Rascasse Audience Intelligence

Kansas City Royals Audience in United States

A data profile of the people who buy, follow and care about Kansas City Royals in United States — modelled from more than twelve digital signal sources. Kansas City Royals has an estimated audience of 5,552,801 people in United States.

#32among Baseball in United States#133among Team in United States#524in Sports

The average Kansas City Royals fan in United States is 38.4 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Kansas, Ohio.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (10.86× the country average).

Demographically, the Kansas City Royals audience skews more male with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas City Royals fan in United States is more male, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas City Royals profile in United States.

Audience size
5.6M
in United States
Gender
35.4%♀
64.6% male
Age
38.4
average years
Country rank
#6102
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas City Royals fans

35.4% are female, 64.6% are male, average age 38.4.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Kansas City Royals audience in United States
MetricValue
Female35.4%
Male64.6%
Average age38.4
Estimated audience size5,552,801
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Kansas City Royals audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Kansas City Royals audience comes from United States.

Worldwide audience distribution share by country for Kansas City Royals
CountryShare
United States67.4%
Mexico5.6%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas City Royals audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas City Royals fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~600K14.13×
02Missouri~700K8.07×
03Nebraska~100K3.99×
04Iowa~80K1.82×
05Minnesota~100K1.80×
06Ohio~300K1.77×
07Michigan~200K1.70×
08South Dakota~20K1.44×
09North Dakota~10K1.03×
10Arkansas~40K0.82×
11Oklahoma~40K0.71×
12Wyoming~4K0.54×
13Colorado~50K0.51×
14Illinois~80K0.45×
15Wisconsin~40K0.43×
16Arizona~50K0.42×
17Montana~6K0.42×
18Washington~50K0.40×
19Rhode Island~7K0.40×
20New Hampshire~9K0.39×
21Alaska~5K0.39×
22Maine~8K0.38×
23Maryland~40K0.37×
24Florida~100K0.35×
25Mississippi~20K0.35×
26Delaware~5K0.35×
27Nevada~20K0.34×
28Idaho~10K0.34×
29Massachusetts~40K0.33×
30Texas~200K0.32×
31Tennessee~40K0.32×
32Indiana~30K0.32×
33Pennsylvania~60K0.31×
34Connecticut~20K0.30×
35Washington, District of Columbia~5K0.30×
36New Jersey~40K0.29×
37Kentucky~20K0.29×
38South Carolina~20K0.28×
39Alabama~20K0.28×
40Hawaii~7K0.28×
41New York~80K0.27×
42Louisiana~20K0.27×
43New Mexico~8K0.27×
44North Carolina~40K0.26×
45Utah~10K0.26×
46West Virginia~7K0.26×
47Oregon~20K0.24×
48Georgia~40K0.23×
49Virginia~30K0.23×
50California~100K0.19×
Fig. 06

Affinity by region

Affinity by region — Kansas City Royals, United States
0.19×1.00×14.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas City Royals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas City Royals audience
#·InterestCategoryAffinity×
01Hiroshima Toyo CarpSports33.33×
02Cass County, MissouriTravel & Leisure14.74×
03Jackson County, MissouriPOI13.98×
04Milwaukee BrewersSports10.86×
05Kansas City metropolitan areaTravel & Leisure10.49×
06Pittsburgh PiratesSports10.01×
07Tony GonzalezSports8.97×
08Good Morning (film)Movies & TV8.67×
09Seattle MarinersSports7.66×
10Los Angeles ChargersSports7.25×
11Detroit TigersSports6.51×
12Texas Rangers (baseball)Sports6.21×
13Meghan MarkleFashion & Accessoires4.42×
14Génesis (band)Music & Radio4.33×
15The Gilded AgeMovies & TV3.66×
16QuikTripShopping2.99×
17Kohl'sShopping1.83×
18KitchenHome & Garden1.59×
19Beauty salonsBeauty & Wellness1.52×
20BoutiquesFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas City Royals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas City Royals audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.14×
MindfulnessBALANCE1.01×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas City Royals audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.58×
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas City Royals have in United States?

Kansas City Royals has an estimated audience of 5,552,801 people in United States, concentrated in Missouri and Kansas.

02

What is the gender split and age of Kansas City Royals fans?

35.4% of Kansas City Royals fans are female, 64.6% are male, with an average age of 38.4 years.

03

Which brands do Kansas City Royals fans like most?

Kansas City Royals fans show strongest brand affinity for Milwaukee Brewers (10.86×), Detroit Tigers (6.51×), and Pittsburgh Pirates (10.01×) over the country average.

04

Where do Kansas City Royals fans live in United States?

Kansas City Royals fans in United States are most concentrated in Missouri (reach ~700K), Kansas (reach ~600K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas City Royals fans also like?

Beyond Kansas City Royals itself, the audience over-indexes on Detroit Tigers (6.51×), Pittsburgh Pirates (10.01×), Seattle Mariners (7.66×), and Texas Rangers (baseball) (6.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City Royals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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