Rascasse Audience Intelligence

Laura Ashley Target Market in United States

A data profile of the people who buy, follow and care about Laura Ashley in United States — modelled from more than twelve digital signal sources. Laura Ashley has an estimated audience of 1,334,587 people in United States.

#10among Home accessories in United States#1979among Brand in United States#998in Home & Garden

The average Laura Ashley fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ted Baker, Leroy Merlin, B&Q, with strongest over-indexing on Ted Baker (87.8× the country average).

Demographically, the Laura Ashley audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laura Ashley fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Ted Baker.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laura Ashley profile in United States.

Audience size
1.3M
in United States
Gender
74.4%♀
25.6% male
Age
37.0
average years
Country rank
#19340
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laura Ashley

74.4% are female, 25.6% are male, average age 37.0.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Laura Ashley audience in United States
MetricValue
Female74.4%
Male25.6%
Average age37.0
Estimated audience size1,334,587
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Laura Ashley audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Laura Ashley audience comes from United States.

Worldwide audience distribution share by country for Laura Ashley
CountryShare
United Kingdom41.6%
United States19.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laura Ashley audience in United States is strongest.

Fig. 05

Top regions by affinity

Laura Ashley customers by region in United States
#RegionReachAffinity×
01Massachusetts~40K1.42×
02Connecticut~20K1.38×
03New York~100K1.31×
04South Carolina~30K1.25×
05Alabama~20K1.25×
06Vermont~3K1.23×
07Rhode Island~5K1.22×
08Louisiana~20K1.21×
09Tennessee~30K1.20×
10Kentucky~20K1.18×
11Mississippi~10K1.18×
12New Hampshire~6K1.18×
13Maine~6K1.17×
14New Jersey~40K1.15×
15Virginia~40K1.15×
16North Carolina~40K1.12×
17Arkansas~10K1.12×
18Washington, District of Columbia~5K1.12×
19Georgia~50K1.11×
20Texas~100K1.06×
21Maryland~20K1.05×
22Delaware~4K1.05×
23California~200K1.03×
24Florida~90K1.01×
25Missouri~20K0.99×
26Oklahoma~10K0.99×
27Pennsylvania~40K0.98×
28West Virginia~6K0.97×
29Michigan~30K0.96×
30Washington~30K0.96×
31Minnesota~20K0.96×
32Oregon~10K0.95×
33Illinois~40K0.94×
34Indiana~20K0.94×
35Ohio~40K0.92×
36Kansas~10K0.91×
37Wisconsin~20K0.89×
38Hawaii~5K0.88×
39Montana~3K0.88×
40Iowa~9K0.85×
41Alaska~2K0.85×
42North Dakota~2K0.85×
43Nebraska~6K0.83×
44Utah~10K0.82×
45South Dakota~3K0.82×
46Idaho~5K0.81×
47Colorado~20K0.80×
48Arizona~20K0.79×
49New Mexico~5K0.77×
50Nevada~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Laura Ashley, United States
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laura Ashley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laura Ashley audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping154.33×
02Ted BakerFashion & Accessoires87.80×
03B&QShopping86.27×
04Cath KidstonFashion & Accessoires35.88×
05Danish designHome & Garden30.33×
06Benjamin MooreHome & Garden25.18×
07Max MaraFashion & Accessoires21.34×
08Scandinavian designHome & Garden20.22×
09Indiana Jones (franchise)Movies & TV17.40×
10Pulp FictionMovies & TV13.48×
11QVCMovies & TV8.87×
12The SopranosMovies & TV7.09×
13Unique GiftsShopping6.74×
14Discount storesShopping6.68×
15FedExBusiness & Career4.14×
16Shopping mallsShopping3.81×
17Mortgage loansBusiness & Career3.64×
18Pizza HutFood & Beverages3.06×
19AldiShopping2.73×
20PinterestInternet & Social Media2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laura Ashley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laura Ashley audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM7.23×
Urban LifestyleOPEN2.87×
Price SensitivityPREMIUM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laura Ashley audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Healthy LifestyleBALANCE0.87×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laura Ashley's target market in United States?

Laura Ashley's target market in United States covers an estimated 1,334,587 people, concentrated in California and Texas.

02

What is the gender split and age of Laura Ashley customers?

74.4% of the Laura Ashley audience are female, 25.6% are male, with an average age of 37.0 years.

03

Which brands do Laura Ashley fans like most?

Laura Ashley fans show strongest brand affinity for Ted Baker (87.8×), Leroy Merlin (154.33×), and B&Q (86.27×) over the country average.

04

Where do Laura Ashley fans live in United States?

Laura Ashley fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Laura Ashley fans also like?

Beyond Laura Ashley itself, the audience over-indexes on Leroy Merlin (154.33×), B&Q (86.27×), Danish design (30.33×), and Cath Kidston (35.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in United States

See Laura Ashley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laura Ashley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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