Rascasse Audience Intelligence

Sleeve Audience in United States

A data profile of the people who buy, follow and care about Sleeve in United States — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 32,357,029 people in United States.

#572among Topic in United States#33in Fashion & Accessoires

The average Sleeve fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Trousers, Cyber Monday, with strongest over-indexing on Planet Fitness (1.72× the country average).

Demographically, the Sleeve audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleeve fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeve profile in United States.

Audience size
32.4M
in United States
Gender
59.7%♀
40.3% male
Age
43.4
average years
Country rank
#818
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeve fans

59.7% are female, 40.3% are male, average age 43.4.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Sleeve audience in United States
MetricValue
Female59.7%
Male40.3%
Average age43.4
Estimated audience size32,357,029
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Sleeve audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Sleeve audience comes from United States.

Worldwide audience distribution share by country for Sleeve
CountryShare
United States28.5%
United Kingdom6.1%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeve audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleeve fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.30×
02Texas~3.5M1.26×
03New York~2M1.18×
04Louisiana~500K1.17×
05Georgia~1M1.13×
06Hawaii~200K1.13×
07Arizona~700K1.11×
08Florida~2.5M1.06×
09Maryland~600K1.06×
10Alabama~500K1.06×
11Oklahoma~400K1.06×
12New Mexico~200K1.05×
13Washington~700K1.04×
14Mississippi~300K1.04×
15Arkansas~300K1.04×
16Nevada~300K1.03×
17Alaska~70K1.03×
18Virginia~800K1.02×
19Kansas~300K1.02×
20Minnesota~500K1.01×
21Connecticut~300K1.01×
22Utah~300K1.01×
23Illinois~1M1.00×
24Indiana~600K1.00×
25South Carolina~500K1.00×
26Michigan~800K0.99×
27New Jersey~800K0.99×
28Missouri~500K0.99×
29Kentucky~400K0.99×
30Nebraska~200K0.99×
31Oregon~400K0.98×
32Iowa~300K0.98×
33West Virginia~100K0.98×
34Wisconsin~500K0.97×
35Idaho~200K0.97×
36South Dakota~70K0.97×
37Massachusetts~600K0.96×
38Maine~100K0.96×
39Delaware~90K0.96×
40Tennessee~600K0.95×
41North Carolina~900K0.93×
42Rhode Island~100K0.93×
43Montana~80K0.93×
44Pennsylvania~1M0.92×
45Ohio~900K0.92×
46Washington, District of Columbia~90K0.92×
47North Dakota~60K0.92×
48Colorado~500K0.91×
49New Hampshire~100K0.91×
50Vermont~50K0.91×
Fig. 06

Affinity by region

Affinity by region — Sleeve, United States
0.91×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeve audience
#·InterestCategoryAffinity×
01Slim-fit pantsFashion & Accessoires4.96×
02Formal wearFashion & Accessoires3.64×
03Cyber MondayShopping2.38×
04Deal of the dayShopping2.36×
05Diaper bagKids & Family2.30×
06Western wearFashion & Accessoires2.23×
07Microwave ovenHome & Garden2.20×
08Made in USABusiness & Career1.97×
09Britney SpearsMusic & Radio1.95×
10TrousersFashion & Accessoires1.93×
11Discount storesShopping1.91×
12Real propertyHome & Garden1.76×
13SkirtFashion & Accessoires1.76×
14Black Friday (shopping)Shopping1.74×
15Planet FitnessSports1.72×
16Men's clothingFashion & Accessoires1.59×
17Nordstrom rackFashion & Accessoires1.57×
18GeneticsKids & Family1.57×
19BeachesTravel & Leisure1.54×
20LeatherFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeve audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.54×
IndulgenceJOY1.43×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeve audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Risk AppetiteTHRILL0.93×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeve have in United States?

Sleeve has an estimated audience of 32,357,029 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleeve fans?

59.7% of Sleeve fans are female, 40.3% are male, with an average age of 43.4 years.

03

Which brands do Sleeve fans like most?

Sleeve fans show strongest brand affinity for Planet Fitness (1.72×), Trousers (1.93×), and Cyber Monday (2.38×) over the country average.

04

Where do Sleeve fans live in United States?

Sleeve fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sleeve fans also like?

Beyond Sleeve itself, the audience over-indexes on Trousers (1.93×), Cyber Monday (2.38×), Western wear (2.23×), and Deal of the day (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sleeve audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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