Language education Audience in Germany
Language education has an estimated audience of 2,761,293 people in Germany. 61.9% are female, 38.1% are male, average age 35.9. Top brand affinities: Foreign language, Language, British English, American English, Duolingo.
Top brand affinities include Foreign language, Language, British English, with strongest over-indexing on Foreign language (11.96× the country average). Demographically, the Language education audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Language education fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 35.9 |
| Estimated audience size | 2,761,293 |
Audience persona
The typical Language education fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Foreign language.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foreign language | 11.96× | Business & Career |
| Language | 6.83× | Business & Career |
| British English | 9.25× | Politics & Society |
| American English | 5.87× | Business & Career |
| Duolingo | 8.28× | Business & Career |
| English language | 6.5× | Politics & Society |
| Private university | 10.5× | Business & Career |
| College | 4.3× | Business & Career |
| German language | 2.91× | Politics & Society |
| Germany | 1.59× | Travel & Leisure |
| Travel photography | 3.45× | Technology & Electronics |
| Training | 2.34× | Sports |
| Communication | 2.24× | Technology & Electronics |
| Journalism | 3.73× | Business & Career |
| United States | 3.06× | Travel & Leisure |
| Deutsch lernen | 4.02× | Business & Career |
| Goethe-Institut | 10.65× | Politics & Society |
| Employment | 2.17× | Business & Career |
| Europe | 1.6× | Travel & Leisure |
| Babbel | 7.32× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Convenience Orientation | PREMIUM | 1.43 |
| Mindfulness | BALANCE | 1.37 |
| Career Orientation | POWER | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.5% |
| United States | 9.0% |
| China | 6.3% |
See Language education audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Language education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.