Rascasse Audience Intelligence

Public administration Audience in Germany

A data profile of the people who buy, follow and care about Public administration in Germany — modelled from more than twelve digital signal sources. Public administration has an estimated audience of 1,178,901 people in Germany.

#172among Field of study in Germany#2827among Topic in Germany#512in Business & Career

The average Public administration fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg.

Top brand affinities include Walk-in clinic, Government, NewYork–Presbyterian Hospital, with strongest over-indexing on Walk-in clinic (83.88× the country average).

Demographically, the Public administration audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public administration fan in Germany is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Walk-in clinic.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public administration profile in Germany.

Audience size
1.2M
in Germany
Gender
58.8%♀
41.2% male
Age
41.4
average years
Country rank
#5620
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public administration fans

58.8% are female, 41.2% are male, average age 41.4.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Public administration audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age41.4
Estimated audience size1,178,901
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Public administration audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Public administration audience comes from Germany.

Worldwide audience distribution share by country for Public administration
CountryShare
United States25.2%
Brazil14.1%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public administration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public administration fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.97×
02Bremen~20K1.89×
03Hessen~200K1.87×
04Brandenburg~40K1.16×
05Mecklenburg-Vorpommern~20K1.04×
06Schleswig-Holstein~40K1.03×
07Sachsen-Anhalt~30K1.01×
08Niedersachsen~100K0.96×
09Nordrhein-Westfalen~200K0.90×
10Hamburg~20K0.90×
11Saarland~10K0.90×
12Thüringen~30K0.89×
13Rheinland-Pfalz~50K0.87×
14Baden-Württemberg~100K0.81×
15Sachsen~50K0.78×
16Bayern~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Public administration, Germany
0.64×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public administration audience
#·InterestCategoryAffinity×
01Walk-in clinicHealth83.88×
02NewYork–Presbyterian HospitalHealth71.04×
03Massachusetts General HospitalHealth69.70×
04Florence NightingalePolitics & Society63.74×
05GovernmentPolitics & Society51.07×
06Law clerkBusiness & Career47.12×
07AdvocatePolitics & Society40.67×
08Editor-in-chiefNews34.44×
09Legal educationBusiness & Career29.53×
10Civil law (common law)Politics & Society25.54×
11Law firmBusiness & Career24.36×
12International relationsBusiness & Career20.16×
13Public sectorBusiness & Career16.84×
14JudgeBusiness & Career16.58×
15GeographyBusiness & Career9.04×
16TrainingSports6.32×
17LawBusiness & Career6.30×
18EmploymentBusiness & Career5.48×
19PoliticsPolitics & Society5.36×
20ScienceBusiness & Career4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public administration audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.22×
PatriotismCONSERVATISM2.62×
Career OrientationPOWER2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public administration audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
MindfulnessBALANCE0.90×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public administration have in Germany?

Public administration has an estimated audience of 1,178,901 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Public administration fans?

58.8% of Public administration fans are female, 41.2% are male, with an average age of 41.4 years.

03

Which brands do Public administration fans like most?

Public administration fans show strongest brand affinity for Walk-in clinic (83.88×), Government (51.07×), and NewYork–Presbyterian Hospital (71.04×) over the country average.

04

Where do Public administration fans live in Germany?

Public administration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Hessen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Public administration fans also like?

Beyond Public administration itself, the audience over-indexes on Government (51.07×), NewYork–Presbyterian Hospital (71.04×), Massachusetts General Hospital (69.7×), and Florence Nightingale (63.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Public administration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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