Rascasse Audience Intelligence

Rent the Runway Target Market in United States

A data profile of the people who buy, follow and care about Rent the Runway in United States — modelled from more than twelve digital signal sources. Rent the Runway has an estimated audience of 3,763,084 people in United States.

#15among Fashion in United States#871among Brand in United States#179in Shopping

The average Rent the Runway fan in United States is 40.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Firestone Complete Auto Care, Cynthia Erivo, FabFitFun, with strongest over-indexing on Firestone Complete Auto Care (20.56× the country average).

Demographically, the Rent the Runway audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rent the Runway fan in United States is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rent the Runway profile in United States.

Audience size
3.8M
in United States
Gender
85.2%♀
14.8% male
Age
40.0
average years
Country rank
#8463
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rent the Runway

85.2% are female, 14.8% are male, average age 40.0.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Rent the Runway audience in United States
MetricValue
Female85.2%
Male14.8%
Average age40.0
Estimated audience size3,763,084
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Rent the Runway audience in United States
Age bracketShare%
16-1910%
20-2925%
30-3926%
40-4922%
50+17%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Rent the Runway audience comes from United States.

Worldwide audience distribution share by country for Rent the Runway
CountryShare
United States85.5%
United Kingdom3.6%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rent the Runway audience in United States is strongest.

Fig. 05

Top regions by affinity

Rent the Runway customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K3.00×
02New York~400K1.94×
03Massachusetts~100K1.93×
04New Jersey~200K1.66×
05South Carolina~90K1.55×
06Connecticut~60K1.51×
07Alabama~80K1.47×
08Virginia~100K1.34×
09Georgia~100K1.28×
10Colorado~70K1.25×
11Rhode Island~10K1.25×
12Maryland~80K1.24×
13Vermont~8K1.23×
14North Carolina~100K1.20×
15Louisiana~60K1.18×
16New Hampshire~20K1.16×
17Illinois~100K1.15×
18Tennessee~80K1.12×
19Pennsylvania~100K1.11×
20Mississippi~30K1.07×
21Texas~300K1.00×
22Maine~10K1.00×
23California~400K0.95×
24Minnesota~50K0.92×
25Florida~200K0.87×
26Kentucky~40K0.87×
27Delaware~9K0.87×
28Washington~60K0.85×
29Missouri~50K0.82×
30Oklahoma~30K0.82×
31Michigan~80K0.81×
32Arkansas~20K0.81×
33Montana~8K0.80×
34Wisconsin~40K0.76×
35Oregon~30K0.75×
36Ohio~80K0.73×
37Kansas~20K0.72×
38Nebraska~10K0.70×
39Indiana~50K0.68×
40Nevada~20K0.66×
41Alaska~5K0.61×
42Arizona~50K0.60×
43North Dakota~5K0.60×
44Iowa~20K0.59×
45Idaho~10K0.59×
46Hawaii~9K0.57×
47Utah~20K0.56×
48West Virginia~9K0.55×
49South Dakota~5K0.55×
50New Mexico~9K0.47×
Fig. 06

Affinity by region

Affinity by region — Rent the Runway, United States
0.47×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rent the Runway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rent the Runway audience
#·InterestCategoryAffinity×
01Firestone Complete Auto CareCars & Mobility20.56×
02FabFitFunShopping14.40×
03The LoftMovies & TV8.94×
04Cynthia ErivoMovies & TV8.58×
05ipsyShopping8.14×
06J.Crew FactoryShopping6.74×
07ThredupFashion & Accessoires5.97×
08Olivia DeanMusic & Radio5.08×
09Steve MaddenFashion & Accessoires4.69×
10QueensTravel & Leisure3.40×
11Nordstrom rackFashion & Accessoires2.99×
12SeasonTravel & Leisure2.85×
13Macy'sShopping2.62×
14Family (biology)Kids & Family2.43×
15SephoraShopping2.03×
16MarshallsFashion & Accessoires1.94×
17GodPolitics & Society1.87×
18HandbagsFashion & Accessoires1.86×
19Hobby LobbyHome & Garden1.70×
20DressesFashion & Accessoires1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rent the Runway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rent the Runway audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
Luxury OrientationPREMIUM1.54×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rent the Runway audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Family OrientationCONSERVATISM1.06×
Need for SecurityCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rent the Runway's target market in United States?

Rent the Runway's target market in United States covers an estimated 3,763,084 people, concentrated in New York and California.

02

What is the gender split and age of Rent the Runway customers?

85.2% of the Rent the Runway audience are female, 14.8% are male, with an average age of 40.0 years.

03

Which brands do Rent the Runway fans like most?

Rent the Runway fans show strongest brand affinity for Firestone Complete Auto Care (20.56×), Cynthia Erivo (8.58×), and FabFitFun (14.4×) over the country average.

04

Where do Rent the Runway fans live in United States?

Rent the Runway fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rent the Runway fans also like?

Beyond Rent the Runway itself, the audience over-indexes on Cynthia Erivo (8.58×), FabFitFun (14.4×), Macy's (2.62×), and Nordstrom rack (2.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rent the Runway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rent the Runway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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