Van Cleef & Arpels Audience in United States

Van Cleef & Arpels logo

Van Cleef & Arpels has an estimated audience of 2,792,720 people in United States. 67.1% are female, 32.9% are male, average age 38.2. Top regions: California, New York, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Beauty, Tom Ford, Luxury, Men's Fashion.

The average Van Cleef & Arpels fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Beauty, Tom Ford, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.26× the country average). Demographically, the Van Cleef & Arpels audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Van Cleef & Arpels fans

Demographic split for Van Cleef & Arpels audience in United States
MetricValue
Female67.1%
Male32.9%
Average age38.2
Estimated audience size2,792,720

Audience persona

The typical Van Cleef & Arpels fan in United States is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Van Cleef & Arpels in United States
RegionReachAffinity
California1,017,1353.31×
New York548,6693.52×
Florida326,1501.73×
Texas309,4941.29×
New Jersey153,0032.15×
Washington103,8621.85×
Nevada102,9003.81×
Illinois94,4231.01×
Pennsylvania82,0780.87×
Georgia80,5830.94×
Massachusetts78,7951.43×
Virginia75,5931.11×
North Carolina61,5790.73×
Maryland52,6841.1×
Ohio51,2990.6×
Michigan50,8770.7×
Arizona47,5510.83×
Hawaii38,3133.19×
Tennessee36,4690.65×
Colorado35,7460.81×
Connecticut33,2801.19×
Oregon29,9820.94×
Indiana29,1930.57×
Missouri26,9730.6×
South Carolina26,2560.62×
Alabama25,4080.65×
Wisconsin23,1750.55×
Louisiana23,0880.64×
Oklahoma22,7950.74×
Minnesota21,2130.53×
Kentucky19,1960.55×
Utah14,8140.59×
Arkansas14,0570.61×
Mississippi13,9300.61×
Kansas13,3030.6×
Washington, District of Columbia12,7511.52×
Iowa10,6710.46×
New Mexico7,8860.56×
Rhode Island7,8170.88×
Idaho7,0110.5×
West Virginia6,6990.52×
New Hampshire6,5320.59×
Nebraska6,2160.44×
Delaware5,6480.73×
Maine4,4390.44×
Alaska3,6770.62×
Montana3,4970.45×
South Dakota2,3010.36×
Wyoming2,1680.52×
North Dakota2,0540.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Van Cleef & Arpels audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.26×Internet & Social Media
Beauty1.75×Beauty & Wellness
Tom Ford8.77×Fashion & Accessoires
Luxury6.93×Fashion & Accessoires
Men's Fashion5.9×Fashion & Accessoires
Elizabeth Taylor6.9×Movies & TV
Maison Margiela8.31×Fashion & Accessoires
Jejudo7.17×Travel & Leisure
Love at first sight17.65×Kids & Family
Macy's2.04×Shopping
Makeup Tutorials3.45×Beauty & Wellness
Yahoo!ショッピング2.26×
Louis Vuitton2.83×Fashion & Accessoires
Bottega Veneta6.4×Fashion & Accessoires
1080i2.31×Technology & Electronics
Jimmy Choo6.69×Fashion & Accessoires
Harry Winston9.49×Fashion & Accessoires
Burlington2.51×Fashion & Accessoires
Zimmermann9.17×Home & Garden
Miu Miu6.9×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Van Cleef & Arpels audience
TraitClusterScore
Luxury OrientationPREMIUM3.44
Design AffinityPREMIUM2.6
Quality AwarenessPREMIUM2.53
IndulgenceJOY1.97
Family OrientationCONSERVATISM1.78
SustainabilityBALANCE1.72

Worldwide distribution

Worldwide audience distribution share by country for Van Cleef & Arpels
CountryShare
United States23.8%
France11.9%
United Kingdom7.9%

See Van Cleef & Arpels audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Van Cleef & Arpels have in United States?

Van Cleef & Arpels has an estimated audience of 2,792,720 people in United States, concentrated in California and New York.

What is the gender split and age of Van Cleef & Arpels fans?

67.1% of Van Cleef & Arpels fans are female, 32.9% are male, with an average age of 38.2 years.

Which brands do Van Cleef & Arpels fans like most?

Van Cleef & Arpels fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.26×), Beauty (1.75×), and Tom Ford (8.77×) over the country average.

Where do Van Cleef & Arpels fans live in United States?

Van Cleef & Arpels fans in United States are most concentrated in California (reach 1,017,135), New York (reach 548,669), and Florida (reach 326,150). These three regions account for the largest share of the active audience.

What other brands do Van Cleef & Arpels fans also like?

Beyond Van Cleef & Arpels itself, the audience over-indexes on Beauty (1.75×), Tom Ford (8.77×), Luxury (6.93×), and Men's Fashion (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Van Cleef & Arpels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.