Employment Audience in Germany
Employment has an estimated audience of 12,493,928 people in Germany. 50.9% are female, 49.1% are male, average age 39.8. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Snow White (Fables), KLIX (AM).
Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Employment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.8 |
| Estimated audience size | 12,493,928 |
Audience persona
The typical Employment fan in Germany is balanced, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Home Delivery | 2× | Food & Beverages |
| Snow White (Fables) | 1.58× | Literature |
| KLIX (AM) | 1.69× | Music & Radio |
| Corfu (regional unit) | 1.95× | Travel & Leisure |
| Figure painting (hobby) | 2.4× | Arts & Culture |
| Esra Erol | 3.09× | Movies & TV |
| Volvo V60 | 2.49× | Cars & Mobility |
| Keeper (password manager) | 2.21× | Technology & Electronics |
| Gilbert Burns (fighter) | 8.15× | Sports |
| BULLDOG Gin | 8.13× | Food & Beverages |
| The Equalizer | 2.21× | Movies & TV |
| Cachorro | 1.55× | Pets & Animals |
| Glashütte | 1.9× | Travel & Leisure |
| Pantsuit | 2.77× | Fashion & Accessoires |
| Medieval fantasy | 4.51× | Literature |
| La Crosse, Wisconsin | 2.26× | Travel & Leisure |
| Zagreb | 1.57× | Travel & Leisure |
| Coworking | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Career Orientation | POWER | 1.2 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.