Plumbing Audience in France
Plumbing has an estimated audience of 6,940,451 people in France. 51.5% are female, 48.5% are male, average age 46.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Brick, Concrete, Hat, Roof, Door.
The average Plumbing fan in France is 46.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Brick, Concrete, Hat, with strongest over-indexing on Brick (4.01× the country average). Demographically, the Plumbing audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plumbing fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 46.3 |
| Estimated audience size | 6,940,451 |
Audience persona
The typical Plumbing fan in France is balanced, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Brick.
Plumbing fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.41× |
| Auvergne-Rhône-Alpes | ~1M | 1.18× |
| Hauts-de-France | ~900K | 1.46× |
| Nouvelle-Aquitaine | ~700K | 1.2× |
| Grand Est | ~600K | 1.07× |
| Occitanie | ~600K | 0.94× |
| Provence-Alpes-Côte d'Azur | ~500K | 1.02× |
| Pays de la Loire | ~300K | 0.79× |
| Normandy | ~300K | 0.88× |
| Brittany | ~300K | 0.8× |
| Centre-Val de Loire | ~200K | 0.96× |
| Bourgogne-Franche-Comté | ~200K | 0.88× |
| Corsica | ~30K | 0.97× |
Top brand affinities of Plumbing fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brick | 4.01× | Home & Garden |
| Concrete | 3.48× | Home & Garden |
| Hat | 3.47× | Fashion & Accessoires |
| Roof | 3.67× | Home & Garden |
| Door | 3.54× | Home & Garden |
| Building | 2.73× | Home & Garden |
| Electricity | 2.41× | Home & Garden |
| House | 1.56× | Home & Garden |
| Lidl | 1.63× | Shopping |
| Castorama | 1.78× | Shopping |
| Conforama | 1.75× | Home & Garden |
| Brico Dépôt | 1.64× | Shopping |
| Home improvement | 1.52× | Home & Garden |
| Wood | 2.58× | Home & Garden |
| Renovation | 1.68× | Home & Garden |
| Infant | 1.68× | Kids & Family |
| Architecture | 1.5× | Business & Career |
| Intermarché | 1.52× | Shopping |
| Water | 1.71× | Food & Beverages |
| La Redoute | 1.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Community Orientation | OPEN | 1.37 |
| Price Sensitivity | PREMIUM | 1.32 |
| Quality Awareness | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.2 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
See Plumbing audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Plumbing have in France?
Plumbing has an estimated audience of 6,940,451 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Plumbing fans?
51.5% of Plumbing fans are female, 48.5% are male, with an average age of 46.3 years.
Which brands do Plumbing fans like most?
Plumbing fans show strongest brand affinity for Brick (4.01×), Concrete (3.48×), and Hat (3.47×) over the country average.
Where do Plumbing fans live in France?
Plumbing fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Plumbing fans also like?
Beyond Plumbing itself, the audience over-indexes on Concrete (3.48×), Hat (3.47×), Roof (3.67×), and Door (3.54×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.