Jewelry Audience in Canada
Jewelry has an estimated audience of 10,741,910 people in Canada. 62.3% are female, 37.7% are male, average age 40.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Home Interior Design, Marriage proposal, Beauty & Fashion, Handmade Crafts, Swarovski.
The average Jewelry fan in Canada is 40.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Home Interior Design, Marriage proposal, Beauty & Fashion, with strongest over-indexing on Home Interior Design (1.53× the country average). Demographically, the Jewelry audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Jewelry fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.8 |
| Estimated audience size | 10,741,910 |
Audience persona
The typical Jewelry fan in Canada is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Home Interior Design.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,587,903 | 1.46× |
| Quebec | 2,180,595 | 0.85× |
| British Columbia | 2,137,385 | 1.33× |
| Alberta | 1,459,047 | 1.1× |
| Manitoba | 410,578 | 1.02× |
| Nova Scotia | 306,918 | 0.96× |
| Saskatchewan | 306,079 | 0.9× |
| New Brunswick | 228,477 | 0.92× |
| Newfoundland and Labrador | 131,864 | 0.81× |
| Prince Edward Island | 41,652 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Interior Design | 1.53× | Home & Garden |
| Marriage proposal | 1.7× | Kids & Family |
| Beauty & Fashion | 1.73× | Beauty & Wellness |
| Handmade Crafts | 1.64× | Kids & Family |
| Swarovski | 1.51× | Fashion & Accessoires |
| Face powder | 1.87× | Beauty & Wellness |
| Hair iron | 1.52× | Beauty & Wellness |
| Tory Burch | 1.64× | Fashion & Accessoires |
| Madison Beer | 1.56× | Music & Radio |
| Lip balm | 1.67× | Beauty & Wellness |
| stay at home mom | 1.52× | Kids & Family |
| Kate Hudson | 1.66× | Movies & TV |
| Parenting styles | 1.54× | Kids & Family |
| La Roche-Posay | 1.74× | Beauty & Wellness |
| Air India | 1.57× | Travel & Leisure |
| Web fiction | 1.64× | Literature |
| Benjamin Moore | 1.7× | Home & Garden |
| DIY & Craft Ideas | 1.76× | Home & Garden |
| Karma yoga | 1.6× | Health |
| Warriors (novel series) | 1.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.54 |
| Early Adopter Mentality | POWER | 1.43 |
| Career Orientation | POWER | 1.37 |
| Spirituality | BALANCE | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
See Jewelry audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Jewelry have in Canada?
Jewelry has an estimated audience of 10,741,910 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Jewelry fans?
62.3% of Jewelry fans are female, 37.7% are male, with an average age of 40.8 years.
Which brands do Jewelry fans like most?
Jewelry fans show strongest brand affinity for Home Interior Design (1.53×), Marriage proposal (1.7×), and Beauty & Fashion (1.73×) over the country average.
Where do Jewelry fans live in Canada?
Jewelry fans in Canada are most concentrated in Ontario (reach 6,587,903), Quebec (reach 2,180,595), and British Columbia (reach 2,137,385). These three regions account for the largest share of the active audience.
What other brands do Jewelry fans also like?
Beyond Jewelry itself, the audience over-indexes on Marriage proposal (1.7×), Beauty & Fashion (1.73×), Handmade Crafts (1.64×), and Swarovski (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.