Coach Audience in United States

Coach has an estimated audience of 17,389,952 people in United States. 81.0% are female, 19.0% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Dakota Johnson, Indeed.com, Muji, Google Maps, Capital One.

The average Coach fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakota Johnson, Indeed.com, Muji, with strongest over-indexing on Dakota Johnson (25.76× the country average). Demographically, the Coach audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Coach fans

Demographic split for Coach audience in United States
MetricValue
Female81.0%
Male19.0%
Average age37.9
Estimated audience size17,389,952

Audience persona

The typical Coach fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Dakota Johnson.

Top regions in United States

Top regions ranked by reach for Coach in United States
RegionReachAffinity
California3,079,2081.61×
Texas2,573,6741.72×
Florida1,632,0961.39×
New York1,193,5371.23×
Georgia744,6521.39×
Illinois721,1501.24×
Arizona610,6821.72×
North Carolina607,0641.16×
Pennsylvania548,8590.94×
New Jersey544,2081.23×
Ohio538,2001×
Michigan469,3751.03×
Virginia415,9600.98×
Tennessee378,3181.08×
Maryland354,8861.19×
Massachusetts329,9050.96×
Alabama325,6741.34×
Washington321,1350.92×
Indiana316,7111×
South Carolina298,7521.14×
Colorado269,6320.98×
Louisiana253,6751.13×
Missouri250,8440.89×
Nevada239,7261.43×
Wisconsin213,6370.82×
Minnesota201,3840.81×
Oklahoma196,9201.02×
Oregon193,2470.97×
Kentucky180,3320.83×
Connecticut176,3411.01×
Mississippi171,0931.19×
Kansas147,9691.08×
Arkansas125,8840.88×
Iowa120,8190.84×
Utah117,7180.76×
Nebraska95,1901.09×
New Mexico92,9941.07×
Hawaii76,0941.02×
Idaho62,6570.72×
New Hampshire54,9590.8×
West Virginia52,3300.65×
Delaware49,3351.03×
Rhode Island45,1550.82×
Washington, District of Columbia45,1490.86×
Maine36,1050.58×
Alaska29,2670.79×
South Dakota25,8160.64×
Montana24,4030.51×
North Dakota21,0460.59×
Vermont13,1560.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coach audience
BrandAffinityCategory
Dakota Johnson25.76×Movies & TV
Indeed.com8.66×Business & Career
Muji41.25×Home & Garden
Google Maps7.73×Internet & Social Media
Capital One6.9×Business & Career
Kendra Scott18.03×Fashion & Accessoires
Jessica Simpson23.93×Music & Radio
Kia Sportage31.25×Cars & Mobility
Tory Burch11.05×Fashion & Accessoires
Google News7.95×News
Longchamp24.05×Fashion & Accessoires
Sarah Jessica Parker17.06×Movies & TV
Jean Paul Gaultier21.43×Fashion & Accessoires
Enterprise Rent-A-Car7.29×Cars & Mobility
Hermès10.91×Fashion & Accessoires
Jollibee12.29×Food & Beverages
Horoscope10.32×Health
Club Monaco36.14×Fashion & Accessoires
Cotton On16.91×Fashion & Accessoires
Golden Goose23.77×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coach audience
TraitClusterScore
Luxury OrientationPREMIUM4.39
Design AffinityPREMIUM1.98
IndulgenceJOY1.92
Quality AwarenessPREMIUM1.82
Price SensitivityPREMIUM1.71
SustainabilityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Coach
CountryShare
United States41.8%
Japan16.3%
Canada5.7%

See Coach audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Coach have in United States?

Coach has an estimated audience of 17,389,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Coach fans?

81.0% of Coach fans are female, 19.0% are male, with an average age of 37.9 years.

Which brands do Coach fans like most?

Coach fans show strongest brand affinity for Dakota Johnson (25.76×), Indeed.com (8.66×), and Muji (41.25×) over the country average.

Where do Coach fans live in United States?

Coach fans in United States are most concentrated in California (reach 3,079,208), Texas (reach 2,573,674), and Florida (reach 1,632,096). These three regions account for the largest share of the active audience.

What other brands do Coach fans also like?

Beyond Coach itself, the audience over-indexes on Indeed.com (8.66×), Muji (41.25×), Google Maps (7.73×), and Capital One (6.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.