Advocate Audience in United States

Advocate logo

Advocate has an estimated audience of 5,218,410 people in United States. 53.8% are female, 46.2% are male, average age 43.7. Top regions: California, Texas, Illinois. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Wok, Nationality, Goop.

The average Advocate fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Advocate audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Advocate fans

Demographic split for Advocate audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.7
Estimated audience size5,218,410

Audience persona

The typical Advocate fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Advocate in United States
RegionReachAffinity
California683,7941.19×
Texas476,0251.06×
Illinois396,8492.28×
Florida381,6881.08×
New York290,3741×
Louisiana206,4863.07×
Georgia173,5821.08×
Pennsylvania163,3420.93×
North Carolina156,0210.99×
Massachusetts151,4901.47×
Ohio145,1360.9×
Michigan133,6370.98×
Virginia131,4381.03×
New Jersey126,4030.95×
Arizona108,7631.02×
Washington103,5160.99×
Tennessee99,4230.95×
Indiana92,3720.97×
Maryland91,5441.02×
Missouri74,0470.88×
Alabama70,9510.97×
Colorado70,1840.85×
South Carolina69,2400.88×
Wisconsin68,5250.87×
Minnesota64,9090.87×
Kentucky58,8730.9×
Oregon54,1220.9×
Oklahoma53,4370.92×
Mississippi48,6701.13×
Connecticut47,9650.92×
Nevada43,1390.85×
Arkansas40,5780.94×
Utah36,8660.79×
Kansas36,5240.89×
Iowa34,6740.81×
Hawaii26,9871.2×
West Virginia22,5800.93×
New Mexico22,5710.86×
Idaho22,3380.85×
Nebraska21,9640.84×
Washington, District of Columbia19,3221.23×
Rhode Island16,5351×
New Hampshire15,1180.74×
Maine12,2970.66×
Delaware10,9390.76×
Montana10,7820.74×
Alaska9,9020.89×
South Dakota9,8710.82×
North Dakota8,3270.78×
Vermont6,1830.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advocate audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan16.45×Politics & Society
Wok11.29×Food & Beverages
Nationality3.59×Politics & Society
Goop8.96×Internet & Social Media
Guitarist (magazine)19.02×Music & Radio
Grace Slick13×Music & Radio
Hibachi11.47×Food & Beverages
Grinch5.68×Movies & TV
Google Home9.06×Technology & Electronics
headspace12.95×Health
El Paso County, Colorado17.28×Travel & Leisure
Cherish (group)14.42×Music & Radio
Hipster11.77×Politics & Society
Vocal harmony5.3×Music & Radio
Progressive rock2.23×Music & Radio
TV Fanatic10.6×Movies & TV
Ira Glass16.43×Music & Radio
Fairy godmother7.04×Literature
Preta Gil17.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advocate audience
TraitClusterScore
Quality AwarenessPREMIUM1.64
Family OrientationCONSERVATISM1.6
Community OrientationOPEN1.46
PatriotismCONSERVATISM1.39
SpiritualityBALANCE1.37
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Advocate
CountryShare
United States28.1%
Brazil12.7%
Italy6.9%

See Advocate audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Advocate have in United States?

Advocate has an estimated audience of 5,218,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Advocate fans?

53.8% of Advocate fans are female, 46.2% are male, with an average age of 43.7 years.

Which brands do Advocate fans like most?

Advocate fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (16.45×), and Wok (11.29×) over the country average.

Where do Advocate fans live in United States?

Advocate fans in United States are most concentrated in California (reach 683,794), Texas (reach 476,025), and Illinois (reach 396,849). These three regions account for the largest share of the active audience.

What other brands do Advocate fans also like?

Beyond Advocate itself, the audience over-indexes on Governor of Michigan (16.45×), Wok (11.29×), Nationality (3.59×), and Goop (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.