JustFab Audience in United States

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JustFab has an estimated audience of 2,512,438 people in United States. 95.9% are female, 4.1% are male, average age 34.8. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, ShoeDazzle, Sex and the City, Old Navy, Macy's.

The average JustFab fan in United States is 34.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, ShoeDazzle, Sex and the City, with strongest over-indexing on Lulu 黃路梓茵 (11.69× the country average). Demographically, the JustFab audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of JustFab fans

Demographic split for JustFab audience in United States
MetricValue
Female95.9%
Male4.1%
Average age34.8
Estimated audience size2,512,438

Audience persona

The typical JustFab fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for JustFab in United States
RegionReachAffinity
Texas231,7371.07×
California202,0850.73×
Florida150,3000.88×
New York147,9751.05×
Georgia120,1081.55×
North Carolina95,7991.27×
Pennsylvania88,4091.05×
Illinois85,8101.03×
Ohio80,1451.04×
Michigan73,5151.12×
New Jersey69,4141.09×
Virginia68,1941.11×
Tennessee62,1981.23×
Maryland59,1971.37×
South Carolina48,8531.29×
Indiana48,8351.06×
Massachusetts46,7840.95×
Missouri46,6961.15×
Alabama45,6121.3×
Colorado41,8011.06×
Washington41,5920.83×
Louisiana39,8251.23×
Arizona39,6680.77×
Mississippi34,9311.69×
Kentucky34,6021.1×
Wisconsin32,1210.85×
Oklahoma28,4471.02×
Connecticut28,3521.13×
Minnesota27,9900.78×
Arkansas25,6321.24×
Nevada25,5861.05×
Oregon21,4550.74×
Kansas20,2911.02×
Utah18,3330.81×
Iowa15,7230.76×
New Mexico14,1231.12×
Idaho11,8630.94×
West Virginia11,2630.96×
Nebraska10,7250.85×
Delaware7,8661.13×
Rhode Island7,7370.97×
New Hampshire7,4420.75×
Maine7,3950.82×
Washington, District of Columbia7,0220.93×
Montana6,0920.87×
North Dakota4,5870.89×
Hawaii4,4460.41×
South Dakota4,4430.77×
Alaska3,4050.63×
Wyoming3,3020.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JustFab audience
BrandAffinityCategory
Lulu 黃路梓茵11.69×Movies & TV
ShoeDazzle15.29×Fashion & Accessoires
Sex and the City3.72×Movies & TV
Old Navy2.16×Fashion & Accessoires
Macy's1.88×Shopping
TMZ2.39×Internet & Social Media
Macy's2.04×Shopping
Rent the Runway8.34×Shopping
Marshalls2.21×Fashion & Accessoires
Queens3.01×Travel & Leisure
Sales promotion1.58×Shopping
Doug21.08×Movies & TV
Fashion Nova2.43×Shopping
God1.75×Politics & Society
Hobby Lobby1.72×Home & Garden
Women's clothing1.6×Fashion & Accessoires
Dresses1.74×Fashion & Accessoires
Sephora1.89×Shopping
Heart (novel)1.83×Literature
Nordstrom rack2.07×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JustFab audience
TraitClusterScore
ExtroversionTHRILL1.7
Price SensitivityPREMIUM1.31
MindfulnessBALANCE1.2
CreativityOPEN1.18
Healthy LifestyleBALANCE1.09
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for JustFab
CountryShare
United States55.3%
Spain11.3%
United Kingdom10.8%

See JustFab audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does JustFab have in United States?

JustFab has an estimated audience of 2,512,438 people in United States, concentrated in Texas and California.

What is the gender split and age of JustFab fans?

95.9% of JustFab fans are female, 4.1% are male, with an average age of 34.8 years.

Which brands do JustFab fans like most?

JustFab fans show strongest brand affinity for Lulu 黃路梓茵 (11.69×), ShoeDazzle (15.29×), and Sex and the City (3.72×) over the country average.

Where do JustFab fans live in United States?

JustFab fans in United States are most concentrated in Texas (reach 231,737), California (reach 202,085), and Florida (reach 150,300). These three regions account for the largest share of the active audience.

What other brands do JustFab fans also like?

Beyond JustFab itself, the audience over-indexes on ShoeDazzle (15.29×), Sex and the City (3.72×), Old Navy (2.16×), and Macy's (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JustFab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.