are male, average age 38.9.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Danish design audience in United States
MetricValue
Female68.7%
Male31.3%
Average age38.9
Estimated audience size4,357,801
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Danish design audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Danish design audience comes from United States.

Worldwide audience distribution share by country for Danish design
CountryShare
Japan16.5%
Germany12.6%
United States9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Danish design audience in United States is strongest.

Fig. 05

Top regions by affinity

Danish design fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.40×
02Alaska~10K1.36×
03Washington, District of Columbia~20K1.23×
04South Dakota~10K1.22×
05North Dakota~10K1.21×
06Montana~10K1.19×
07Rhode Island~20K1.16×
08New York~300K1.14×
09Maine~20K1.13×
10Delaware~10K1.13×
11Hawaii~20K1.07×
12New Hampshire~20K1.07×
13Idaho~20K1.06×
14West Virginia~20K1.05×
15New Mexico~20K1.02×
16Mississippi~40K1.01×
17Nebraska~20K1.01×
18Massachusetts~80K0.98×
19Oregon~50K0.98×
20Arkansas~30K0.97×
21Washington~80K0.96×
22Utah~40K0.96×
23Kansas~30K0.96×
24Connecticut~40K0.95×
25Iowa~30K0.95×
26Colorado~60K0.93×
27Oklahoma~50K0.93×
28Minnesota~60K0.92×
29Louisiana~50K0.92×
30Nevada~40K0.92×
31Kentucky~50K0.91×
32Alabama~60K0.90×
33Wisconsin~60K0.89×
34South Carolina~60K0.89×
35California~400K0.88×
36Missouri~60K0.88×
37Indiana~70K0.87×
38Tennessee~80K0.86×
39Maryland~60K0.86×
40Arizona~80K0.84×
41Virginia~90K0.83×
42Michigan~90K0.82×
43New Jersey~90K0.82×
44North Carolina~100K0.81×
45Ohio~100K0.80×
46Georgia~100K0.80×
47Illinois~100K0.79×
48Pennsylvania~100K0.78×
49Florida~200K0.69×
50Texas~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Danish design, United States
0.65×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Danish design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Danish design audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping71.94×
02Domus (magazine)Home & Garden59.62×
03Style at HomeNews56.30×
04RemodelistaHome & Garden54.87×
05Rustic modernHome & Garden46.38×
06Danish modernHome & Garden35.40×
07HAYHome & Garden33.50×
08Scandinavian designHome & Garden32.73×
09Architecture (magazine)Website / Newspaper / Magazine31.87×
10Laura AshleyHome & Garden30.33×
11HGTV Dream HomeMovies & TV18.30×
12Home InteriorsHome & Garden14.70×
13Wallpaper (magazine)Home & Garden14.52×
14Architecture & Interior DesignHome & Garden13.60×
15Home Interior DesignHome & Garden9.95×
16Robert DuvallMovies & TV9.04×
17H.O.M.E.Home & Garden7.05×
18Home decorating ideasHome & Garden6.72×
19DeviantArtInternet & Social Media6.53×
20Home DesignHome & Garden5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Danish design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Danish design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM7.65×
Quality AwarenessPREMIUM3.73×
Luxury OrientationPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Danish design audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
SpiritualityBALANCE0.90×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Danish design have in United States?

Danish design has an estimated audience of 4,357,801 people in United States, concentrated in California and New York.

02

What is the gender split and age of Danish design fans?

68.7% of Danish design fans are female, 31.3% are male, with an average age of 38.9 years.

03

Which brands do Danish design fans like most?

Danish design fans show strongest brand affinity for Leroy Merlin (71.94×), Scandinavian design (32.73×), and Domus (magazine) (59.62×) over the country average.

04

Where do Danish design fans live in United States?

Danish design fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Danish design fans also like?

Beyond Danish design itself, the audience over-indexes on Scandinavian design (32.73×), Domus (magazine) (59.62×), Style at Home (56.3×), and Home Interior Design (9.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Danish design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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