Rascasse Audience Intelligence

Wood Audience in United States

A data profile of the people who buy, follow and care about Wood in United States — modelled from more than twelve digital signal sources. Wood has an estimated audience of 31,312,091 people in United States.

#599among Topic in United States#58in Home & Garden

The average Wood fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Livestock, Renovation, with strongest over-indexing on Real property (2.07× the country average).

Demographically, the Wood audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wood fan in United States is balanced, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood profile in United States.

Audience size
31.3M
in United States
Gender
49.4%♀
50.6% male
Age
42.1
average years
Country rank
#863
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wood fans

49.4% are female, 50.6% are male, average age 42.1.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Wood audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.1
Estimated audience size31,312,091
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Wood audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Wood audience comes from United States.

Worldwide audience distribution share by country for Wood
CountryShare
United States21.7%
Italy6.2%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood audience in United States is strongest.

Fig. 05

Top regions by affinity

Wood fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~900K1.83×
02Nebraska~300K1.64×
03Michigan~1M1.45×
04Washington~800K1.25×
05Illinois~1.5M1.21×
06Arkansas~300K1.17×
07West Virginia~200K1.12×
08Georgia~1M1.10×
09Kansas~300K1.10×
10Wisconsin~500K1.09×
11Alabama~500K1.06×
12Indiana~600K1.05×
13Kentucky~400K1.05×
14Texas~3M1.04×
15Louisiana~400K1.04×
16Mississippi~300K1.04×
17South Dakota~80K1.04×
18Pennsylvania~1M1.03×
19Idaho~200K1.02×
20Maine~100K1.02×
21Ohio~1M1.01×
22Oklahoma~400K1.01×
23Vermont~60K1.01×
24North Carolina~900K1.00×
25Oregon~400K1.00×
26Utah~300K1.00×
27Iowa~300K0.99×
28California~3.5M0.98×
29South Carolina~500K0.98×
30Rhode Island~100K0.97×
31Tennessee~600K0.96×
32Minnesota~400K0.96×
33Virginia~700K0.93×
34North Dakota~60K0.93×
35Arizona~600K0.91×
36Montana~80K0.91×
37New Hampshire~100K0.89×
38Connecticut~300K0.88×
39Massachusetts~500K0.87×
40Colorado~400K0.87×
41New Jersey~700K0.86×
42New Mexico~100K0.86×
43New York~1.5M0.85×
44Delaware~70K0.85×
45Alaska~60K0.85×
46Florida~2M0.84×
47Maryland~400K0.80×
48Nevada~200K0.75×
49Hawaii~100K0.74×
50Washington, District of Columbia~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Wood, United States
0.67×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wood audience
#·InterestCategoryAffinity×
01Natural gasCars & Mobility2.39×
02CutleryHome & Garden2.31×
03Real propertyHome & Garden2.07×
04CabinetryHome & Garden1.78×
05WeavingFashion & Accessoires1.78×
06Made in USABusiness & Career1.75×
07DoughFood & Beverages1.75×
08Hardware storeHome & Garden1.69×
09HatFashion & Accessoires1.69×
10Anime conventionLiterature1.68×
11Microwave ovenHome & Garden1.68×
12CountertopHome & Garden1.64×
13CarpetHome & Garden1.64×
14MeteorologyHome & Garden1.61×
15LodgingTravel & Leisure1.60×
16LivestockPets & Animals1.57×
17DrawingHome & Garden1.55×
18InnovationBusiness & Career1.54×
19RenovationHome & Garden1.53×
20BiologyHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wood audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.48×
IndulgenceJOY1.29×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wood audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wood have in United States?

Wood has an estimated audience of 31,312,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wood fans?

49.4% of Wood fans are female, 50.6% are male, with an average age of 42.1 years.

03

Which brands do Wood fans like most?

Wood fans show strongest brand affinity for Real property (2.07×), Livestock (1.57×), and Renovation (1.53×) over the country average.

04

Where do Wood fans live in United States?

Wood fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Wood fans also like?

Beyond Wood itself, the audience over-indexes on Livestock (1.57×), Renovation (1.53×), Drawing (1.55×), and Cabinetry (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Wood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →