Plumbing Audience in United States

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Plumbing has an estimated audience of 34,372,980 people in United States. 40.8% are female, 59.2% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Blue Bottle Coffee Company, AMC Theatres, Lowe's, Motor vehicle, Manufacturing.

The average Plumbing fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blue Bottle Coffee Company, AMC Theatres, Lowe's, with strongest over-indexing on Blue Bottle Coffee Company (32.93× the country average). Demographically, the Plumbing audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plumbing fans

Demographic split for Plumbing audience in United States
MetricValue
Female40.8%
Male59.2%
Average age43.7
Estimated audience size34,372,980

Audience persona

The typical Plumbing fan in United States is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Blue Bottle Coffee Company.

Top regions in United States

Top regions ranked by reach for Plumbing in United States
RegionReachAffinity
California4,275,3001.13×
Texas3,587,1361.21×
Florida2,700,1061.16×
New York1,686,8980.88×
Illinois1,374,1551.2×
Ohio1,324,5361.25×
Pennsylvania1,095,0140.95×
Georgia1,063,6941×
Oklahoma995,7442.61×
New Jersey970,4051.11×
Virginia909,7901.09×
North Carolina908,1690.88×
Arizona904,5801.29×
Washington887,4231.29×
Michigan875,9740.97×
Indiana864,4251.38×
Oregon779,3461.98×
Massachusetts708,8621.05×
Colorado628,2451.16×
Tennessee614,9950.89×
Minnesota511,2221.04×
Missouri509,9940.92×
South Carolina484,2480.94×
Utah469,1151.52×
Maryland453,3430.77×
Kentucky447,0241.04×
Wisconsin409,5890.79×
Alabama382,3840.8×
Louisiana366,7660.83×
Nevada312,3250.94×
Kansas276,5951.02×
Connecticut263,2330.76×
Arkansas240,5020.85×
Iowa233,5400.82×
Mississippi210,7680.74×
Idaho175,4641.02×
Hawaii163,7661.11×
New Hampshire161,9141.2×
New Mexico147,2140.85×
Nebraska135,8090.79×
West Virginia100,6110.63×
Maine87,0280.71×
Montana76,6920.8×
Alaska72,1900.98×
Delaware70,8070.75×
Rhode Island69,0360.63×
South Dakota59,7090.75×
Washington, District of Columbia59,2990.57×
North Dakota45,1670.64×
Wyoming39,5770.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plumbing audience
BrandAffinityCategory
Blue Bottle Coffee Company32.93×Food & Beverages
AMC Theatres16.05×Movies & TV
Lowe's1.6×Shopping
Motor vehicle1.61×Cars & Mobility
Manufacturing1.58×Business & Career
Hand tool2.16×Home & Garden
Machine1.76×Business & Career
AutoZone1.54×Cars & Mobility
Machining2.98×Business & Career
Engine2.03×Cars & Mobility
Electricity1.6×Home & Garden
Building1.97×Home & Garden
Renovation1.59×Home & Garden
Wheel1.72×Cars & Mobility
Concrete2.08×Home & Garden
Air conditioning1.88×Technology & Electronics
Freight transport1.6×Cars & Mobility
Power tool1.88×Home & Garden
Household1.51×Home & Garden
Blu-ray Disc2.48×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plumbing audience
TraitClusterScore
DIY MentalityTHRILL1.69
Quality AwarenessPREMIUM1.36
Family OrientationCONSERVATISM1.34
PatriotismCONSERVATISM1.29
Need for SecurityCONSERVATISM1.28
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Plumbing
CountryShare
United States23.5%
Italy7.3%
United Kingdom6.5%

See Plumbing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plumbing have in United States?

Plumbing has an estimated audience of 34,372,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Plumbing fans?

40.8% of Plumbing fans are female, 59.2% are male, with an average age of 43.7 years.

Which brands do Plumbing fans like most?

Plumbing fans show strongest brand affinity for Blue Bottle Coffee Company (32.93×), AMC Theatres (16.05×), and Lowe's (1.6×) over the country average.

Where do Plumbing fans live in United States?

Plumbing fans in United States are most concentrated in California (reach 4,275,300), Texas (reach 3,587,136), and Florida (reach 2,700,106). These three regions account for the largest share of the active audience.

What other brands do Plumbing fans also like?

Beyond Plumbing itself, the audience over-indexes on AMC Theatres (16.05×), Lowe's (1.6×), Motor vehicle (1.61×), and Manufacturing (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.