Sherwin-Williams Audience in United States

Sherwin-Williams logo

Sherwin-Williams has an estimated audience of 11,987,496 people in United States. 51.7% are female, 48.3% are male, average age 44.6. Top regions: Texas, Florida, California. Top brand affinities: Benjamin Moore, Behr (paint), House painter and decorator, Lowe's, Paint roller.

The average Sherwin-Williams fan in United States is 44.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Benjamin Moore, Behr (paint), House painter and decorator, with strongest over-indexing on Benjamin Moore (28.32× the country average). Demographically, the Sherwin-Williams audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Sherwin-Williams fans

Demographic split for Sherwin-Williams audience in United States
MetricValue
Female51.7%
Male48.3%
Average age44.6
Estimated audience size11,987,496

Audience persona

The typical Sherwin-Williams fan in United States is balanced, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Benjamin Moore.

Top regions in United States

Top regions ranked by reach for Sherwin-Williams in United States
RegionReachAffinity
Texas1,246,9861.21×
Florida994,4341.23×
California747,1470.57×
Ohio520,9431.41×
Georgia506,4441.37×
North Carolina476,2621.32×
Pennsylvania450,3271.12×
Illinois388,4180.97×
Michigan359,4721.15×
New York325,2620.49×
Virginia294,9471.01×
Tennessee294,4141.22×
Washington280,9791.17×
Indiana280,2881.28×
South Carolina264,5041.47×
Colorado233,4791.24×
Missouri218,4481.13×
Wisconsin217,6901.21×
Arizona213,0360.87×
Minnesota209,2931.22×
Maryland205,0050.99×
New Jersey202,0050.66×
Alabama184,1121.1×
Louisiana176,0271.14×
Oklahoma160,6061.21×
Kentucky157,5141.05×
Oregon154,9571.13×
Massachusetts145,5020.62×
Kansas139,8011.48×
Iowa121,3121.23×
Arkansas117,3961.19×
Utah111,7261.04×
Mississippi93,9100.95×
Connecticut87,0350.72×
Nevada75,7070.65×
Nebraska74,5931.24×
Idaho72,2631.2×
Maine42,4800.99×
West Virginia41,9990.75×
New Mexico40,3350.67×
New Hampshire38,3060.81×
Montana33,2621×
Delaware32,9831×
Rhode Island26,3750.69×
South Dakota26,1960.95×
Hawaii25,8650.5×
Washington, District of Columbia20,0100.56×
North Dakota18,6060.76×
Alaska16,2110.63×
Wyoming14,5300.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sherwin-Williams audience
BrandAffinityCategory
Benjamin Moore28.32×Home & Garden
Behr (paint)23.57×Home & Garden
House painter and decorator6.58×Home & Garden
Lowe's2.08×Shopping
Paint roller14.53×Home & Garden
Menards2.59×Home & Garden
Ace Hardware2.69×Home & Garden
Hobby Lobby1.83×Home & Garden
Valspar21.1×Home & Garden
Google Drive1.84×Technology & Electronics
Gmail1.69×Internet & Social Media
AutoZone1.61×Cars & Mobility
Coating3.11×Home & Garden
Paint2.05×Home & Garden
IKEA1.62×Home & Garden
Cleveland3×Travel & Leisure
Watercolor painting2.74×Arts & Culture
Family (biology)1.7×Kids & Family
Organic compound2.2×Home & Garden
DIY (magazine)2.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sherwin-Williams audience
TraitClusterScore
DIY MentalityTHRILL1.81
Design AffinityPREMIUM1.74
IndulgenceJOY1.51
Quality AwarenessPREMIUM1.51
Convenience OrientationPREMIUM1.32
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Sherwin-Williams
CountryShare
United States75.4%
Canada5.0%
Mexico4.2%

See Sherwin-Williams audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sherwin-Williams have in United States?

Sherwin-Williams has an estimated audience of 11,987,496 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Sherwin-Williams fans?

51.7% of Sherwin-Williams fans are female, 48.3% are male, with an average age of 44.6 years.

Which brands do Sherwin-Williams fans like most?

Sherwin-Williams fans show strongest brand affinity for Benjamin Moore (28.32×), Behr (paint) (23.57×), and House painter and decorator (6.58×) over the country average.

Where do Sherwin-Williams fans live in United States?

Sherwin-Williams fans in United States are most concentrated in Texas (reach 1,246,986), Florida (reach 994,434), and California (reach 747,147). These three regions account for the largest share of the active audience.

What other brands do Sherwin-Williams fans also like?

Beyond Sherwin-Williams itself, the audience over-indexes on Behr (paint) (23.57×), House painter and decorator (6.58×), Lowe's (2.08×), and Paint roller (14.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherwin-Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.