A data profile of the people who buy, follow and care about Language education in Germany — modelled from more than twelve digital signal sources. Language education has an estimated audience of 2,761,293 people in Germany.
Language education has an estimated audience of 2,761,293 people in Germany. 61.9% are female, 38.1% are male, average age 35.9. Top brand affinities: Foreign language, Language, British English, American English, Duolingo.
Top brand affinities include Foreign language, Language, British English, with strongest over-indexing on Foreign language (11.96× the country average).
Demographically, the Language education audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Language education fan in Germany is more female, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Foreign language.
The key figures that characterise the Language education profile in Germany.
61.9% are female, 38.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 35.9 |
| Estimated audience size | 2,761,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Language education audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 12.5% |
| United States | 9.0% |
| China | 6.3% |
The strongest cross-interests of the Language education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foreign language | Business & Career | 11.96× | ||
| 02 | Goethe-Institut | Politics & Society | 10.65× | ||
| 03 | Private university | Business & Career | 10.50× | ||
| 04 | British English | Politics & Society | 9.25× | ||
| 05 | Duolingo | Business & Career | 8.28× | ||
| 06 | Language | Business & Career | 6.83× | ||
| 07 | English language | Politics & Society | 6.50× | ||
| 08 | American English | Business & Career | 5.87× | ||
| 09 | Continuing education | Business & Career | 4.41× | ||
| 10 | College | Business & Career | 4.30× | ||
| 11 | Deutsch lernen | Business & Career | 4.02× | ||
| 12 | Journalism | Business & Career | 3.73× | ||
| 13 | Travel photography | Technology & Electronics | 3.45× | ||
| 14 | United States | Travel & Leisure | 3.06× | ||
| 15 | German language | Politics & Society | 2.91× | ||
| 16 | Training | Sports | 2.34× | ||
| 17 | Communication | Technology & Electronics | 2.24× | ||
| 18 | Employment | Business & Career | 2.17× | ||
| 19 | Europe | Travel & Leisure | 1.60× | ||
| 20 | Germany | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.70× | |
| Spirituality | BALANCE | 1.61× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Patriotism | CONSERVATISM | 0.91× | |
| DIY Mentality | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Language education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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