A data profile of the people who buy, follow and care about Sleeve in France — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 4,801,942 people in France.
Sleeve has an estimated audience of 4,801,942 people in France. 72.0% are female, 28.0% are male, average age 45.4. Top brand affinities: Love & Sex, Christmas Gift, Formal wear, Christmas tree, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Formal wear, with strongest over-indexing on Love & Sex (193.33× the country average).
Demographically, the Sleeve audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
The typical Sleeve fan in France is more female, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sleeve profile in France.
72.0% are female, 28.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 45.4 |
| Estimated audience size | 4,801,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Sleeve audience comes from France.
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
The strongest cross-interests of the Sleeve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 193.33× | ||
| 02 | Selfridges | Shopping | 171.52× | ||
| 03 | Christmas Gift | Kids & Family | 23.04× | ||
| 04 | Christmas tree | Kids & Family | 18.77× | ||
| 05 | Formal wear | Fashion & Accessoires | 15.73× | ||
| 06 | Girl power | Politics & Society | 12.17× | ||
| 07 | Breast Cancer awareness | Health | 9.31× | ||
| 08 | Outerwear | Fashion & Accessoires | 7.52× | ||
| 09 | Sustainable products | Politics & Society | 7.42× | ||
| 10 | Broadcasting of sports events | Movies & TV | 6.21× | ||
| 11 | Dentistry | Business & Career | 5.44× | ||
| 12 | Kitchen garden | Home & Garden | 4.87× | ||
| 13 | Cyber Monday | Shopping | 4.82× | ||
| 14 | Wedding dress | Fashion & Accessoires | 3.54× | ||
| 15 | Skirt | Fashion & Accessoires | 2.69× | ||
| 16 | Midi Libre | News | 2.56× | ||
| 17 | EBay | Shopping | 2.52× | ||
| 18 | AliExpress | Shopping | 1.99× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.68× | ||
| 20 | YouTube | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.56× | |
| Price Sensitivity | PREMIUM | 1.94× | |
| Quality Awareness | PREMIUM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| DIY Mentality | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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