Rascasse Audience Intelligence

Van Cleef & Arpels Target Market in United States

A data profile of the people who buy, follow and care about Van Cleef & Arpels in United States — modelled from more than twelve digital signal sources. Van Cleef & Arpels has an estimated audience of 2,789,861 people in United States.

#7among Jewelry in United States#1113among Brand in United States#513in Fashion & Accessoires

The average Van Cleef & Arpels fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Beauty, Tom Ford, Polo Ralph Lauren, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Van Cleef & Arpels audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Van Cleef & Arpels fan in United States is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Van Cleef & Arpels profile in United States.

Audience size
2.8M
in United States
Gender
67.1%♀
32.9% male
Age
38.2
average years
Country rank
#10903
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Van Cleef & Arpels

67.1% are female, 32.9% are male, average age 38.2.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Van Cleef & Arpels audience in United States
MetricValue
Female67.1%
Male32.9%
Average age38.2
Estimated audience size2,789,861
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Van Cleef & Arpels audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Van Cleef & Arpels audience comes from United States.

Worldwide audience distribution share by country for Van Cleef & Arpels
CountryShare
United States23.7%
France11.9%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Van Cleef & Arpels audience in United States is strongest.

Fig. 05

Top regions by affinity

Van Cleef & Arpels customers by region in United States
#RegionReachAffinity×
01Hawaii~40K3.32×
02Nevada~90K3.27×
03New York~500K3.11×
04California~900K2.87×
05New Jersey~200K2.20×
06Florida~300K1.77×
07Washington~90K1.59×
08Massachusetts~80K1.54×
09Washington, District of Columbia~10K1.53×
10Texas~300K1.37×
11Connecticut~40K1.29×
12Illinois~100K1.19×
13Virginia~80K1.17×
14Maryland~50K1.13×
15Georgia~90K1.02×
16Rhode Island~9K0.97×
17Pennsylvania~90K0.94×
18Arizona~50K0.93×
19Delaware~7K0.93×
20Oregon~30K0.85×
21Alaska~5K0.84×
22Colorado~40K0.82×
23New Hampshire~8K0.77×
24Vermont~4K0.77×
25Louisiana~30K0.76×
26North Dakota~4K0.75×
27Michigan~50K0.74×
28New Mexico~10K0.73×
29South Dakota~5K0.73×
30North Carolina~60K0.72×
31Maine~7K0.71×
32Montana~6K0.71×
33Mississippi~20K0.70×
34South Carolina~30K0.69×
35Oklahoma~20K0.69×
36Tennessee~40K0.68×
37Alabama~30K0.68×
38West Virginia~9K0.68×
39Utah~20K0.67×
40Idaho~9K0.67×
41Arkansas~20K0.66×
42Kansas~10K0.66×
43Indiana~30K0.62×
44Kentucky~20K0.62×
45Nebraska~9K0.62×
46Ohio~50K0.61×
47Missouri~30K0.61×
48Wisconsin~20K0.58×
49Minnesota~20K0.58×
50Iowa~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Van Cleef & Arpels, United States
0.57×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Van Cleef & Arpels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Van Cleef & Arpels audience
#·InterestCategoryAffinity×
01Love at first sightKids & Family17.65×
02Harry WinstonFashion & Accessoires9.49×
03ZimmermannHome & Garden9.17×
04Tom FordFashion & Accessoires8.77×
05Maison MargielaFashion & Accessoires8.31×
06JejudoTravel & Leisure7.17×
07LuxuryFashion & Accessoires6.93×
08Elizabeth TaylorMovies & TV6.90×
09Miu MiuFashion & Accessoires6.90×
10Jimmy ChooFashion & Accessoires6.69×
11Bottega VenetaFashion & Accessoires6.40×
12Polo Ralph LaurenFashion & Accessoires6.25×
13Men's FashionFashion & Accessoires5.90×
14Makeup TutorialsBeauty & Wellness3.45×
15CoachFashion & Accessoires3.32×
16Louis VuittonFashion & Accessoires2.83×
17BurlingtonFashion & Accessoires2.51×
181080iTechnology & Electronics2.31×
19Macy'sShopping2.04×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Van Cleef & Arpels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Van Cleef & Arpels audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
Luxury OrientationPREMIUM2.22×
Design AffinityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Van Cleef & Arpels audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Social Media UsageJOY0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Van Cleef & Arpels's target market in United States?

Van Cleef & Arpels's target market in United States covers an estimated 2,789,861 people, concentrated in California and New York.

02

What is the gender split and age of Van Cleef & Arpels customers?

67.1% of the Van Cleef & Arpels audience are female, 32.9% are male, with an average age of 38.2 years.

03

Which brands do Van Cleef & Arpels fans like most?

Van Cleef & Arpels fans show strongest brand affinity for Beauty (1.75×), Tom Ford (8.77×), and Polo Ralph Lauren (6.25×) over the country average.

04

Where do Van Cleef & Arpels fans live in United States?

Van Cleef & Arpels fans in United States are most concentrated in California (reach ~900K), New York (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Van Cleef & Arpels fans also like?

Beyond Van Cleef & Arpels itself, the audience over-indexes on Tom Ford (8.77×), Polo Ralph Lauren (6.25×), Luxury (6.93×), and Elizabeth Taylor (6.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Van Cleef & Arpels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Van Cleef & Arpels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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