Rent the Runway Audience in United States

Rent the Runway logo

Rent the Runway has an estimated audience of 3,711,112 people in United States. 85.2% are female, 14.8% are male, average age 40.0. Top regions: New York, California, Texas. Top brand affinities: Firestone Complete Auto Care, Cynthia Erivo, FabFitFun, Macy's, Nordstrom rack.

The average Rent the Runway fan in United States is 40.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Firestone Complete Auto Care, Cynthia Erivo, FabFitFun, with strongest over-indexing on Firestone Complete Auto Care (20.56× the country average). Demographically, the Rent the Runway audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Rent the Runway fans

Demographic split for Rent the Runway audience in United States
MetricValue
Female85.2%
Male14.8%
Average age40.0
Estimated audience size3,711,112

Audience persona

The typical Rent the Runway fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Rent the Runway in United States
RegionReachAffinity
New York433,0872.09×
California403,6730.99×
Texas328,4461.03×
Florida220,9190.88×
New Jersey166,0271.76×
Georgia150,4121.32×
Illinois150,1631.21×
Massachusetts145,9072×
Pennsylvania143,3841.15×
North Carolina136,7361.22×
Virginia125,7121.39×
South Carolina84,9021.52×
Ohio83,3640.73×
Tennessee82,0091.1×
Michigan81,7570.84×
Maryland79,7621.25×
Alabama76,9391.48×
Colorado74,9511.28×
Washington64,3420.86×
Connecticut57,6151.55×
Louisiana54,6241.14×
Minnesota51,9460.98×
Missouri49,2630.82×
Indiana45,2150.67×
Arizona44,3750.59×
Wisconsin43,5350.78×
Kentucky38,3610.82×
Washington, District of Columbia34,6763.11×
Oregon31,3610.74×
Oklahoma30,3170.74×
Mississippi29,7750.97×
Arkansas23,5790.77×
Kansas20,8550.71×
Utah19,2110.58×
Iowa17,8480.58×
Nevada17,0850.48×
New Hampshire17,0461.17×
Rhode Island14,4951.23×
Nebraska12,8690.69×
Maine12,4170.93×
Idaho10,6000.57×
West Virginia8,7640.51×
Delaware8,7330.85×
Hawaii8,3990.53×
Vermont7,7551.19×
Montana7,5470.73×
New Mexico7,3380.39×
North Dakota4,0820.54×
Alaska3,9850.5×
South Dakota3,8490.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rent the Runway audience
BrandAffinityCategory
Firestone Complete Auto Care20.56×Cars & Mobility
Cynthia Erivo8.58×Movies & TV
FabFitFun14.4×Shopping
Macy's2.62×Shopping
Nordstrom rack2.99×Fashion & Accessoires
J.Crew Factory6.74×Shopping
Queens3.4×Travel & Leisure
Season2.85×Travel & Leisure
Family (biology)2.43×Kids & Family
Thredup5.97×Fashion & Accessoires
ipsy8.14×Shopping
God1.87×Politics & Society
Sephora2.03×Shopping
Olivia Dean5.08×Music & Radio
Marshalls1.94×Fashion & Accessoires
Hobby Lobby1.7×Home & Garden
The Loft8.94×Movies & TV
Steve Madden4.69×Fashion & Accessoires
Dresses1.67×Fashion & Accessoires
Handbags1.86×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rent the Runway audience
TraitClusterScore
Design AffinityPREMIUM2.56
SustainabilityBALANCE2.46
IndulgenceJOY2.11
Luxury OrientationPREMIUM1.68
CreativityOPEN1.62
Pet OwnershipJOY1.56

Worldwide distribution

Worldwide audience distribution share by country for Rent the Runway
CountryShare
United States85.2%
United Kingdom3.7%
Canada3.1%

See Rent the Runway audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Rent the Runway have in United States?

Rent the Runway has an estimated audience of 3,711,112 people in United States, concentrated in New York and California.

What is the gender split and age of Rent the Runway fans?

85.2% of Rent the Runway fans are female, 14.8% are male, with an average age of 40.0 years.

Which brands do Rent the Runway fans like most?

Rent the Runway fans show strongest brand affinity for Firestone Complete Auto Care (20.56×), Cynthia Erivo (8.58×), and FabFitFun (14.4×) over the country average.

Where do Rent the Runway fans live in United States?

Rent the Runway fans in United States are most concentrated in New York (reach 433,087), California (reach 403,673), and Texas (reach 328,446). These three regions account for the largest share of the active audience.

What other brands do Rent the Runway fans also like?

Beyond Rent the Runway itself, the audience over-indexes on Cynthia Erivo (8.58×), FabFitFun (14.4×), Macy's (2.62×), and Nordstrom rack (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rent the Runway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.