A data profile of the people who buy, follow and care about Jewelry in Canada — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 10,741,910 people in Canada.
The average Jewelry fan in Canada is 40.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Home Interior Design, Marriage proposal, Beauty & Fashion, with strongest over-indexing on Home Interior Design (1.53× the country average).
Demographically, the Jewelry audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Jewelry fan in Canada is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Jewelry profile in Canada.
62.3% are female, 37.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.8 |
| Estimated audience size | 10,741,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Jewelry audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6.5M | 1.46× | |
| 02 | British Columbia | ~2M | 1.33× | |
| 03 | Alberta | ~1.5M | 1.10× | |
| 04 | Manitoba | ~400K | 1.02× | |
| 05 | Nova Scotia | ~300K | 0.96× | |
| 06 | New Brunswick | ~200K | 0.92× | |
| 07 | Saskatchewan | ~300K | 0.90× | |
| 08 | Quebec | ~2M | 0.85× | |
| 09 | Newfoundland and Labrador | ~100K | 0.81× | |
| 10 | Prince Edward Island | ~40K | 0.79× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 1.87× | ||
| 02 | David Yurman | Fashion & Accessoires | 1.87× | ||
| 03 | DIY & Craft Ideas | Home & Garden | 1.76× | ||
| 04 | La Roche-Posay | Beauty & Wellness | 1.74× | ||
| 05 | Beauty & Fashion | Beauty & Wellness | 1.73× | ||
| 06 | Marriage proposal | Kids & Family | 1.70× | ||
| 07 | Benjamin Moore | Home & Garden | 1.70× | ||
| 08 | Lip balm | Beauty & Wellness | 1.67× | ||
| 09 | Kate Hudson | Movies & TV | 1.66× | ||
| 10 | Handmade Crafts | Kids & Family | 1.64× | ||
| 11 | Tory Burch | Fashion & Accessoires | 1.64× | ||
| 12 | Web fiction | Literature | 1.64× | ||
| 13 | Karma yoga | Health | 1.60× | ||
| 14 | Madison Beer | Music & Radio | 1.56× | ||
| 15 | Adriana Lima | Fashion & Accessoires | 1.56× | ||
| 16 | Parenting styles | Kids & Family | 1.54× | ||
| 17 | Home Interior Design | Home & Garden | 1.53× | ||
| 18 | Hair iron | Beauty & Wellness | 1.52× | ||
| 19 | stay at home mom | Kids & Family | 1.52× | ||
| 20 | Swarovski | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.54× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.89× | |
| Convenience Orientation | PREMIUM | 0.91× |
Jewelry has an estimated audience of 10,741,910 people in Canada, concentrated in Ontario and Quebec.
62.3% of Jewelry fans are female, 37.7% are male, with an average age of 40.8 years.
Jewelry fans show strongest brand affinity for Home Interior Design (1.53×), Marriage proposal (1.7×), and Beauty & Fashion (1.73×) over the country average.
Jewelry fans in Canada are most concentrated in Ontario (reach ~6.5M), Quebec (reach ~2M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Marriage proposal (1.7×), Beauty & Fashion (1.73×), Handmade Crafts (1.64×), and Swarovski (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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