Advocate Audience in Germany
Advocate has an estimated audience of 339,502 people in Germany. 43.2% are female, 56.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Public administration, Jotex, Legal expenses insurance, Attorney at law, Western Union.
The average Advocate fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Public administration, Jotex, Legal expenses insurance, with strongest over-indexing on Public administration (37× the country average). Demographically, the Advocate audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Advocate fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 43.8 |
| Estimated audience size | 339,502 |
Audience persona
The typical Advocate fan in Germany is more male, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Public administration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,925 | 0.67× |
| Baden-Württemberg | 45,870 | 0.99× |
| Bayern | 45,492 | 0.83× |
| Niedersachsen | 25,546 | 0.77× |
| Berlin | 19,183 | 1.26× |
| Sachsen | 17,120 | 1.03× |
| Hessen | 16,262 | 0.63× |
| Brandenburg | 13,968 | 1.33× |
| Rheinland-Pfalz | 12,441 | 0.73× |
| Schleswig-Holstein | 9,978 | 0.82× |
| Mecklenburg-Vorpommern | 7,574 | 1.17× |
| Bremen | 7,374 | 2.54× |
| Thüringen | 6,845 | 0.79× |
| Hamburg | 6,566 | 0.86× |
| Sachsen-Anhalt | 6,407 | 0.73× |
| Saarland | 3,539 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public administration | 37× | Business & Career |
| Jotex | 78.71× | Shopping |
| Legal expenses insurance | 18.63× | Business & Career |
| Attorney at law | 30.13× | Politics & Society |
| Western Union | 7.34× | Business & Career |
| Real property | 7.81× | Home & Garden |
| GitHub | 7.58× | Internet & Social Media |
| Civil service | 14.29× | Politics & Society |
| Ligue 1 | 6.24× | Sports |
| Tagesschau | 2.24× | Movies & TV |
| Dailymotion | 7.74× | Movies & TV |
| Everton F.C. | 12.09× | Sports |
| Leroy Sané | 10.85× | Sports |
| Serge Gnabry | 12.11× | Sports |
| Pets | 1.71× | Pets & Animals |
| Markus Lanz | 3.26× | Movies & TV |
| Commerzbank | 2.27× | Business & Career |
| Satire | 3.95× | Literature |
| Leon Goretzka | 7.57× | Sports |
| Consumer protection | 4.29× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.21 |
| Need for Security | CONSERVATISM | 1.64 |
| Career Orientation | POWER | 1.53 |
| Spirituality | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 12.7% |
| Italy | 6.9% |
See Advocate audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Advocate have in Germany?
Advocate has an estimated audience of 339,502 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Advocate fans?
43.2% of Advocate fans are female, 56.8% are male, with an average age of 43.8 years.
Which brands do Advocate fans like most?
Advocate fans show strongest brand affinity for Public administration (37×), Jotex (78.71×), and Legal expenses insurance (18.63×) over the country average.
Where do Advocate fans live in Germany?
Advocate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,925), Baden-Württemberg (reach 45,870), and Bayern (reach 45,492). These three regions account for the largest share of the active audience.
What other brands do Advocate fans also like?
Beyond Advocate itself, the audience over-indexes on Jotex (78.71×), Legal expenses insurance (18.63×), Attorney at law (30.13×), and Western Union (7.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.