Rascasse Audience Intelligence

JustFab Target Market in United States

A data profile of the people who buy, follow and care about JustFab in United States — modelled from more than twelve digital signal sources. JustFab has an estimated audience of 2,493,843 people in United States.

#3among Bags and accessories in United States#1198among Brand in United States#545in Fashion & Accessoires

The average JustFab fan in United States is 34.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include ShoeDazzle, Old Navy, TMZ, with strongest over-indexing on ShoeDazzle (15.29× the country average).

Demographically, the JustFab audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JustFab fan in United States is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for ShoeDazzle.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JustFab profile in United States.

Audience size
2.5M
in United States
Gender
95.9%♀
4.1% male
Age
34.8
average years
Country rank
#11942
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JustFab

95.9% are female, 4.1% are male, average age 34.8.

Fig. 02

Gender split

95.9%
Female
4.1%
Male
Demographic split for JustFab audience in United States
MetricValue
Female95.9%
Male4.1%
Average age34.8
Estimated audience size2,493,843
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the JustFab audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4919%
50+9%
Fig. 04

Worldwide distribution

55.4%

of the worldwide JustFab audience comes from United States.

Worldwide audience distribution share by country for JustFab
CountryShare
United States55.4%
Spain11.3%
United Kingdom10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JustFab audience in United States is strongest.

Fig. 05

Top regions by affinity

JustFab customers by region in United States
#RegionReachAffinity×
01Mississippi~30K1.69×
02Georgia~100K1.48×
03Maryland~60K1.40×
04Alabama~40K1.28×
05South Carolina~50K1.24×
06Delaware~9K1.24×
07Louisiana~40K1.23×
08Connecticut~30K1.21×
09North Carolina~90K1.19×
10Arkansas~20K1.19×
11Tennessee~60K1.18×
12New Mexico~10K1.17×
13Michigan~70K1.09×
14Missouri~40K1.09×
15New Jersey~70K1.08×
16Virginia~70K1.08×
17Nevada~30K1.08×
18Kentucky~30K1.06×
19Colorado~40K1.04×
20Texas~200K1.03×
21West Virginia~10K1.03×
22Rhode Island~8K1.03×
23New York~100K1.02×
24Pennsylvania~90K1.02×
25Ohio~80K1.02×
26Illinois~80K1.00×
27Indiana~50K1.00×
28Kansas~20K1.00×
29Idaho~10K0.99×
30Oklahoma~30K0.96×
31Washington, District of Columbia~7K0.96×
32North Dakota~5K0.95×
33Wyoming~4K0.95×
34Massachusetts~50K0.93×
35Montana~6K0.92×
36Wisconsin~30K0.87×
37Nebraska~10K0.87×
38Florida~100K0.85×
39Maine~8K0.85×
40Washington~40K0.83×
41Utah~20K0.82×
42New Hampshire~8K0.82×
43South Dakota~5K0.82×
44Minnesota~30K0.79×
45Iowa~20K0.78×
46Arizona~40K0.77×
47Alaska~4K0.77×
48Oregon~20K0.75×
49California~200K0.72×
50Hawaii~6K0.55×
Fig. 06

Affinity by region

Affinity by region — JustFab, United States
0.55×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JustFab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JustFab audience
#·InterestCategoryAffinity×
01DougMovies & TV21.08×
02ShoeDazzleFashion & Accessoires15.29×
03Rent the RunwayShopping8.34×
04Sex and the CityMovies & TV3.72×
05Bath & Body WorksShopping3.63×
06QueensTravel & Leisure3.01×
07Fashion NovaShopping2.43×
08TMZInternet & Social Media2.39×
09MarshallsFashion & Accessoires2.21×
10Old NavyFashion & Accessoires2.16×
11Nordstrom rackFashion & Accessoires2.07×
12Macy'sShopping2.04×
13SephoraShopping1.89×
14Heart (novel)Literature1.83×
15GodPolitics & Society1.75×
16DressesFashion & Accessoires1.74×
17Hobby LobbyHome & Garden1.72×
18Kohl'sShopping1.61×
19Women's clothingFashion & Accessoires1.60×
20Sales promotionShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JustFab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JustFab audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
Price SensitivityPREMIUM1.48×
CreativityOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JustFab audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.92×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JustFab's target market in United States?

JustFab's target market in United States covers an estimated 2,493,843 people, concentrated in Texas and California.

02

What is the gender split and age of JustFab customers?

95.9% of the JustFab audience are female, 4.1% are male, with an average age of 34.8 years.

03

Which brands do JustFab fans like most?

JustFab fans show strongest brand affinity for ShoeDazzle (15.29×), Old Navy (2.16×), and TMZ (2.39×) over the country average.

04

Where do JustFab fans live in United States?

JustFab fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do JustFab fans also like?

Beyond JustFab itself, the audience over-indexes on Old Navy (2.16×), TMZ (2.39×), Sex and the City (3.72×), and Macy's (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bags and accessories audiences in United States

See JustFab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JustFab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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