Kansas City Royals Audience in United States

Kansas City Royals logo

Kansas City Royals has an estimated audience of 5,598,307 people in United States. 35.4% are female, 64.6% are male, average age 38.4. Top regions: Missouri, Kansas, Ohio. Top brand affinities: Milwaukee Brewers, Detroit Tigers, Seattle Mariners, Pittsburgh Pirates, The Gilded Age.

The average Kansas City Royals fan in United States is 38.4 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, Ohio. Top brand affinities include Milwaukee Brewers, Detroit Tigers, Seattle Mariners, with strongest over-indexing on Milwaukee Brewers (10.86× the country average). Demographically, the Kansas City Royals audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Kansas City Royals fans

Demographic split for Kansas City Royals audience in United States
MetricValue
Female35.4%
Male64.6%
Average age38.4
Estimated audience size5,598,307

Audience persona

The typical Kansas City Royals fan in United States is more male, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Kansas City Royals in United States
RegionReachAffinity
Missouri727,5308.06×
Kansas598,95313.58×
Ohio366,3162.12×
Michigan260,9521.78×
Texas176,4440.37×
Minnesota169,7962.12×
Florida142,5070.38×
California127,9030.21×
Nebraska105,9823.77×
New York94,1230.3×
Iowa88,9771.93×
Illinois86,9590.47×
Pennsylvania64,9500.34×
North Carolina50,6560.3×
Arizona47,5030.42×
Oklahoma46,0490.74×
Washington45,9360.41×
Colorado45,7920.52×
New Jersey44,9130.32×
Georgia42,3790.25×
Maryland41,3130.43×
Massachusetts41,2140.37×
Tennessee38,7300.34×
Arkansas37,9360.82×
Wisconsin35,2310.42×
Virginia34,5940.25×
Indiana34,1510.33×
South Carolina25,6600.3×
Kentucky21,0020.3×
Alabama20,7010.26×
South Dakota19,7821.53×
Louisiana19,6080.27×
Nevada18,4950.34×
Connecticut17,7320.32×
Mississippi16,3410.35×
Oregon14,9610.23×
North Dakota12,9221.12×
Utah11,5150.23×
New Hampshire9,1250.41×
Idaho8,9000.32×
Maine7,7480.39×
Rhode Island7,4870.42×
New Mexico7,0900.25×
Montana6,6280.43×
West Virginia6,1410.24×
Delaware5,3910.35×
Hawaii4,9590.21×
Wyoming4,2690.51×
Washington, District of Columbia4,1240.25×
Alaska3,9290.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas City Royals audience
BrandAffinityCategory
Milwaukee Brewers10.86×Sports
Detroit Tigers6.51×Sports
Seattle Mariners7.66×Sports
Pittsburgh Pirates10.01×Sports
The Gilded Age3.66×Movies & TV
Texas Rangers (baseball)6.21×Sports
Good Morning (film)8.67×Movies & TV
Hiroshima Toyo Carp33.33×Sports
Kohl's1.83×Shopping
Kitchen1.59×Home & Garden
Los Angeles Chargers7.25×Sports
Meghan Markle4.42×Fashion & Accessoires
QuikTrip2.99×Shopping
Kansas City metropolitan area10.49×Travel & Leisure
Cass County, Missouri14.74×Travel & Leisure
Beauty salons1.52×Beauty & Wellness
Boutiques1.51×Fashion & Accessoires
Génesis (band)4.33×Music & Radio
Jackson County, Missouri13.98×
Taylor Swift1.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas City Royals audience
TraitClusterScore
TraditionCONSERVATISM1.36
Sports ActivityPOWER1.18
Family OrientationCONSERVATISM1.17
ExtroversionTHRILL1.14
Early Adopter MentalityPOWER1.13
Community OrientationOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Kansas City Royals
CountryShare
United States73.4%
Canada4.6%
United Kingdom4.3%

See Kansas City Royals audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Kansas City Royals have in United States?

Kansas City Royals has an estimated audience of 5,598,307 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of Kansas City Royals fans?

35.4% of Kansas City Royals fans are female, 64.6% are male, with an average age of 38.4 years.

Which brands do Kansas City Royals fans like most?

Kansas City Royals fans show strongest brand affinity for Milwaukee Brewers (10.86×), Detroit Tigers (6.51×), and Seattle Mariners (7.66×) over the country average.

Where do Kansas City Royals fans live in United States?

Kansas City Royals fans in United States are most concentrated in Missouri (reach 727,530), Kansas (reach 598,953), and Ohio (reach 366,316). These three regions account for the largest share of the active audience.

What other brands do Kansas City Royals fans also like?

Beyond Kansas City Royals itself, the audience over-indexes on Detroit Tigers (6.51×), Seattle Mariners (7.66×), Pittsburgh Pirates (10.01×), and The Gilded Age (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City Royals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.