A data profile of the people who buy, follow and care about Wood in France — modelled from more than twelve digital signal sources. Wood has an estimated audience of 5,128,689 people in France.
Wood has an estimated audience of 5,128,689 people in France. 51.1% are female, 48.9% are male, average age 44.7. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (230.65× the country average).
Demographically, the Wood audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Wood fan in France is balanced, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Wood profile in France.
51.1% are female, 48.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.7 |
| Estimated audience size | 5,128,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Wood audience comes from France.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 230.65× | ||
| 02 | Selfridges | Shopping | 203.25× | ||
| 03 | Christmas Gift | Kids & Family | 29.50× | ||
| 04 | Christmas tree | Kids & Family | 23.60× | ||
| 05 | Kitchen garden | Home & Garden | 16.71× | ||
| 06 | Girl power | Politics & Society | 13.34× | ||
| 07 | Broadcasting of sports events | Movies & TV | 12.95× | ||
| 08 | Breast Cancer awareness | Health | 12.50× | ||
| 09 | Zoom lens | Technology & Electronics | 12.06× | ||
| 10 | Christmas lights | Home & Garden | 10.88× | ||
| 11 | Sustainable products | Politics & Society | 10.47× | ||
| 12 | Dentistry | Business & Career | 10.41× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.84× | ||
| 14 | Hormone | Health | 8.42× | ||
| 15 | Improvisation | Music & Radio | 4.15× | ||
| 16 | Hat | Fashion & Accessoires | 2.81× | ||
| 17 | Plumbing | Home & Garden | 2.58× | ||
| 18 | Apartment | Business & Career | 2.01× | ||
| 19 | Renovation | Home & Garden | 1.93× | ||
| 20 | Real property | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.60× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.79× | |
| Social Media Usage | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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