Employment Audience in Germany
Employment has an estimated audience of 12,493,928 people in Germany. 50.9% are female, 49.1% are male, average age 39.8. Top brand affinities: Congstar, Satire, Jan Josef Liefers, Terence Hill, Transfermarkt.
Top brand affinities include Congstar, Satire, Jan Josef Liefers, with strongest over-indexing on Congstar (7.7× the country average). Demographically, the Employment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.8 |
| Estimated audience size | 12,493,928 |
Audience persona
The typical Employment fan in Germany is balanced, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Congstar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 7.7× | Technology & Electronics |
| Satire | 6.52× | Literature |
| Jan Josef Liefers | 8.84× | Movies & TV |
| Terence Hill | 7.42× | Movies & TV |
| Transfermarkt | 3.36× | Sports |
| German television comedy | 6.69× | Movies & TV |
| Karoline Herfurth | 8.9× | Movies & TV |
| Apple Store | 7.32× | Shopping |
| limango | 7.62× | Shopping |
| The Voice Kids | 9.14× | Movies & TV |
| Western Union | 4.3× | Business & Career |
| Headphones | 5.68× | Technology & Electronics |
| Country rap | 5.33× | Music & Radio |
| Lieferando.de | 2.19× | Food & Beverages |
| Pets | 1.53× | Pets & Animals |
| Hygiene | 2.71× | Beauty & Wellness |
| Vacations | 2.28× | Travel & Leisure |
| Family | 1.62× | Kids & Family |
| Allgäu | 4.67× | Travel & Leisure |
| Spiegel Online | 1.69× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Career Orientation | POWER | 1.2 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.