Wood Audience in United States

Wood logo

Wood has an estimated audience of 31,312,091 people in United States. 49.4% are female, 50.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Wok.

The average Wood fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (14.14× the country average). Demographically, the Wood audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wood fans

Demographic split for Wood audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.1
Estimated audience size31,312,091

Audience persona

The typical Wood fan in United States is balanced, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Wood in United States
RegionReachAffinity
California3,524,0801.02×
Texas3,007,7311.12×
Florida1,922,6930.91×
New York1,609,3090.92×
Illinois1,365,1751.31×
Michigan1,286,7041.57×
Georgia1,115,9571.16×
Pennsylvania1,095,9251.04×
Ohio1,020,2481.06×
Missouri968,6631.92×
North Carolina960,2781.02×
Washington866,3581.38×
Virginia741,3340.97×
New Jersey706,7790.89×
Tennessee629,9891×
Arizona617,6510.97×
Indiana607,5611.06×
Massachusetts554,7610.9×
Wisconsin514,8161.09×
Alabama468,6211.07×
South Carolina455,3060.97×
Maryland450,8040.84×
Colorado447,0160.91×
Minnesota427,3310.95×
Kentucky404,0431.03×
Louisiana401,1130.99×
Oregon400,1881.11×
Oklahoma364,9841.05×
Arkansas299,9701.16×
Utah277,3260.99×
Connecticut271,9800.87×
Mississippi266,5061.03×
Kansas251,5671.02×
Iowa244,5180.95×
Nevada234,9900.78×
West Virginia161,4071.11×
Idaho160,8441.02×
Nebraska149,6160.95×
New Mexico135,4940.86×
New Hampshire106,7410.87×
Maine104,4500.93×
Hawaii96,4150.72×
Rhode Island93,9700.94×
Montana75,8580.87×
Delaware72,2970.84×
Washington, District of Columbia66,7710.71×
South Dakota60,5600.84×
North Dakota54,1950.84×
Vermont52,8370.96×
Alaska51,0200.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wood audience
BrandAffinityCategory
Goop14.14×Internet & Social Media
Vocal harmony11.6×Music & Radio
Governor of Michigan18.26×Politics & Society
Grinch8.05×Movies & TV
Wok13.01×Food & Beverages
Hibachi13.58×Food & Beverages
Google Home11.05×Technology & Electronics
Fairy godmother12.74×Literature
Elsword27.07×Games
Cherish (group)17.52×Music & Radio
headspace14.95×Health
Hipster15.33×Politics & Society
Historic site6.58×Arts & Culture
Grace Slick13.09×Music & Radio
El Paso County, Colorado16.07×Travel & Leisure
TV Fanatic12.29×Movies & TV
No Escape (1994 film)12.93×Movies & TV
Mathcore8.97×Music & Radio
Guitarist (magazine)12.48×Music & Radio
Kikar HaShabbat17.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wood audience
TraitClusterScore
DIY MentalityTHRILL1.42
ExtroversionTHRILL1.18
IndividualismJOY1.13
Design AffinityPREMIUM1.12
Price SensitivityPREMIUM1.11
CreativityOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Wood
CountryShare
United States21.7%
Italy6.2%
United Kingdom4.8%

See Wood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wood have in United States?

Wood has an estimated audience of 31,312,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Wood fans?

49.4% of Wood fans are female, 50.6% are male, with an average age of 42.1 years.

Which brands do Wood fans like most?

Wood fans show strongest brand affinity for Goop (14.14×), Vocal harmony (11.6×), and Governor of Michigan (18.26×) over the country average.

Where do Wood fans live in United States?

Wood fans in United States are most concentrated in California (reach 3,524,080), Texas (reach 3,007,731), and Florida (reach 1,922,693). These three regions account for the largest share of the active audience.

What other brands do Wood fans also like?

Beyond Wood itself, the audience over-indexes on Vocal harmony (11.6×), Governor of Michigan (18.26×), Grinch (8.05×), and Wok (13.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.