Rascasse Audience Intelligence

Advocate Audience in Germany

A data profile of the people who buy, follow and care about Advocate in Germany — modelled from more than twelve digital signal sources. Advocate has an estimated audience of 339,502 people in Germany.

#5774among Topic in Germany#782in Politics & Society

The average Advocate fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Public administration, Attorney at law, Tagesschau, with strongest over-indexing on Public administration (40.67× the country average).

Demographically, the Advocate audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Advocate fan in Germany is more male, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Public administration.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advocate profile in Germany.

Audience size
340K
in Germany
Gender
43.2%♀
56.8% male
Age
43.8
average years
Country rank
#15872
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advocate fans

43.2% are female, 56.8% are male, average age 43.8.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Advocate audience in Germany
MetricValue
Female43.2%
Male56.8%
Average age43.8
Estimated audience size339,502
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Advocate audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3923%
40-4929%
50+25%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Advocate audience comes from Germany.

Worldwide audience distribution share by country for Advocate
CountryShare
United States28.1%
Brazil12.7%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advocate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Advocate fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K2.19×
02Berlin~20K1.29×
03Brandenburg~10K1.26×
04Mecklenburg-Vorpommern~7K1.10×
05Sachsen~20K1.03×
06Baden-Württemberg~50K0.97×
07Hamburg~7K0.96×
08Saarland~4K0.90×
09Hessen~20K0.88×
10Bayern~50K0.87×
11Thüringen~7K0.86×
12Schleswig-Holstein~10K0.85×
13Rheinland-Pfalz~10K0.84×
14Niedersachsen~30K0.81×
15Sachsen-Anhalt~7K0.81×
16Nordrhein-Westfalen~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Advocate, Germany
0.78×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advocate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advocate audience
#·InterestCategoryAffinity×
01Attorney at lawPolitics & Society50.58×
02Public administrationBusiness & Career40.67×
03Civil servicePolitics & Society17.97×
04Villarreal CFSports14.95×
05Everton F.C.Sports12.94×
06Belgium national football teamSports12.77×
07Serge GnabrySports10.32×
08Leroy SanéSports9.58×
09GitHubInternet & Social Media6.20×
10Web serverTechnology & Electronics6.02×
11Leon GoretzkaSports5.98×
12Risk managementBusiness & Career5.76×
13Ligue 1Sports5.64×
14Junge FreiheitNews3.89×
15TagesschauMovies & TV3.08×
16Efficient energy useTechnology & Electronics3.07×
17Solar energyHome & Garden2.89×
18CommerzbankBusiness & Career2.51×
19AutoScout24Cars & Mobility2.11×
20Müller (company)Food & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advocate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advocate audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.55×
Need for SecurityCONSERVATISM1.88×
SpiritualityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advocate audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
CreativityOPEN0.78×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advocate have in Germany?

Advocate has an estimated audience of 339,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Advocate fans?

43.2% of Advocate fans are female, 56.8% are male, with an average age of 43.8 years.

03

Which brands do Advocate fans like most?

Advocate fans show strongest brand affinity for Public administration (40.67×), Attorney at law (50.58×), and Tagesschau (3.08×) over the country average.

04

Where do Advocate fans live in Germany?

Advocate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Advocate fans also like?

Beyond Advocate itself, the audience over-indexes on Attorney at law (50.58×), Tagesschau (3.08×), Civil service (17.97×), and GitHub (6.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Advocate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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