Jewelry Audience in United States

Jewelry logo

Jewelry has an estimated audience of 99,513,108 people in United States. 63.2% are female, 36.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Quinceañera (telenovela), Google Photos, Princess Polly, Antique furniture, Kendra Scott.

The average Jewelry fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quinceañera (telenovela), Google Photos, Princess Polly, with strongest over-indexing on Quinceañera (telenovela) (1.97× the country average). Demographically, the Jewelry audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Jewelry fans

Demographic split for Jewelry audience in United States
MetricValue
Female63.2%
Male36.8%
Average age40.5
Estimated audience size99,513,108

Audience persona

The typical Jewelry fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Jewelry in United States
RegionReachAffinity
California15,369,2831.4×
Texas11,448,2051.34×
Florida7,962,7471.18×
New York7,327,9271.32×
Illinois4,230,8191.28×
Georgia3,288,9691.07×
Pennsylvania3,270,5240.98×
North Carolina3,178,4811.06×
New Jersey2,789,8761.1×
Ohio2,775,7420.91×
Virginia2,568,1231.06×
Michigan2,502,0160.96×
Arizona2,325,1931.14×
Washington2,254,0231.13×
Massachusetts2,046,4691.04×
Tennessee2,006,3671.01×
Indiana1,708,1310.94×
Maryland1,681,3810.98×
Missouri1,583,7070.99×
Colorado1,573,5721×
South Carolina1,566,1881.05×
Louisiana1,382,5061.08×
Alabama1,365,9550.98×
Oregon1,311,4241.15×
Wisconsin1,299,0940.87×
Minnesota1,263,4910.89×
Kentucky1,186,5660.95×
Oklahoma1,106,5451×
Nevada1,063,7581.11×
Connecticut979,4160.98×
Utah913,2031.02×
Arkansas820,3271×
Mississippi817,2551×
Kansas774,9260.99×
Iowa764,4860.93×
New Mexico571,4051.14×
Hawaii465,6991.09×
Nebraska457,7560.92×
Idaho418,7270.84×
West Virginia414,0090.89×
New Hampshire317,6640.81×
Washington, District of Columbia304,2731.02×
Maine296,1060.83×
Rhode Island275,3700.87×
Montana237,8190.86×
Delaware206,9590.75×
South Dakota184,8920.8×
North Dakota176,9100.87×
Alaska170,2870.8×
Vermont141,0780.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jewelry audience
BrandAffinityCategory
Quinceañera (telenovela)1.97×Movies & TV
Google Photos1.59×Technology & Electronics
Princess Polly1.57×Fashion & Accessoires
Antique furniture1.56×Home & Garden
Kendra Scott1.51×Fashion & Accessoires
Talbots1.61×Shopping
Kurta3.06×Fashion & Accessoires
Educational toy1.53×Kids & Family
Zulily1.51×Kids & Family
Home accessories1.65×Home & Garden
Tankini1.52×Fashion & Accessoires
Evening gown1.55×Fashion & Accessoires
Machine embroidery1.64×Home & Garden
Window treatment1.51×Home & Garden
Ballard Designs1.82×Shopping
Van Cleef & Arpels1.59×Fashion & Accessoires
Eileen Fisher1.85×Fashion & Accessoires
Birch Lane1.55×Home & Garden
VnExpress1.71×News
Gold plating1.64×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jewelry audience
TraitClusterScore
ExtroversionTHRILL1.28
IndulgenceJOY1.27
Price SensitivityPREMIUM1.21
Luxury OrientationPREMIUM1.18
Design AffinityPREMIUM1.14
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Jewelry
CountryShare
United States18.9%
Japan4.8%
Italy4.7%

See Jewelry audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Jewelry have in United States?

Jewelry has an estimated audience of 99,513,108 people in United States, concentrated in California and Texas.

What is the gender split and age of Jewelry fans?

63.2% of Jewelry fans are female, 36.8% are male, with an average age of 40.5 years.

Which brands do Jewelry fans like most?

Jewelry fans show strongest brand affinity for Quinceañera (telenovela) (1.97×), Google Photos (1.59×), and Princess Polly (1.57×) over the country average.

Where do Jewelry fans live in United States?

Jewelry fans in United States are most concentrated in California (reach 15,369,283), Texas (reach 11,448,205), and Florida (reach 7,962,747). These three regions account for the largest share of the active audience.

What other brands do Jewelry fans also like?

Beyond Jewelry itself, the audience over-indexes on Google Photos (1.59×), Princess Polly (1.57×), Antique furniture (1.56×), and Kendra Scott (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.