Rascasse Audience Intelligence

Plumbing Audience in United States

A data profile of the people who buy, follow and care about Plumbing in United States — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 34,372,980 people in United States.

#520among Topic in United States#51in Home & Garden

The average Plumbing fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blue Bottle Coffee Company, AMC Theatres, Motor vehicle, with strongest over-indexing on Blue Bottle Coffee Company (32.93× the country average).

Demographically, the Plumbing audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plumbing fan in United States is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Blue Bottle Coffee Company.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plumbing profile in United States.

Audience size
34.4M
in United States
Gender
40.8%♀
59.2% male
Age
43.7
average years
Country rank
#740
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plumbing fans

40.8% are female, 59.2% are male, average age 43.7.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Plumbing audience in United States
MetricValue
Female40.8%
Male59.2%
Average age43.7
Estimated audience size34,372,980
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Plumbing audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Plumbing audience comes from United States.

Worldwide audience distribution share by country for Plumbing
CountryShare
United States23.5%
Italy7.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plumbing audience in United States is strongest.

Fig. 05

Top regions by affinity

Plumbing fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~900K2.34×
02Oregon~700K1.76×
03Wyoming~90K1.70×
04Ohio~1.5M1.55×
05Utah~500K1.49×
06Virginia~1M1.32×
07Indiana~800K1.25×
08Arizona~900K1.22×
09Kansas~300K1.21×
10New Hampshire~200K1.18×
11Florida~2.5M1.17×
12Colorado~600K1.16×
13California~4.5M1.15×
14Texas~3.5M1.15×
15Illinois~1.5M1.15×
16Washington~800K1.14×
17Minnesota~500K1.10×
18Iowa~300K1.06×
19New Jersey~900K1.02×
20Tennessee~700K1.02×
21Kentucky~400K1.02×
22Massachusetts~700K1.00×
23Idaho~200K0.99×
24Michigan~900K0.96×
25South Carolina~500K0.96×
26Alaska~70K0.96×
27New York~2M0.95×
28Georgia~1M0.94×
29Hawaii~100K0.93×
30Pennsylvania~1M0.92×
31Missouri~500K0.88×
32Arkansas~200K0.87×
33New Mexico~200K0.87×
34North Carolina~900K0.84×
35Nevada~300K0.84×
36Mississippi~200K0.82×
37Wisconsin~400K0.81×
38Alabama~400K0.81×
39Louisiana~400K0.81×
40Nebraska~100K0.81×
41Maryland~500K0.80×
42Connecticut~300K0.80×
43Montana~80K0.80×
44Delaware~80K0.79×
45South Dakota~60K0.78×
46North Dakota~50K0.72×
47Maine~90K0.70×
48West Virginia~100K0.69×
49Rhode Island~70K0.67×
50Washington, District of Columbia~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Plumbing, United States
0.57×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plumbing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plumbing audience
#·InterestCategoryAffinity×
01Blue Bottle Coffee CompanyFood & Beverages32.93×
02AMC TheatresMovies & TV16.05×
03MachiningBusiness & Career2.98×
04Blu-ray DiscTechnology & Electronics2.48×
05Hand toolHome & Garden2.16×
06ConcreteHome & Garden2.08×
07MetalworkingHome & Garden2.08×
08EngineCars & Mobility2.03×
09BuildingHome & Garden1.97×
10Air conditioningTechnology & Electronics1.88×
11Power toolHome & Garden1.88×
12MachineBusiness & Career1.76×
13WheelCars & Mobility1.72×
14Motor vehicleCars & Mobility1.61×
15ElectricityHome & Garden1.60×
16Freight transportCars & Mobility1.60×
17RenovationHome & Garden1.59×
18ManufacturingBusiness & Career1.58×
19AutoZoneCars & Mobility1.54×
20HouseholdHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plumbing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plumbing audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.42×
PatriotismCONSERVATISM1.22×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plumbing audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
SpiritualityBALANCE0.89×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plumbing have in United States?

Plumbing has an estimated audience of 34,372,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plumbing fans?

40.8% of Plumbing fans are female, 59.2% are male, with an average age of 43.7 years.

03

Which brands do Plumbing fans like most?

Plumbing fans show strongest brand affinity for Blue Bottle Coffee Company (32.93×), AMC Theatres (16.05×), and Motor vehicle (1.61×) over the country average.

04

Where do Plumbing fans live in United States?

Plumbing fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Plumbing fans also like?

Beyond Plumbing itself, the audience over-indexes on AMC Theatres (16.05×), Motor vehicle (1.61×), Manufacturing (1.58×), and Hand tool (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plumbing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →