San Francisco Audience in United States

San Francisco logo

San Francisco has an estimated audience of 27,487,732 people in United States. 55.6% are female, 44.4% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average San Francisco fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.63× the country average). Demographically, the San Francisco audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Francisco fans

Demographic split for San Francisco audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.8
Estimated audience size27,487,732

Audience persona

The typical San Francisco fan in United States is more female, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for San Francisco in United States
RegionReachAffinity
California16,687,8655.52×
Texas2,489,3071.05×
New York1,736,3731.13×
Florida1,580,5670.85×
Illinois975,0041.06×
Washington928,7891.68×
Arizona842,4801.5×
Georgia760,3210.9×
Pennsylvania732,6810.79×
North Carolina669,4880.81×
Virginia667,7601×
Ohio637,8250.75×
New Jersey635,4680.91×
Massachusetts597,0611.1×
Michigan585,3350.81×
Nevada542,9662.04×
Colorado530,5731.22×
Oregon520,0021.65×
Maryland397,9590.84×
Tennessee395,3270.72×
Minnesota388,1370.99×
Indiana379,9760.76×
Missouri364,0460.82×
Utah328,4301.33×
Wisconsin311,7960.75×
Alabama284,3110.74×
South Carolina277,2870.67×
Louisiana269,9480.76×
Connecticut224,6740.81×
Kentucky213,5890.62×
Oklahoma203,7160.67×
Kansas168,4710.78×
Iowa161,7430.71×
Arkansas153,2230.68×
Idaho147,7851.07×
New Mexico129,6300.94×
Mississippi125,0790.55×
Hawaii120,4141.02×
Washington, District of Columbia119,8661.45×
Nebraska101,8270.74×
New Hampshire75,6280.7×
Montana66,0270.87×
Alaska65,2911.11×
Maine65,2640.66×
West Virginia61,9550.48×
Rhode Island56,8770.65×
Delaware43,3890.57×
South Dakota40,7700.64×
North Dakota34,9250.62×
Vermont32,8280.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco audience
BrandAffinityCategory
Capital One18.63×Business & Career
Google Maps17.26×Internet & Social Media
Indeed.com14.21×Business & Career
CarGurus16.99×Cars & Mobility
Enterprise Rent-A-Car17.34×Cars & Mobility
DeviantArt17.75×Internet & Social Media
Beetlejuice11.29×Movies & TV
Circle K15.78×Shopping
Aaron Rodgers14.07×Sports
Diane Keaton13.49×Movies & TV
AccuWeather13.73×Home & Garden
Khan Academy17.06×Business & Career
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
ICloud18.79×Technology & Electronics
Google News11.67×News
Billy Bob Thornton16.32×Movies & TV
Diabetes mellitus awareness12.48×Health
Kendra Scott18.13×Fashion & Accessoires
Dakota Johnson15.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco audience
TraitClusterScore
Early Adopter MentalityPOWER1.48
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.38
IndulgenceJOY1.35
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for San Francisco
CountryShare
United States47.2%
Japan4.4%
United Kingdom4.4%

See San Francisco audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Francisco have in United States?

San Francisco has an estimated audience of 27,487,732 people in United States, concentrated in California and Texas.

What is the gender split and age of San Francisco fans?

55.6% of San Francisco fans are female, 44.4% are male, with an average age of 40.8 years.

Which brands do San Francisco fans like most?

San Francisco fans show strongest brand affinity for Capital One (18.63×), Google Maps (17.26×), and Indeed.com (14.21×) over the country average.

Where do San Francisco fans live in United States?

San Francisco fans in United States are most concentrated in California (reach 16,687,865), Texas (reach 2,489,307), and New York (reach 1,736,373). These three regions account for the largest share of the active audience.

What other brands do San Francisco fans also like?

Beyond San Francisco itself, the audience over-indexes on Google Maps (17.26×), Indeed.com (14.21×), CarGurus (16.99×), and Enterprise Rent-A-Car (17.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.