Sleeve Audience in United States

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Sleeve has an estimated audience of 32,357,029 people in United States. 59.7% are female, 40.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Sleeve fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.48× the country average). Demographically, the Sleeve audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sleeve fans

Demographic split for Sleeve audience in United States
MetricValue
Female59.7%
Male40.3%
Average age43.4
Estimated audience size32,357,029

Audience persona

The typical Sleeve fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sleeve in United States
RegionReachAffinity
California4,850,7671.36×
Texas3,548,1851.28×
Florida2,800,2911.28×
New York2,189,1871.21×
Georgia1,155,2801.16×
Illinois1,120,8621.04×
Pennsylvania1,021,6300.94×
North Carolina996,2111.02×
Ohio967,4880.97×
Virginia873,0201.11×
Michigan871,3991.03×
New Jersey866,5351.05×
Arizona753,1251.14×
Washington731,3271.13×
Massachusetts670,6601.05×
Tennessee652,0251×
Maryland625,3571.12×
Indiana609,4211.03×
Missouri514,4920.99×
South Carolina492,3571.01×
Colorado482,4510.95×
Louisiana479,4731.15×
Alabama479,0901.06×
Minnesota459,2620.99×
Wisconsin447,2280.92×
Kentucky396,3580.98×
Oregon389,5881.05×
Oklahoma383,5141.07×
Nevada356,1631.14×
Connecticut326,1151×
Utah290,6351×
Mississippi284,1911.07×
Arkansas271,0961.02×
Kansas252,2280.99×
Iowa241,9820.91×
New Mexico175,9581.08×
Hawaii156,0701.12×
Nebraska145,0740.89×
Idaho139,4040.86×
West Virginia129,8060.86×
Washington, District of Columbia102,3961.05×
New Hampshire101,4100.8×
Maine96,3350.83×
Rhode Island91,8030.89×
Delaware72,6210.81×
Montana70,2630.78×
South Dakota59,4450.79×
Alaska55,6530.8×
North Dakota53,0560.8×
Vermont38,3750.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleeve audience
BrandAffinityCategory
Goop14.48×Internet & Social Media
Governor of Michigan15.9×Politics & Society
Vocal harmony8.44×Music & Radio
Wok12.13×Food & Beverages
Grinch7.35×Movies & TV
Google Home10.75×Technology & Electronics
Hibachi12.44×Food & Beverages
Cherish (group)16.88×Music & Radio
headspace13.94×Health
Grace Slick12.67×Music & Radio
Fairy godmother9.64×Literature
No Escape (1994 film)14.07×Movies & TV
Hipster11.35×Politics & Society
TV Fanatic11.63×Movies & TV
El Paso County, Colorado13.99×Travel & Leisure
Israel2.24×Travel & Leisure
Guitarist (magazine)11.98×Music & Radio
Kikar HaShabbat17.11×News
Gift registry12.42×Kids & Family
La Jolla8.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleeve audience
TraitClusterScore
SustainabilityBALANCE1.42
Price SensitivityPREMIUM1.39
CreativityOPEN1.31
IndividualismJOY1.29
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Sleeve
CountryShare
United States28.5%
United Kingdom6.1%
Italy5.1%

See Sleeve audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sleeve have in United States?

Sleeve has an estimated audience of 32,357,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleeve fans?

59.7% of Sleeve fans are female, 40.3% are male, with an average age of 43.4 years.

Which brands do Sleeve fans like most?

Sleeve fans show strongest brand affinity for Goop (14.48×), Governor of Michigan (15.9×), and Vocal harmony (8.44×) over the country average.

Where do Sleeve fans live in United States?

Sleeve fans in United States are most concentrated in California (reach 4,850,767), Texas (reach 3,548,185), and Florida (reach 2,800,291). These three regions account for the largest share of the active audience.

What other brands do Sleeve fans also like?

Beyond Sleeve itself, the audience over-indexes on Governor of Michigan (15.9×), Vocal harmony (8.44×), Wok (12.13×), and Grinch (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.