Rascasse Audience Intelligence

Thredup Target Market in United States

A data profile of the people who buy, follow and care about Thredup in United States — modelled from more than twelve digital signal sources. Thredup has an estimated audience of 6,916,485 people in United States.

#529among Brand in United States#255in Fashion & Accessoires

The average Thredup fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dinosaur BBQ, Detroit Techno Militia, Cynthia Erivo, with strongest over-indexing on Dinosaur BBQ (1139.07× the country average).

Demographically, the Thredup audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thredup fan in United States is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Dinosaur BBQ.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thredup profile in United States.

Audience size
6.9M
in United States
Gender
88.2%♀
11.8% male
Age
41.5
average years
Country rank
#5074
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thredup

88.2% are female, 11.8% are male, average age 41.5.

Fig. 02

Gender split

88.2%
Female
11.8%
Male
Demographic split for Thredup audience in United States
MetricValue
Female88.2%
Male11.8%
Average age41.5
Estimated audience size6,916,485
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Thredup audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Thredup audience comes from United States.

Worldwide audience distribution share by country for Thredup
CountryShare
United States85.4%
Canada2.0%
Japan1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thredup audience in United States is strongest.

Fig. 05

Top regions by affinity

Thredup customers by region in United States
#RegionReachAffinity×
01Vermont~20K1.98×
02Maine~40K1.62×
03New Hampshire~40K1.51×
04Montana~20K1.34×
05Massachusetts~200K1.28×
06Oregon~90K1.25×
07Washington, District of Columbia~20K1.21×
08Rhode Island~30K1.19×
09Washington~200K1.17×
10Colorado~100K1.14×
11Connecticut~70K1.11×
12New Mexico~40K1.09×
13Idaho~40K1.09×
14Minnesota~100K1.08×
15Virginia~200K1.07×
16New York~400K1.06×
17Wisconsin~100K1.06×
18North Carolina~200K1.05×
19Pennsylvania~200K1.03×
20Maryland~100K1.02×
21Tennessee~100K1.01×
22South Dakota~10K0.97×
23Alaska~10K0.97×
24Michigan~200K0.94×
25California~700K0.93×
26South Carolina~90K0.93×
27Kentucky~80K0.93×
28West Virginia~30K0.93×
29Missouri~100K0.91×
30Georgia~200K0.90×
31Kansas~50K0.90×
32Alabama~80K0.87×
33New Jersey~100K0.86×
34Iowa~50K0.86×
35Indiana~100K0.85×
36Florida~400K0.84×
37Nebraska~30K0.84×
38Illinois~200K0.83×
39Ohio~200K0.83×
40Arizona~100K0.83×
41Arkansas~50K0.83×
42Delaware~20K0.82×
43North Dakota~10K0.82×
44Hawaii~20K0.81×
45Louisiana~70K0.79×
46Mississippi~40K0.75×
47Oklahoma~50K0.73×
48Utah~40K0.73×
49Texas~400K0.70×
50Nevada~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Thredup, United States
0.67×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thredup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thredup audience
#·InterestCategoryAffinity×
01Detroit Techno MilitiaMusic & Radio5574.19×
02Dinosaur BBQFood & Beverages1139.07×
03EFTPOSShopping31.86×
04Shane McMahonFood & Beverages16.99×
05Social enterprisePolitics & Society8.90×
06Cynthia ErivoMovies & TV8.78×
07The LoftMovies & TV8.49×
08Kristin ChenowethMusic & Radio6.93×
09John StamosMovies & TV6.75×
10Olivia DeanMusic & Radio5.32×
11ConsignmentBusiness & Career4.20×
12Charity shopFashion & Accessoires4.11×
13Freight transportCars & Mobility3.48×
14PoshmarkShopping3.34×
15Free PeopleFashion & Accessoires2.95×
16San FranciscoTravel & Leisure2.43×
17SeasonTravel & Leisure2.41×
18Nordstrom rackFashion & Accessoires2.13×
19MarshallsFashion & Accessoires1.92×
20Macy'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thredup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thredup audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
Design AffinityPREMIUM1.43×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thredup audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.81×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thredup's target market in United States?

Thredup's target market in United States covers an estimated 6,916,485 people, concentrated in California and Texas.

02

What is the gender split and age of Thredup customers?

88.2% of the Thredup audience are female, 11.8% are male, with an average age of 41.5 years.

03

Which brands do Thredup fans like most?

Thredup fans show strongest brand affinity for Dinosaur BBQ (1139.07×), Detroit Techno Militia (5574.19×), and Cynthia Erivo (8.78×) over the country average.

04

Where do Thredup fans live in United States?

Thredup fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Thredup fans also like?

Beyond Thredup itself, the audience over-indexes on Detroit Techno Militia (5574.19×), Cynthia Erivo (8.78×), Freight transport (3.48×), and Social enterprise (8.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thredup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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