San Francisco Audience in Germany
San Francisco has an estimated audience of 870,066 people in Germany. 56.3% are female, 43.7% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Spiegel Online, Language education, Jenny Slate, Satire.
The average San Francisco fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Spiegel Online, Language education, with strongest over-indexing on Airbnb (2.8× the country average). Demographically, the San Francisco audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of San Francisco fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 36.1 |
| Estimated audience size | 870,066 |
Audience persona
The typical San Francisco fan in Germany is more female, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,030 | 1.11× |
| Bayern | 175,837 | 1.26× |
| Baden-Württemberg | 143,273 | 1.21× |
| Hessen | 83,563 | 1.26× |
| Niedersachsen | 82,876 | 0.98× |
| Berlin | 46,197 | 1.19× |
| Rheinland-Pfalz | 45,411 | 1.04× |
| Sachsen | 40,017 | 0.94× |
| Schleswig-Holstein | 28,684 | 0.92× |
| Brandenburg | 23,056 | 0.85× |
| Hamburg | 21,734 | 1.11× |
| Thüringen | 19,931 | 0.9× |
| Sachsen-Anhalt | 16,684 | 0.74× |
| Mecklenburg-Vorpommern | 11,375 | 0.68× |
| Saarland | 9,325 | 0.87× |
| Bremen | 6,991 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 2.8× | Travel & Leisure |
| Spiegel Online | 2.04× | News |
| Language education | 5.36× | Business & Career |
| Jenny Slate | 21.69× | Movies & TV |
| Satire | 3.84× | Literature |
| Breuninger | 2.56× | Fashion & Accessoires |
| Golden Gate Bridge | 40.48× | Travel & Leisure |
| Livemusic | 2.57× | Music & Radio |
| Lingerie | 2.68× | Fashion & Accessoires |
| Tony Danza | 17.14× | Movies & TV |
| Stuttgart | 2.51× | Travel & Leisure |
| Hairstyle | 2.28× | Beauty & Wellness |
| Vacation rental | 3.08× | Travel & Leisure |
| Primark | 2.11× | Shopping |
| H&M | 1.62× | Shopping |
| Canada | 2.17× | Travel & Leisure |
| Gala | 1.63× | News |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
| Hermès | 1.8× | Fashion & Accessoires |
| Lieferando.de | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| Travelling | THRILL | 1.77 |
| Sustainability | BALANCE | 1.75 |
| Urban Lifestyle | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.2% |
| Japan | 4.4% |
| United Kingdom | 4.4% |
See San Francisco audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does San Francisco have in Germany?
San Francisco has an estimated audience of 870,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of San Francisco fans?
56.3% of San Francisco fans are female, 43.7% are male, with an average age of 36.1 years.
Which brands do San Francisco fans like most?
San Francisco fans show strongest brand affinity for Airbnb (2.8×), Spiegel Online (2.04×), and Language education (5.36×) over the country average.
Where do San Francisco fans live in Germany?
San Francisco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,030), Bayern (reach 175,837), and Baden-Württemberg (reach 143,273). These three regions account for the largest share of the active audience.
What other brands do San Francisco fans also like?
Beyond San Francisco itself, the audience over-indexes on Spiegel Online (2.04×), Language education (5.36×), Jenny Slate (21.69×), and Satire (3.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for San Francisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.