Seattle Mariners Audience in United States

Seattle Mariners logo

Seattle Mariners has an estimated audience of 16,402,227 people in United States. 37.4% are female, 62.6% are male, average age 37.5. Top regions: Washington, Texas, Oregon. Top brand affinities: Marc Gasol, Detroit Tigers, Milwaukee Brewers, Cleveland Guardians, Minnesota Twins.

The average Seattle Mariners fan in United States is 37.5 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, Texas, Oregon. Top brand affinities include Marc Gasol, Detroit Tigers, Milwaukee Brewers, with strongest over-indexing on Marc Gasol (350.89× the country average). Demographically, the Seattle Mariners audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Seattle Mariners fans

Demographic split for Seattle Mariners audience in United States
MetricValue
Female37.4%
Male62.6%
Average age37.5
Estimated audience size16,402,227

Audience persona

The typical Seattle Mariners fan in United States is more male, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Marc Gasol.

Top regions in United States

Top regions ranked by reach for Seattle Mariners in United States
RegionReachAffinity
Washington5,040,00020.2×
Texas2,617,3881.86×
Oregon807,8664.3×
California587,7630.33×
Idaho349,9564.25×
Arizona264,9790.79×
Florida251,1750.23×
New York196,6770.21×
Montana179,4303.94×
Michigan130,4330.3×
Ohio130,1920.26×
Pennsylvania116,5080.21×
Illinois113,8150.21×
Alaska112,2263.2×
Nevada109,2670.69×
North Carolina105,3960.21×
Tennessee88,7330.27×
Louisiana87,9910.42×
Georgia84,8340.17×
Colorado83,3190.32×
New Jersey81,8440.2×
Virginia76,6490.19×
Utah71,8490.49×
Maryland66,3120.24×
Missouri65,7930.25×
Minnesota64,9760.28×
Hawaii63,5510.9×
Massachusetts56,5160.17×
Oklahoma55,3530.3×
Indiana53,2990.18×
Wisconsin52,7180.21×
South Carolina45,3850.18×
Kansas42,5950.33×
Iowa38,9050.29×
Arkansas37,9190.28×
Alabama37,5150.16×
Kentucky36,9890.18×
New Mexico35,3400.43×
Connecticut32,6570.2×
Mississippi30,8160.23×
Nebraska22,7120.28×
South Dakota16,0740.42×
Wyoming14,7340.61×
North Dakota12,5470.37×
New Hampshire11,4010.18×
Rhode Island11,2690.22×
West Virginia11,1670.15×
Maine10,6080.18×
Washington, District of Columbia10,0390.2×
Delaware7,9280.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle Mariners audience
BrandAffinityCategory
Marc Gasol350.89×Sports
Detroit Tigers21.32×Sports
Milwaukee Brewers22.95×Sports
Cleveland Guardians25.76×Sports
Minnesota Twins26.41×Sports
Pittsburgh Pirates28.16×Sports
Toronto Blue Jays24.5×Sports
San Diego Padres23.61×Sports
Los Angeles Dodgers14.46×Sports
Baltimore Orioles24.11×Sports
Tampa Bay Rays27.3×Sports
St. Louis Cardinals15.19×Sports
Chicago Cubs12.85×Sports
Arizona Diamondbacks27.72×Sports
Washington Nationals26.85×Sports
Philadelphia Phillies19.04×Sports
Shohei Ohtani15.53×Sports
Miami Marlins28.53×Sports
Los Angeles Angels of Anaheim29.43×Sports
Atlanta Braves12.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle Mariners audience
TraitClusterScore
TraditionCONSERVATISM1.18
Family OrientationCONSERVATISM1.17
Sports ActivityPOWER1.14
SpiritualityBALANCE1.08
Urban LifestyleOPEN1.06
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Seattle Mariners
CountryShare
United States76.6%
Brazil3.3%
Mexico3.3%

See Seattle Mariners audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Seattle Mariners have in United States?

Seattle Mariners has an estimated audience of 16,402,227 people in United States, concentrated in Washington and Texas.

What is the gender split and age of Seattle Mariners fans?

37.4% of Seattle Mariners fans are female, 62.6% are male, with an average age of 37.5 years.

Which brands do Seattle Mariners fans like most?

Seattle Mariners fans show strongest brand affinity for Marc Gasol (350.89×), Detroit Tigers (21.32×), and Milwaukee Brewers (22.95×) over the country average.

Where do Seattle Mariners fans live in United States?

Seattle Mariners fans in United States are most concentrated in Washington (reach 5,040,000), Texas (reach 2,617,388), and Oregon (reach 807,866). These three regions account for the largest share of the active audience.

What other brands do Seattle Mariners fans also like?

Beyond Seattle Mariners itself, the audience over-indexes on Detroit Tigers (21.32×), Milwaukee Brewers (22.95×), Cleveland Guardians (25.76×), and Minnesota Twins (26.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Mariners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.