Benjamin Moore Audience in United States

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Benjamin Moore has an estimated audience of 2,195,671 people in United States. 55.0% are female, 45.0% are male, average age 37.8. Top regions: New York, California, New Jersey. Top brand affinities: Fireside Chalets and Cabin Rentals, Sherwin-Williams, Pantone, Kitchen Design, Laura Ashley.

The average Benjamin Moore fan in United States is 37.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Fireside Chalets and Cabin Rentals, Sherwin-Williams, Pantone, with strongest over-indexing on Fireside Chalets and Cabin Rentals (103.85× the country average). Demographically, the Benjamin Moore audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Paints

Demographics of Benjamin Moore fans

Demographic split for Benjamin Moore audience in United States
MetricValue
Female55.0%
Male45.0%
Average age37.8
Estimated audience size2,195,671

Audience persona

The typical Benjamin Moore fan in United States is balanced, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Fireside Chalets and Cabin Rentals.

Top regions in United States

Top regions ranked by reach for Benjamin Moore in United States
RegionReachAffinity
New York299,9102.44×
California227,7320.94×
New Jersey162,2912.91×
Florida151,0521.02×
Massachusetts138,3183.2×
Texas123,6300.65×
Illinois107,0621.46×
Virginia73,6781.38×
Pennsylvania72,7970.98×
Washington62,6611.42×
North Carolina61,7070.93×
Georgia57,3410.85×
Connecticut56,3192.56×
Michigan55,4030.96×
Maryland40,3071.07×
Ohio35,7330.53×
Tennessee34,6800.79×
Oregon31,3841.25×
Colorado31,0740.9×
Alabama28,8220.94×
South Carolina28,3290.86×
Louisiana25,6160.9×
Indiana24,3420.61×
Missouri23,0580.65×
Minnesota22,1060.7×
Wisconsin20,3190.62×
Arizona19,0160.42×
Kentucky18,7570.68×
New Hampshire18,7052.16×
Utah17,4450.89×
Rhode Island16,3072.33×
Maine12,8571.63×
Kansas11,0840.64×
Oklahoma10,6460.44×
Mississippi9,6340.53×
Arkansas8,8410.49×
Iowa8,2860.46×
Vermont7,8972.05×
Idaho7,0800.64×
Washington, District of Columbia6,7051.02×
Nevada5,9620.28×
Nebraska5,0710.46×
Delaware4,6200.76×
West Virginia4,4010.43×
New Mexico4,2730.39×
Hawaii3,8850.41×
Montana3,8070.63×
South Dakota2,7140.53×
North Dakota2,1440.48×
Alaska1,7840.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Benjamin Moore audience
BrandAffinityCategory
Fireside Chalets and Cabin Rentals103.85×
Sherwin-Williams12.06×Business & Career
Pantone48.83×Business & Career
Kitchen Design13.95×Home & Garden
Laura Ashley25.18×Home & Garden
Lush (band)10.93×Music & Radio
Property3.19×Home & Garden
Crown Paints127.78×Home & Garden
Obsessed (2009 film)8.98×Movies & TV
Roofing Contractor22.75×Business & Career
Home & Garden16.84×Home & Garden
Rejuvenation (lighting and hardware)17.1×Home & Garden
Visit San Antonio25.17×
Home Renovations4.67×Home & Garden
Valspar25.01×Home & Garden
Paint roller14.02×Home & Garden
Home Interiors7.26×Home & Garden
Utrecht45.69×Travel & Leisure
Asset3.88×Business & Career
1080i2.31×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Benjamin Moore audience
TraitClusterScore
Luxury OrientationPREMIUM4.44
Quality AwarenessPREMIUM3.11
Family OrientationCONSERVATISM2.97
DIY MentalityTHRILL2.86
Design AffinityPREMIUM2.59
LGBTQ+ IdentityOPEN1.99

Worldwide distribution

Worldwide audience distribution share by country for Benjamin Moore
CountryShare
United States63.7%
Canada23.7%
United Kingdom2.9%

See Benjamin Moore audiences in other countries

More Paints audiences in United States

Frequently asked questions

How many fans does Benjamin Moore have in United States?

Benjamin Moore has an estimated audience of 2,195,671 people in United States, concentrated in New York and California.

What is the gender split and age of Benjamin Moore fans?

55.0% of Benjamin Moore fans are female, 45.0% are male, with an average age of 37.8 years.

Which brands do Benjamin Moore fans like most?

Benjamin Moore fans show strongest brand affinity for Fireside Chalets and Cabin Rentals (103.85×), Sherwin-Williams (12.06×), and Pantone (48.83×) over the country average.

Where do Benjamin Moore fans live in United States?

Benjamin Moore fans in United States are most concentrated in New York (reach 299,910), California (reach 227,732), and New Jersey (reach 162,291). These three regions account for the largest share of the active audience.

What other brands do Benjamin Moore fans also like?

Beyond Benjamin Moore itself, the audience over-indexes on Sherwin-Williams (12.06×), Pantone (48.83×), Kitchen Design (13.95×), and Laura Ashley (25.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Benjamin Moore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.