Rascasse Audience Intelligence

Seattle Mariners Audience in United States

A data profile of the people who buy, follow and care about Seattle Mariners in United States — modelled from more than twelve digital signal sources. Seattle Mariners has an estimated audience of 16,922,351 people in United States.

#7among Baseball in United States#37among Team in United States#145in Sports

The average Seattle Mariners fan in United States is 37.5 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, Texas, Oregon.

Top brand affinities include Marc Gasol, Detroit Tigers, Milwaukee Brewers, with strongest over-indexing on Marc Gasol (350.89× the country average).

Demographically, the Seattle Mariners audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle Mariners fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Marc Gasol.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle Mariners profile in United States.

Audience size
16.9M
in United States
Gender
37.4%♀
62.6% male
Age
37.5
average years
Country rank
#2024
Team in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle Mariners fans

37.4% are female, 62.6% are male, average age 37.5.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Seattle Mariners audience in United States
MetricValue
Female37.4%
Male62.6%
Average age37.5
Estimated audience size16,922,351
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Seattle Mariners audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Seattle Mariners audience comes from United States.

Worldwide audience distribution share by country for Seattle Mariners
CountryShare
United States77.0%
Brazil3.3%
Mexico3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle Mariners audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle Mariners fans by region: top regions in United States
#RegionReachAffinity×
01Washington~5M18.91×
02Idaho~400K4.34×
03Oregon~800K4.18×
04Montana~200K3.83×
05Alaska~100K3.17×
06Texas~2M1.34×
07Hawaii~70K0.99×
08Arizona~300K0.93×
09Wyoming~20K0.69×
10Nevada~100K0.68×
11Utah~80K0.57×
12New Mexico~40K0.52×
13North Dakota~20K0.46×
14South Dakota~20K0.45×
15California~800K0.42×
16Michigan~200K0.38×
17Kansas~50K0.37×
18Ohio~200K0.36×
19Wisconsin~90K0.36×
20Louisiana~80K0.36×
21Missouri~90K0.35×
22Colorado~90K0.35×
23Iowa~50K0.34×
24Nebraska~30K0.33×
25Rhode Island~20K0.33×
26Maine~20K0.32×
27Oklahoma~60K0.31×
28Arkansas~40K0.31×
29Illinois~200K0.29×
30Tennessee~100K0.29×
31Minnesota~70K0.29×
32New Hampshire~20K0.29×
33Connecticut~50K0.28×
34Massachusetts~90K0.27×
35New York~200K0.26×
36Pennsylvania~100K0.26×
37New Jersey~100K0.25×
38Florida~300K0.24×
39Mississippi~30K0.24×
40North Carolina~100K0.23×
41Indiana~70K0.23×
42Maryland~60K0.23×
43South Carolina~60K0.23×
44Delaware~10K0.23×
45Kentucky~50K0.22×
46Washington, District of Columbia~10K0.22×
47Virginia~80K0.21×
48Georgia~100K0.20×
49Alabama~40K0.20×
50West Virginia~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Seattle Mariners, United States
0.19×1.00×18.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle Mariners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle Mariners audience
#·InterestCategoryAffinity×
01Marc GasolSports350.89×
02Los Angeles Angels of AnaheimSports29.43×
03Miami MarlinsSports28.53×
04Pittsburgh PiratesSports28.16×
05Arizona DiamondbacksSports27.72×
06Tampa Bay RaysSports27.30×
07Washington NationalsSports26.85×
08Minnesota TwinsSports26.41×
09Cleveland GuardiansSports25.76×
10Toronto Blue JaysSports24.50×
11Baltimore OriolesSports24.11×
12San Diego PadresSports23.61×
13Milwaukee BrewersSports22.95×
14Detroit TigersSports21.32×
15Philadelphia PhilliesSports19.04×
16Shohei OhtaniSports15.53×
17St. Louis CardinalsSports15.19×
18Los Angeles DodgersSports14.46×
19Atlanta BravesSports12.99×
20Chicago CubsSports12.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle Mariners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle Mariners audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Family OrientationCONSERVATISM1.26×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle Mariners audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Design AffinityPREMIUM0.86×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle Mariners have in United States?

Seattle Mariners has an estimated audience of 16,922,351 people in United States, concentrated in Washington and Texas.

02

What is the gender split and age of Seattle Mariners fans?

37.4% of Seattle Mariners fans are female, 62.6% are male, with an average age of 37.5 years.

03

Which brands do Seattle Mariners fans like most?

Seattle Mariners fans show strongest brand affinity for Marc Gasol (350.89×), Detroit Tigers (21.32×), and Milwaukee Brewers (22.95×) over the country average.

04

Where do Seattle Mariners fans live in United States?

Seattle Mariners fans in United States are most concentrated in Washington (reach ~5M), Texas (reach ~2M), and Oregon (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Seattle Mariners fans also like?

Beyond Seattle Mariners itself, the audience over-indexes on Detroit Tigers (21.32×), Milwaukee Brewers (22.95×), Pittsburgh Pirates (28.16×), and Cleveland Guardians (25.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Seattle Mariners audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Mariners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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