Skirt Audience in France
Skirt has an estimated audience of 6,130,312 people in France. 85.8% are female, 14.2% are male, average age 44.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Gown, Dresses, Blouse, Discount stores, Woman.
The average Skirt fan in France is 44.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Gown, Dresses, Blouse, with strongest over-indexing on Gown (5.52× the country average). Demographically, the Skirt audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Skirt fans
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 44.2 |
| Estimated audience size | 6,130,312 |
Audience persona
The typical Skirt fan in France is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Gown.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,697,626 | 1.55× |
| Auvergne-Rhône-Alpes | 816,827 | 1.13× |
| Occitanie | 578,568 | 1.09× |
| Provence-Alpes-Côte d'Azur | 552,421 | 1.21× |
| Hauts-de-France | 550,833 | 1.02× |
| Grand Est | 536,674 | 1.08× |
| Nouvelle-Aquitaine | 501,518 | 0.93× |
| Pays de la Loire | 283,014 | 0.83× |
| Brittany | 281,423 | 0.94× |
| Normandy | 247,846 | 0.83× |
| Centre-Val de Loire | 217,070 | 0.94× |
| Bourgogne-Franche-Comté | 216,509 | 0.87× |
| Corsica | 17,199 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gown | 5.52× | Fashion & Accessoires |
| Dresses | 2.81× | Fashion & Accessoires |
| Blouse | 3.78× | Fashion & Accessoires |
| Discount stores | 1.79× | Shopping |
| Woman | 1.96× | Kids & Family |
| Promod | 2.95× | Fashion & Accessoires |
| Cosmetics | 1.54× | Beauty & Wellness |
| Boutiques | 1.86× | Fashion & Accessoires |
| Frock | 4.83× | Fashion & Accessoires |
| Footwear | 1.77× | Fashion & Accessoires |
| Child | 1.56× | Kids & Family |
| Shopping malls | 1.96× | Shopping |
| Nightwear | 3.83× | Fashion & Accessoires |
| Girl | 2.56× | Kids & Family |
| Fashion design | 1.85× | Business & Career |
| La Redoute | 1.79× | Shopping |
| Primark | 1.95× | Shopping |
| Undergarment | 2.03× | Fashion & Accessoires |
| Genetics | 2.85× | Kids & Family |
| Jewelry | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.01 |
| Mindfulness | BALANCE | 1.95 |
| Price Sensitivity | PREMIUM | 1.56 |
| Community Orientation | OPEN | 1.52 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
See Skirt audiences in other countries
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Skirt have in France?
Skirt has an estimated audience of 6,130,312 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Skirt fans?
85.8% of Skirt fans are female, 14.2% are male, with an average age of 44.2 years.
Which brands do Skirt fans like most?
Skirt fans show strongest brand affinity for Gown (5.52×), Dresses (2.81×), and Blouse (3.78×) over the country average.
Where do Skirt fans live in France?
Skirt fans in France are most concentrated in Île-de-France (reach 1,697,626), Auvergne-Rhône-Alpes (reach 816,827), and Occitanie (reach 578,568). These three regions account for the largest share of the active audience.
What other brands do Skirt fans also like?
Beyond Skirt itself, the audience over-indexes on Dresses (2.81×), Blouse (3.78×), Discount stores (1.79×), and Woman (1.96×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.