A data profile of the people who buy, follow and care about Sleeve in Spain — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 2,959,051 people in Spain.
Sleeve has an estimated audience of 2,959,051 people in Spain. 73.4% are female, 26.6% are male, average age 46.0. Top brand affinities: Deal of the day, Formal wear, Oysho, Massimo Dutti, Outerwear.
Top brand affinities include Deal of the day, Formal wear, Oysho, with strongest over-indexing on Deal of the day (5.53× the country average).
Demographically, the Sleeve audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Sleeve fan in Spain is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Sleeve profile in Spain.
73.4% are female, 26.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 46.0 |
| Estimated audience size | 2,959,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 31% |
of the worldwide Sleeve audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
The strongest cross-interests of the Sleeve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 11.59× | ||
| 02 | Reiss (brand) | Fashion & Accessoires | 9.42× | ||
| 03 | Outerwear | Fashion & Accessoires | 7.87× | ||
| 04 | Deal of the day | Shopping | 5.53× | ||
| 05 | Flip-flops | Fashion & Accessoires | 5.06× | ||
| 06 | Desigual | Fashion & Accessoires | 4.49× | ||
| 07 | Bohemian style | Fashion & Accessoires | 4.38× | ||
| 08 | Boho-chic | Fashion & Accessoires | 4.30× | ||
| 09 | Massimo Dutti | Shopping | 4.18× | ||
| 10 | Oysho | Fashion & Accessoires | 3.94× | ||
| 11 | Cyber Monday | Shopping | 3.50× | ||
| 12 | Wedding dress | Fashion & Accessoires | 3.33× | ||
| 13 | Pajamas | Fashion & Accessoires | 3.28× | ||
| 14 | Bershka | Shopping | 2.92× | ||
| 15 | Leather | Fashion & Accessoires | 2.63× | ||
| 16 | Haute couture | Fashion & Accessoires | 2.53× | ||
| 17 | Black Friday (shopping) | Shopping | 2.43× | ||
| 18 | Skirt | Fashion & Accessoires | 2.21× | ||
| 19 | Sunglasses | Fashion & Accessoires | 2.00× | ||
| 20 | Toys | Games | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.23× | |
| Indulgence | JOY | 1.85× | |
| Sustainability | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Tradition | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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