Jewelry Audience in France
Jewelry has an estimated audience of 15,096,049 people in France. 63.2% are female, 36.8% are male, average age 42.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Kiabi, vertbaudet, Decoration, Bijou (jewellery), Linens.
The average Jewelry fan in France is 42.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Kiabi, vertbaudet, Decoration, with strongest over-indexing on Kiabi (1.59× the country average). Demographically, the Jewelry audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Jewelry fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 42.6 |
| Estimated audience size | 15,096,049 |
Audience persona
The typical Jewelry fan in France is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Kiabi.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,316,690 | 1.6× |
| Auvergne-Rhône-Alpes | 1,701,851 | 0.96× |
| Grand Est | 1,329,833 | 1.09× |
| Provence-Alpes-Côte d'Azur | 1,252,364 | 1.12× |
| Occitanie | 1,185,254 | 0.91× |
| Hauts-de-France | 1,158,333 | 0.87× |
| Brittany | 1,148,275 | 1.56× |
| Nouvelle-Aquitaine | 1,146,901 | 0.86× |
| Pays de la Loire | 718,565 | 0.86× |
| Normandy | 565,402 | 0.77× |
| Bourgogne-Franche-Comté | 525,535 | 0.86× |
| Centre-Val de Loire | 457,318 | 0.8× |
| Corsica | 55,747 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kiabi | 1.59× | Fashion & Accessoires |
| vertbaudet | 1.77× | Fashion & Accessoires |
| Decoration | 1.79× | Home & Garden |
| Bijou (jewellery) | 1.5× | Fashion & Accessoires |
| Linens | 1.59× | Home & Garden |
| Gémo | 1.61× | Fashion & Accessoires |
| Zara | 1.62× | Shopping |
| Stradivarius | 1.7× | Shopping |
| Vanessa Bruno | 2× | Fashion & Accessoires |
| Le Bon Marché | 1.54× | Shopping |
| Petit Bateau | 1.56× | Fashion & Accessoires |
| étam | 1.61× | Fashion & Accessoires |
| Necklace | 1.52× | Fashion & Accessoires |
| Swarovski | 1.69× | Fashion & Accessoires |
| Sarenza | 1.63× | Fashion & Accessoires |
| Claudie Pierlot | 1.61× | Fashion & Accessoires |
| Pimkie | 1.58× | Shopping |
| Isabel Marant | 1.55× | Fashion & Accessoires |
| Gerard Darel | 2.09× | Fashion & Accessoires |
| Infant bodysuit | 1.79× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.97 |
| Mindfulness | BALANCE | 2.02 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.48 |
| Extroversion | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
See Jewelry audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Jewelry have in France?
Jewelry has an estimated audience of 15,096,049 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Jewelry fans?
63.2% of Jewelry fans are female, 36.8% are male, with an average age of 42.6 years.
Which brands do Jewelry fans like most?
Jewelry fans show strongest brand affinity for Kiabi (1.59×), vertbaudet (1.77×), and Decoration (1.79×) over the country average.
Where do Jewelry fans live in France?
Jewelry fans in France are most concentrated in Île-de-France (reach 4,316,690), Auvergne-Rhône-Alpes (reach 1,701,851), and Grand Est (reach 1,329,833). These three regions account for the largest share of the active audience.
What other brands do Jewelry fans also like?
Beyond Jewelry itself, the audience over-indexes on vertbaudet (1.77×), Decoration (1.79×), Bijou (jewellery) (1.5×), and Linens (1.59×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.