Milwaukee Brewers Audience in United States

Milwaukee Brewers logo

Milwaukee Brewers has an estimated audience of 14,718,257 people in United States. 38.0% are female, 62.0% are male, average age 39.3. Top regions: Wisconsin, Illinois, California. Top brand affinities: Detroit Tigers, Seattle Mariners, Pittsburgh Pirates, Texas Rangers (baseball), Good Morning (film).

The average Milwaukee Brewers fan in United States is 39.3 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, California. Top brand affinities include Detroit Tigers, Seattle Mariners, Pittsburgh Pirates, with strongest over-indexing on Detroit Tigers (17.67× the country average). Demographically, the Milwaukee Brewers audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Milwaukee Brewers fans

Demographic split for Milwaukee Brewers audience in United States
MetricValue
Female38.0%
Male62.0%
Average age39.3
Estimated audience size14,718,257

Audience persona

The typical Milwaukee Brewers fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Milwaukee Brewers in United States
RegionReachAffinity
Wisconsin3,780,00031.94×
Illinois1,112,5262.27×
California381,4860.24×
Florida335,8290.34×
Texas232,0640.18×
Indiana223,6630.83×
Pennsylvania207,9680.42×
Minnesota204,8860.97×
Iowa204,7261.69×
Michigan196,7130.51×
Ohio176,8460.39×
Arizona157,4980.52×
New York154,2370.19×
Missouri145,0170.61×
North Carolina106,3360.24×
Tennessee105,1330.36×
New Jersey100,9880.27×
Georgia87,5570.19×
Kentucky76,8690.42×
Colorado76,6700.33×
Washington75,4230.26×
Virginia72,2070.2×
Nevada55,2210.39×
South Carolina54,8330.25×
Massachusetts47,3990.16×
Alabama39,8210.19×
Maryland38,5070.15×
Oregon35,9560.21×
Arkansas35,8440.3×
Louisiana33,5780.18×
Kansas30,8670.27×
Utah29,4480.22×
Oklahoma28,5750.17×
Mississippi27,6410.23×
Nebraska25,9720.35×
Connecticut25,5920.17×
Montana22,3880.55×
Idaho19,7680.27×
New Mexico18,3460.25×
South Dakota18,1850.53×
Delaware15,3000.38×
West Virginia13,3240.19×
Hawaii13,2940.21×
Alaska12,3330.39×
North Dakota11,9670.4×
Maine11,2830.21×
New Hampshire9,2780.16×
Wyoming8,4430.39×
Washington, District of Columbia7,2370.16×
Rhode Island6,2980.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milwaukee Brewers audience
BrandAffinityCategory
Detroit Tigers17.67×Sports
Seattle Mariners20.34×Sports
Pittsburgh Pirates25.43×Sports
Texas Rangers (baseball)15.51×Sports
Good Morning (film)23.21×Movies & TV
Kwik Trip17.63×Shopping
Wisconsin Badgers men's basketball33.14×Sports
Associated Banc-Corp23.28×Business & Career
Wisconsin Badgers25.16×Sports
PackersNews20.94×Sports
Green Bay Packers5.57×Sports
Festival Foods22.32×Shopping
Soccer2.63×Sports
Texas A&M Aggies baseball29.82×Sports
Kansas City Royals10.04×Sports
Mississippi State Bulldogs baseball28.64×Sports
University of Wisconsin–Madison14.71×Business & Career
Culture2.1×Literature
Food and drink1.7×Food & Beverages
medicina natural12.93×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milwaukee Brewers audience
TraitClusterScore
Convenience OrientationPREMIUM1.22
ExtroversionTHRILL1.16
Family OrientationCONSERVATISM1.16
Price SensitivityPREMIUM1.12
TraditionCONSERVATISM1.11
SpiritualityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Milwaukee Brewers
CountryShare
United States88.9%
Mexico2.7%
Canada1.6%

See Milwaukee Brewers audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Milwaukee Brewers have in United States?

Milwaukee Brewers has an estimated audience of 14,718,257 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Milwaukee Brewers fans?

38.0% of Milwaukee Brewers fans are female, 62.0% are male, with an average age of 39.3 years.

Which brands do Milwaukee Brewers fans like most?

Milwaukee Brewers fans show strongest brand affinity for Detroit Tigers (17.67×), Seattle Mariners (20.34×), and Pittsburgh Pirates (25.43×) over the country average.

Where do Milwaukee Brewers fans live in United States?

Milwaukee Brewers fans in United States are most concentrated in Wisconsin (reach 3,780,000), Illinois (reach 1,112,526), and California (reach 381,486). These three regions account for the largest share of the active audience.

What other brands do Milwaukee Brewers fans also like?

Beyond Milwaukee Brewers itself, the audience over-indexes on Seattle Mariners (20.34×), Pittsburgh Pirates (25.43×), Texas Rangers (baseball) (15.51×), and Good Morning (film) (23.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee Brewers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.