Rascasse Audience Intelligence

Jewelry Audience in United States

A data profile of the people who buy, follow and care about Jewelry in United States — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 99,513,108 people in United States.

#45among Lifestyle cluster in United States#63among Topic in United States#3in Fashion & Accessoires

The average Jewelry fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quinceañera (telenovela), Google Photos, Princess Polly, with strongest over-indexing on Quinceañera (telenovela) (1.97× the country average).

Demographically, the Jewelry audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jewelry fan in United States is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Quinceañera (telenovela).

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewelry profile in United States.

Audience size
99.5M
in United States
Gender
63.2%♀
36.8% male
Age
40.5
average years
Country rank
#78
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewelry fans

63.2% are female, 36.8% are male, average age 40.5.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Jewelry audience in United States
MetricValue
Female63.2%
Male36.8%
Average age40.5
Estimated audience size99,513,108
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Jewelry audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Jewelry audience comes from United States.

Worldwide audience distribution share by country for Jewelry
CountryShare
United States18.9%
Japan4.8%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Jewelry fans by region: top regions in United States
#RegionReachAffinity×
01California~14M1.29×
02Texas~11M1.24×
03New York~7M1.22×
04Illinois~4M1.22×
05Florida~7.5M1.15×
06Oregon~1.5M1.15×
07Louisiana~1.5M1.14×
08New Mexico~600K1.14×
09Arizona~2M1.10×
10Hawaii~500K1.10×
11Washington~2M1.08×
12Kansas~800K1.08×
13New Jersey~2.5M1.06×
14Nevada~1M1.05×
15Mississippi~900K1.05×
16Georgia~3M1.04×
17Arkansas~900K1.04×
18Massachusetts~2M1.03×
19South Carolina~1.5M1.02×
20Alabama~1.5M1.02×
21North Carolina~3M1.01×
22Virginia~2.5M1.01×
23Utah~900K1.01×
24Oklahoma~1M1.00×
25Connecticut~1M0.99×
26Pennsylvania~3.5M0.98×
27Maryland~1.5M0.98×
28Missouri~1.5M0.97×
29Colorado~1.5M0.97×
30Kentucky~1M0.97×
31Washington, District of Columbia~300K0.97×
32Tennessee~2M0.96×
33Michigan~2.5M0.94×
34Indiana~1.5M0.94×
35West Virginia~400K0.94×
36Nebraska~500K0.93×
37Alaska~200K0.92×
38North Dakota~200K0.92×
39Iowa~700K0.91×
40Ohio~2.5M0.90×
41Rhode Island~300K0.90×
42Idaho~400K0.89×
43Montana~200K0.89×
44South Dakota~200K0.89×
45Wisconsin~1.5M0.88×
46Minnesota~1.5M0.88×
47Maine~300K0.88×
48Vermont~200K0.88×
49New Hampshire~300K0.86×
50Delaware~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Jewelry, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewelry audience
#·InterestCategoryAffinity×
01KurtaFashion & Accessoires3.06×
02Quinceañera (telenovela)Movies & TV1.97×
03Eileen FisherFashion & Accessoires1.85×
04Ballard DesignsShopping1.82×
05Home accessoriesHome & Garden1.65×
06Machine embroideryHome & Garden1.64×
07TalbotsShopping1.61×
08Google PhotosTechnology & Electronics1.59×
09Van Cleef & ArpelsFashion & Accessoires1.59×
10Princess PollyFashion & Accessoires1.57×
11Antique furnitureHome & Garden1.56×
12Evening gownFashion & Accessoires1.55×
13Birch LaneHome & Garden1.55×
14Hello BabyKids & Family1.54×
15Educational toyKids & Family1.53×
16TankiniFashion & Accessoires1.52×
17Kendra ScottFashion & Accessoires1.51×
18Kirkland'sHome & Garden1.51×
19ZulilyKids & Family1.51×
20Window treatmentHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewelry audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.10×
Price SensitivityPREMIUM1.01×
Community OrientationOPEN0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewelry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Career OrientationPOWER0.79×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jewelry have in United States?

Jewelry has an estimated audience of 99,513,108 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jewelry fans?

63.2% of Jewelry fans are female, 36.8% are male, with an average age of 40.5 years.

03

Which brands do Jewelry fans like most?

Jewelry fans show strongest brand affinity for Quinceañera (telenovela) (1.97×), Google Photos (1.59×), and Princess Polly (1.57×) over the country average.

04

Where do Jewelry fans live in United States?

Jewelry fans in United States are most concentrated in California (reach ~14M), Texas (reach ~11M), and Florida (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do Jewelry fans also like?

Beyond Jewelry itself, the audience over-indexes on Google Photos (1.59×), Princess Polly (1.57×), Antique furniture (1.56×), and Kendra Scott (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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