Hat Audience in United States

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Hat has an estimated audience of 29,087,112 people in United States. 50.4% are female, 49.6% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Women's clothing, Headgear, Shirt, Dresses, Old Navy.

The average Hat fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's clothing, Headgear, Shirt, with strongest over-indexing on Women's clothing (1.52× the country average). Demographically, the Hat audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hat fans

Demographic split for Hat audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.4
Estimated audience size29,087,112

Audience persona

The typical Hat fan in United States is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Women's clothing.

Top regions in United States

Top regions ranked by reach for Hat in United States
RegionReachAffinity
California4,532,6701.42×
Texas2,921,3851.17×
Florida1,972,8931×
New York1,727,0121.06×
Georgia1,012,9891.13×
Pennsylvania942,1960.96×
Illinois940,5080.97×
North Carolina896,4131.02×
Ohio773,2070.86×
Virginia745,5971.05×
Arizona731,9951.23×
Michigan731,6310.96×
New Jersey707,6000.96×
Tennessee664,6801.14×
Washington600,9431.03×
Massachusetts575,8281×
Indiana556,9081.05×
Louisiana505,7081.35×
Maryland471,4300.94×
Alabama466,9991.15×
Missouri461,8210.98×
Colorado449,7890.98×
South Carolina432,8810.99×
Oregon414,2691.24×
Minnesota390,6850.94×
Kentucky379,2131.04×
Wisconsin360,7100.82×
Oklahoma343,1601.06×
Utah307,2011.18×
Mississippi299,0561.25×
Arkansas285,7281.19×
Nevada275,0300.98×
Connecticut262,6890.9×
Iowa240,9951.01×
Kansas225,4570.98×
New Mexico149,5521.03×
West Virginia145,3361.07×
Nebraska141,3160.97×
Idaho131,6290.9×
Hawaii128,2071.03×
Washington, District of Columbia89,1481.02×
New Hampshire87,0500.76×
Maine82,5250.79×
Rhode Island75,3100.81×
Montana67,0250.83×
Delaware61,5350.77×
North Dakota53,1200.89×
South Dakota52,7970.79×
Wyoming40,1690.93×
Alaska39,9770.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hat audience
BrandAffinityCategory
Women's clothing1.52×Fashion & Accessoires
Headgear3.47×Fashion & Accessoires
Shirt1.59×Fashion & Accessoires
Dresses1.52×Fashion & Accessoires
Old Navy1.5×Fashion & Accessoires
T-shirt1.5×Fashion & Accessoires
Door2.47×Home & Garden
Concrete2.17×Home & Garden
Team sport1.51×Sports
Electricity1.6×Home & Garden
Undergarment1.55×Fashion & Accessoires
Leather1.59×Fashion & Accessoires
Survival skills1.77×Politics & Society
American English1.53×Business & Career
Trousers1.51×Fashion & Accessoires
Detroit Tigers1.99×Sports
Sleeve1.79×Fashion & Accessoires
Nordstrom rack1.55×Fashion & Accessoires
Brick2.97×Home & Garden
Plastic1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hat audience
TraitClusterScore
SustainabilityBALANCE1.33
Design AffinityPREMIUM1.3
DIY MentalityTHRILL1.28
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.19
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Hat
CountryShare
United States21.9%
Italy10.0%
Brazil6.4%

See Hat audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hat have in United States?

Hat has an estimated audience of 29,087,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Hat fans?

50.4% of Hat fans are female, 49.6% are male, with an average age of 42.4 years.

Which brands do Hat fans like most?

Hat fans show strongest brand affinity for Women's clothing (1.52×), Headgear (3.47×), and Shirt (1.59×) over the country average.

Where do Hat fans live in United States?

Hat fans in United States are most concentrated in California (reach 4,532,670), Texas (reach 2,921,385), and Florida (reach 1,972,893). These three regions account for the largest share of the active audience.

What other brands do Hat fans also like?

Beyond Hat itself, the audience over-indexes on Headgear (3.47×), Shirt (1.59×), Dresses (1.52×), and Old Navy (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.