Public administration Audience in Germany

Public administration has an estimated audience of 1,178,901 people in Germany. 58.8% are female, 41.2% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities: Walk-in clinic, Government, NewYork–Presbyterian Hospital, Massachusetts General Hospital, Florence Nightingale.
The average Public administration fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities include Walk-in clinic, Government, NewYork–Presbyterian Hospital, with strongest over-indexing on Walk-in clinic (83.88× the country average). Demographically, the Public administration audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Public administration fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.4 |
| Estimated audience size | 1,178,901 |
Audience persona
The typical Public administration fan in Germany is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Walk-in clinic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 254,658 | 0.99× |
| Baden-Württemberg | 136,336 | 0.85× |
| Berlin | 125,648 | 2.38× |
| Bayern | 120,137 | 0.63× |
| Niedersachsen | 116,448 | 1.02× |
| Hessen | 81,096 | 0.9× |
| Brandenburg | 48,938 | 1.34× |
| Rheinland-Pfalz | 47,619 | 0.81× |
| Sachsen | 40,596 | 0.7× |
| Schleswig-Holstein | 33,344 | 0.79× |
| Sachsen-Anhalt | 31,613 | 1.03× |
| Mecklenburg-Vorpommern | 25,438 | 1.13× |
| Hamburg | 23,030 | 0.86× |
| Thüringen | 22,855 | 0.76× |
| Bremen | 11,831 | 1.17× |
| Saarland | 9,115 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Walk-in clinic | 83.88× | Health |
| Government | 51.07× | Politics & Society |
| NewYork–Presbyterian Hospital | 71.04× | Health |
| Massachusetts General Hospital | 69.7× | Health |
| Florence Nightingale | 63.74× | Politics & Society |
| Legal education | 29.53× | Business & Career |
| Law firm | 24.36× | Business & Career |
| Civil law (common law) | 25.54× | Politics & Society |
| Advocate | 40.67× | Politics & Society |
| Training | 6.32× | Sports |
| Geography | 9.04× | Business & Career |
| Politics | 5.36× | Politics & Society |
| International relations | 20.16× | Business & Career |
| Judge | 16.58× | Business & Career |
| Employment | 5.48× | Business & Career |
| Law | 6.3× | Business & Career |
| Science | 4.86× | Business & Career |
| Public sector | 16.84× | Business & Career |
| Editor-in-chief | 34.44× | News |
| Law clerk | 47.12× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Sustainability | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.46 |
| Sports Activity | POWER | 1.43 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 14.1% |
| Japan | 7.4% |
See Public administration audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Public administration have in Germany?
Public administration has an estimated audience of 1,178,901 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Public administration fans?
58.8% of Public administration fans are female, 41.2% are male, with an average age of 41.4 years.
Which brands do Public administration fans like most?
Public administration fans show strongest brand affinity for Walk-in clinic (83.88×), Government (51.07×), and NewYork–Presbyterian Hospital (71.04×) over the country average.
Where do Public administration fans live in Germany?
Public administration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 254,658), Baden-Württemberg (reach 136,336), and Berlin (reach 125,648). These three regions account for the largest share of the active audience.
What other brands do Public administration fans also like?
Beyond Public administration itself, the audience over-indexes on Government (51.07×), NewYork–Presbyterian Hospital (71.04×), Massachusetts General Hospital (69.7×), and Florence Nightingale (63.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.