Thredup Audience in United States

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Thredup has an estimated audience of 6,611,825 people in United States. 88.2% are female, 11.8% are male, average age 41.5. Top regions: California, New York, Texas. Top brand affinities: Dinosaur BBQ, Detroit Techno Militia, Cynthia Erivo, Freight transport, Social enterprise.

The average Thredup fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dinosaur BBQ, Detroit Techno Militia, Cynthia Erivo, with strongest over-indexing on Dinosaur BBQ (1139.07× the country average). Demographically, the Thredup audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Thredup fans

Demographic split for Thredup audience in United States
MetricValue
Female88.2%
Male11.8%
Average age41.5
Estimated audience size6,611,825

Audience persona

The typical Thredup fan in United States is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Dinosaur BBQ.

Top regions in United States

Top regions ranked by reach for Thredup in United States
RegionReachAffinity
California729,2641×
New York413,0951.12×
Texas411,7970.72×
Florida392,7260.88×
Pennsylvania237,0241.06×
North Carolina219,4741.1×
Illinois190,8360.87×
Georgia183,8370.9×
Virginia183,1601.14×
Ohio175,2520.86×
Massachusetts172,8621.33×
Michigan171,5530.99×
Washington163,2601.23×
New Jersey151,6830.9×
Tennessee135,3241.02×
Colorado124,4111.19×
Maryland117,7231.04×
Arizona113,7670.84×
Wisconsin110,4431.11×
Indiana107,0500.89×
Minnesota106,8731.13×
Missouri100,0220.94×
Oregon99,4071.31×
South Carolina91,3080.92×
Kentucky77,9040.94×
Alabama73,6540.8×
Connecticut71,2651.07×
Louisiana66,1180.78×
Oklahoma56,4540.77×
Iowa50,2520.92×
Kansas47,5480.91×
Utah46,3010.78×
Arkansas45,3560.83×
Nevada44,2490.69×
Mississippi37,4340.69×
Maine37,2231.57×
New Hampshire36,8561.41×
New Mexico35,0331.06×
Idaho34,6141.04×
West Virginia26,6550.87×
Nebraska26,3450.79×
Rhode Island24,5871.17×
Washington, District of Columbia24,4261.23×
Hawaii22,7790.8×
Montana22,3181.22×
Vermont21,8371.88×
Delaware13,8290.76×
South Dakota13,7320.9×
Alaska12,4690.88×
North Dakota10,4460.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thredup audience
BrandAffinityCategory
Dinosaur BBQ1139.07×Food & Beverages
Detroit Techno Militia5574.19×Music & Radio
Cynthia Erivo8.78×Movies & TV
Freight transport3.48×Cars & Mobility
Social enterprise8.9×Politics & Society
Poshmark3.34×Shopping
Olivia Dean5.32×Music & Radio
EFTPOS31.86×Shopping
Nordstrom rack2.13×Fashion & Accessoires
Marshalls1.92×Fashion & Accessoires
Season2.41×Travel & Leisure
Consignment4.2×Business & Career
Charity shop4.11×Fashion & Accessoires
Shane McMahon16.99×Food & Beverages
Kristin Chenoweth6.93×Music & Radio
Free People2.95×Fashion & Accessoires
San Francisco2.43×Travel & Leisure
The Loft8.49×Movies & TV
Macy's1.55×Shopping
John Stamos6.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thredup audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
CreativityOPEN1.35
Price SensitivityPREMIUM1.34
Design AffinityPREMIUM1.29
Healthy LifestyleBALANCE1.26
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Thredup
CountryShare
United States84.8%
Canada2.1%
Japan1.7%

See Thredup audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Thredup have in United States?

Thredup has an estimated audience of 6,611,825 people in United States, concentrated in California and New York.

What is the gender split and age of Thredup fans?

88.2% of Thredup fans are female, 11.8% are male, with an average age of 41.5 years.

Which brands do Thredup fans like most?

Thredup fans show strongest brand affinity for Dinosaur BBQ (1139.07×), Detroit Techno Militia (5574.19×), and Cynthia Erivo (8.78×) over the country average.

Where do Thredup fans live in United States?

Thredup fans in United States are most concentrated in California (reach 729,264), New York (reach 413,095), and Texas (reach 411,797). These three regions account for the largest share of the active audience.

What other brands do Thredup fans also like?

Beyond Thredup itself, the audience over-indexes on Detroit Techno Militia (5574.19×), Cynthia Erivo (8.78×), Freight transport (3.48×), and Social enterprise (8.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thredup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.