Rascasse Audience Intelligence

Advocate Audience in United States

A data profile of the people who buy, follow and care about Advocate in United States — modelled from more than twelve digital signal sources. Advocate has an estimated audience of 5,218,410 people in United States.

#3672among Topic in United States#406in Politics & Society

The average Advocate fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Civil service, Public administration, Web server, with strongest over-indexing on Civil service (8.8× the country average).

Demographically, the Advocate audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Advocate fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Civil service.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advocate profile in United States.

Audience size
5.2M
in United States
Gender
53.8%♀
46.2% male
Age
43.7
average years
Country rank
#6419
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advocate fans

53.8% are female, 46.2% are male, average age 43.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Advocate audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.7
Estimated audience size5,218,410
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Advocate audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Advocate audience comes from United States.

Worldwide audience distribution share by country for Advocate
CountryShare
United States28.1%
Brazil12.7%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advocate audience in United States is strongest.

Fig. 05

Top regions by affinity

Advocate fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K2.80×
02Illinois~400K2.41×
03Massachusetts~100K1.38×
04Hawaii~30K1.18×
05California~600K1.12×
06Mississippi~50K1.11×
07Washington, District of Columbia~20K1.11×
08North Carolina~200K1.05×
09Texas~500K1.04×
10Maryland~90K1.04×
11Georgia~200K1.03×
12Indiana~100K1.03×
13Virginia~100K1.02×
14Arkansas~40K1.02×
15Arizona~100K0.99×
16Alaska~10K0.99×
17Florida~300K0.98×
18Kentucky~60K0.98×
19Oklahoma~60K0.98×
20Alabama~70K0.97×
21Rhode Island~20K0.96×
22North Dakota~10K0.96×
23Wisconsin~70K0.95×
24Kansas~40K0.95×
25West Virginia~20K0.94×
26Michigan~100K0.93×
27Washington~100K0.93×
28South Dakota~10K0.93×
29Pennsylvania~200K0.92×
30New Jersey~100K0.92×
31Idaho~20K0.91×
32New Mexico~20K0.91×
33Delaware~10K0.91×
34Ohio~100K0.90×
35Tennessee~90K0.90×
36New York~300K0.89×
37Connecticut~50K0.89×
38Missouri~70K0.88×
39South Carolina~70K0.88×
40Nebraska~20K0.88×
41Oregon~50K0.87×
42Iowa~40K0.86×
43Minnesota~60K0.84×
44Nevada~40K0.84×
45Montana~10K0.82×
46Colorado~70K0.79×
47Utah~40K0.79×
48Vermont~7K0.77×
49New Hampshire~20K0.76×
50Maine~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Advocate, United States
0.73×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advocate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advocate audience
#·InterestCategoryAffinity×
01Civil servicePolitics & Society8.80×
02Public administrationBusiness & Career6.53×
03Web serverTechnology & Electronics4.61×
04ImmigrationPolitics & Society3.72×
05Sustainable energyHome & Garden3.04×
06Non-alcoholic beverageFood & Beverages2.63×
07Renewable energyBusiness & Career2.51×
08Master of Business AdministrationBusiness & Career2.48×
09Milwaukee BrewersSports2.42×
10Real propertyHome & Garden1.97×
11Detroit TigersSports1.95×
12InnovationBusiness & Career1.93×
13NASDAQBusiness & Career1.86×
14Las VegasTravel & Leisure1.79×
15Ace HardwareHome & Garden1.79×
16GeneticsKids & Family1.72×
17RadioTechnology & Electronics1.71×
18Charitable organizationPolitics & Society1.71×
19United Parcel ServiceBusiness & Career1.60×
20The UPS StoreShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advocate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advocate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Community OrientationOPEN1.72×
Career OrientationPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advocate audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Luxury OrientationPREMIUM0.80×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advocate have in United States?

Advocate has an estimated audience of 5,218,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Advocate fans?

53.8% of Advocate fans are female, 46.2% are male, with an average age of 43.7 years.

03

Which brands do Advocate fans like most?

Advocate fans show strongest brand affinity for Civil service (8.8×), Public administration (6.53×), and Web server (4.61×) over the country average.

04

Where do Advocate fans live in United States?

Advocate fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Illinois (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Advocate fans also like?

Beyond Advocate itself, the audience over-indexes on Public administration (6.53×), Web server (4.61×), Sustainable energy (3.04×), and Renewable energy (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Advocate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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