Coating Audience in United States

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Coating has an estimated audience of 15,849,524 people in United States. 30.7% are female, 69.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Urban Outfitters, MK, N1 road (South Africa), Wow! Wow! Wubbzy!.

The average Coating fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Urban Outfitters, MK, with strongest over-indexing on Nebraska Cornhuskers football (3.35× the country average). Demographically, the Coating audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coating fans

Demographic split for Coating audience in United States
MetricValue
Female30.7%
Male69.3%
Average age39.7
Estimated audience size15,849,524

Audience persona

The typical Coating fan in United States is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Coating in United States
RegionReachAffinity
California2,453,9871.41×
Texas1,800,3551.32×
Florida1,346,0411.25×
New York1,061,6291.2×
Illinois536,2601.02×
North Carolina518,2891.09×
Georgia516,2831.06×
Ohio502,9501.03×
Pennsylvania502,6310.94×
Tennessee490,0171.54×
Michigan487,5061.18×
New Jersey443,1371.1×
Arizona422,8091.31×
Virginia416,2871.08×
Indiana350,1571.21×
Washington345,0491.09×
Massachusetts301,3210.96×
Maryland266,1260.98×
Oregon256,5731.41×
Alabama240,3781.09×
Minnesota240,0431.06×
Colorado238,7920.96×
Louisiana233,2461.14×
South Carolina222,4740.93×
Wisconsin216,2440.91×
Missouri207,6210.81×
Oklahoma173,6500.99×
Kansas161,9331.3×
Kentucky157,5460.79×
Connecticut153,6990.97×
Nevada148,5090.97×
Utah145,7371.03×
Mississippi131,1661×
Arkansas108,2030.83×
Iowa94,9510.73×
New Mexico88,9811.12×
Hawaii72,7791.07×
Idaho61,9010.78×
West Virginia56,7200.77×
Nebraska54,0850.68×
Washington, District of Columbia45,0970.95×
New Hampshire42,4860.68×
Maine38,9510.69×
Rhode Island36,9230.73×
Alaska33,4470.99×
Delaware31,2290.71×
Montana29,1570.66×
North Dakota28,0210.86×
South Dakota26,5650.73×
Wyoming25,0271.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coating audience
BrandAffinityCategory
Nebraska Cornhuskers football3.35×Sports
Urban Outfitters1.58×Shopping
MK3.38×Music & Radio
N1 road (South Africa)2.8×Travel & Leisure
Wow! Wow! Wubbzy!5.01×Movies & TV
Writers Guild of America18.86×Literature
Jesse Plemons2.01×Movies & TV
Wikia1.97×Internet & Social Media
Queens College, City University of New York4.14×Business & Career
Hog Hunting1.75×Sports
Jaws2.77×Movies & TV
Northrop Grumman2.94×Business & Career
Home staging2.26×Home & Garden
Grammarly1.92×Business & Career
Nipsey Hussle2.37×Music & Radio
Glossier2.07×Beauty & Wellness
Keith Stanfield2.5×Movies & TV
John Havlicek5.88×Sports
Isla Holbox9.08×Travel & Leisure
Riedel (glass manufacturer)9.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coating audience
TraitClusterScore
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.82
DIY MentalityTHRILL1.54
Quality AwarenessPREMIUM1.43
Convenience OrientationPREMIUM1.27
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Coating
CountryShare
United States21.6%
United Kingdom5.3%
Brazil4.6%

See Coating audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coating have in United States?

Coating has an estimated audience of 15,849,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Coating fans?

30.7% of Coating fans are female, 69.3% are male, with an average age of 39.7 years.

Which brands do Coating fans like most?

Coating fans show strongest brand affinity for Nebraska Cornhuskers football (3.35×), Urban Outfitters (1.58×), and MK (3.38×) over the country average.

Where do Coating fans live in United States?

Coating fans in United States are most concentrated in California (reach 2,453,987), Texas (reach 1,800,355), and Florida (reach 1,346,041). These three regions account for the largest share of the active audience.

What other brands do Coating fans also like?

Beyond Coating itself, the audience over-indexes on Urban Outfitters (1.58×), MK (3.38×), N1 road (South Africa) (2.8×), and Wow! Wow! Wubbzy! (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.