Plumbing Audience in Germany
A data profile of the people who buy, follow and care about Plumbing in Germany — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 4,558,198 people in Germany.
The average Plumbing fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Discount stores, AutoScout24, Bauhaus, with strongest over-indexing on Discount stores (1.57× the country average).
Demographically, the Plumbing audience skews more male with an average age of 44.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Plumbing fan in Germany is more male, around 44.0 years old, with strong DIY Mentality tendencies and a notable affinity for Discount stores.
At a glance
The key figures that characterise the Plumbing profile in Germany.
Search interest · 12-month trend
Demographics of Plumbing fans
42.5% are female, 57.5% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 44.0 |
| Estimated audience size | 4,558,198 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Plumbing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
Geography
Where the Plumbing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 1.63× | |
| 02 | Berlin | ~300K | 1.52× | |
| 03 | Thüringen | ~100K | 1.12× | |
| 04 | Bremen | ~40K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.06× | |
| 06 | Baden-Württemberg | ~700K | 1.06× | |
| 07 | Bayern | ~700K | 1.01× | |
| 08 | Rheinland-Pfalz | ~200K | 0.99× | |
| 09 | Niedersachsen | ~400K | 0.97× | |
| 10 | Hamburg | ~100K | 0.96× | |
| 11 | Schleswig-Holstein | ~100K | 0.90× | |
| 12 | Brandenburg | ~100K | 0.86× | |
| 13 | Saarland | ~50K | 0.84× | |
| 14 | Sachsen-Anhalt | ~100K | 0.83× | |
| 15 | Sachsen | ~200K | 0.73× | |
| 16 | Mecklenburg-Vorpommern | ~60K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Plumbing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concrete | Home & Garden | 3.95× | ||
| 02 | Door | Home & Garden | 3.65× | ||
| 03 | Air conditioning | Technology & Electronics | 3.15× | ||
| 04 | Building | Home & Garden | 2.66× | ||
| 05 | Renovation | Home & Garden | 2.12× | ||
| 06 | Electricity | Home & Garden | 2.12× | ||
| 07 | AutoScout24 | Cars & Mobility | 1.93× | ||
| 08 | Hornbach | Shopping | 1.88× | ||
| 09 | House | Home & Garden | 1.86× | ||
| 10 | Bauhaus | Shopping | 1.83× | ||
| 11 | Home improvement | Home & Garden | 1.80× | ||
| 12 | EBay | Shopping | 1.75× | ||
| 13 | Internet & Social Media | 1.68× | |||
| 14 | Video | Movies & TV | 1.66× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 16 | Architecture | Business & Career | 1.64× | ||
| 17 | Crafts | Home & Garden | 1.58× | ||
| 18 | Discount stores | Shopping | 1.57× | ||
| 19 | Real estate | Business & Career | 1.55× | ||
| 20 | Netto Marken-Discount | Shopping | 1.54× |
Personality of the Plumbing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.66× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Extroversion | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Travelling | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Frequently asked questions
How many fans does Plumbing have in Germany?
Plumbing has an estimated audience of 4,558,198 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plumbing fans?
42.5% of Plumbing fans are female, 57.5% are male, with an average age of 44.0 years.
Which brands do Plumbing fans like most?
Plumbing fans show strongest brand affinity for Discount stores (1.57×), AutoScout24 (1.93×), and Bauhaus (1.83×) over the country average.
Where do Plumbing fans live in Germany?
Plumbing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Plumbing fans also like?
Beyond Plumbing itself, the audience over-indexes on AutoScout24 (1.93×), Bauhaus (1.83×), EBay (1.75×), and Home improvement (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Plumbing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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